{"id":9322,"date":"2019-12-16T08:00:53","date_gmt":"2019-12-16T08:00:53","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=9322"},"modified":"2020-01-17T20:43:35","modified_gmt":"2020-01-17T20:43:35","slug":"podcast-member-data-platform","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/podcast-member-data-platform\/","title":{"rendered":"Podcast: Deconstruct Data Silos with a Member Data Platform"},"content":{"rendered":"<p>Have you heard of a member data platform? It&#8217;s a software hub that offers an association a 360-degree view of a member or customer by breaking down silos between individual data platforms, such as an email marketing program or an eCommerce account. A member data platform can help your association find out how engaged members are by showing a map of all the different ways they interact with your resources.<\/p>\n<p>At this month&#8217;s ASAE TEC Show, we spoke with Jeff Horne and Juan Silva of <strong><a href=\"https:\/\/www.wicket.io\/\">Wicket<\/a><\/strong>, creators of the world&#8217;s first member data platform. Jeff and Juan led us through how an MDP works, and how it can increase operational efficiencies for your association. We learned how an MDP can help you trust your data more, and most importantly, use your data more often to make business decisions that will further your mission and grow your influence.<\/p>\n<p><span data-mce-type=\"bookmark\" style=\"width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n<p>Advertise on this podcast, or any of Association Adviser&#8217;s platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. <strong><a href=\"http:\/\/bit.ly\/AdviserMediaKit\">Check out our media kit here<\/a><\/strong><\/p>\n<p>Suggest a guest or topic for The Association Adviser Podcast! Email us at <strong><a href=\"mailto:associationadviser@nayloronline.com\">associationadviser@nayloronline.com<\/a><\/strong><span data-offset-key=\"acmk-2-0\">.<\/span><\/p>\n<p>Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor&#8217;s resources for improving your member engagement and non-dues revenue at <strong><a href=\"https:\/\/www.naylor.com\/?Source=Anchor\">www.naylor.com<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeff Horne and Juan Silva of Wicket talk us through how a Member Data Platform works and how it can increase operational efficiencies for your association. <\/p>\n","protected":false},"author":26,"featured_media":9323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,1576,6],"tags":[652,1604,1521,1605],"class_list":["post-9322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-podcast","category-technology","tag-association-management-software","tag-member-data-platform","tag-podcast","tag-wicket"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast: Deconstruct Data Silos with a Member Data Platform - 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