{"id":9316,"date":"2019-12-13T17:40:37","date_gmt":"2019-12-13T17:40:37","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=9316"},"modified":"2020-01-17T20:43:08","modified_gmt":"2020-01-17T20:43:08","slug":"exhibitor-marketing-infographic","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/exhibitor-marketing-infographic\/","title":{"rendered":"Infographic: Make Your Exhibitor Marketing Campaign a Success"},"content":{"rendered":"<p>Your co-worker brings a slice of pizza to work, then proceeds to eat the crust \u2014 leaving the rest of the pizza untouched \u2014 and then tosses it into the trash bin! You\u2019re shocked and appalled\u2026after all, why would someone neglect a good majority of the pizza?<\/p>\n<p>This is how your association should perceive exhibitor marketing. It&#8217;s an important yet continually overlooked facet of marketing association events. Yes, the crust is good (and your co-worker seems to agree), but you shouldn\u2019t stop after the attendee portion of your event. You haven&#8217;t finished the pizza slice yet: Your association needs to ensure that there is ample time to plan the exhibitor outreach, execute that plan, and make adjustments as necessary in the lead-up to your event. Well-planned exhibitor marketing helps your association achieve your exhibitor-related revenue and attendance goals.<\/p>\n<p>After finding the right blend of strategy, communication is still important. Are your exhibitors happy? Can your association do more to provide an environment that helps them meet new customers while strengthening existing client relationships?<\/p>\n<p>Place emphasis on your association\u2019s relevance in the eyes of your industry. Get a head start on planning. Ensure you maintain a positive dialogue with your associate or supporter members. Eat the <em>whole<\/em> pizza slice! Check out our guide to exhibitor marketing below.<\/p>\n<p><strong><a href=\"https:\/\/naylor.box.com\/shared\/static\/aqelgtwkplolrtfdri4ur5njtu8hdt4u.pdf\">Download the full-size infographic here<\/a>.<\/strong><\/p>\n<p><em>Infographic by Adam Turner.<\/em><\/p>\n<p><a href=\"https:\/\/naylor.box.com\/shared\/static\/aqelgtwkplolrtfdri4ur5njtu8hdt4u.pdf\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9317 size-full\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/12\/Exhibitor-Marketing-Infographic-Sept-2019.jpg\" alt=\"Make Your Exhibitor Marketing Campaign a Success infographic\" width=\"544\" height=\"1024\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/12\/Exhibitor-Marketing-Infographic-Sept-2019.jpg 544w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/12\/Exhibitor-Marketing-Infographic-Sept-2019-159x300.jpg 159w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maintain an event marketing plan for supporter members to ensure your association conference achieves its goals. Check out our guide to exhibitor marketing.<\/p>\n","protected":false},"author":220,"featured_media":9318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,31,12],"tags":[532,1609,696],"class_list":["post-9316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-features","category-marketing-communications","tag-association-events","tag-event-management","tag-event-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Infographic: Make Your Exhibitor Marketing Campaign a Success - Association Adviser<\/title>\n<meta name=\"description\" content=\"Maintain an event marketing plan for supporter members to ensure your association conference achieves its goals. Check out our guide to exhibitor marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/exhibitor-marketing-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: Make Your Exhibitor Marketing Campaign a Success - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Maintain an event marketing plan for supporter members to ensure your association conference achieves its goals. Check out our guide to exhibitor marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/exhibitor-marketing-infographic\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-13T17:40:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-17T20:43:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/12\/product-school-nOvIa_x_tfo-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniella Norris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniella Norris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/exhibitor-marketing-infographic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/exhibitor-marketing-infographic\\\/\"},\"author\":{\"name\":\"Daniella Norris\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/47116441ad965561f4bca54f6bc075c3\"},\"headline\":\"Infographic: Make Your Exhibitor Marketing Campaign a Success\",\"datePublished\":\"2019-12-13T17:40:37+00:00\",\"dateModified\":\"2020-01-17T20:43:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/exhibitor-marketing-infographic\\\/\"},\"wordCount\":237,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/exhibitor-marketing-infographic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/12\\\/product-school-nOvIa_x_tfo-unsplash.jpg\",\"keywords\":[\"association events\",\"Event Management\",\"event marketing\"],\"articleSection\":[\"Events\",\"Features\",\"Marketing &amp; Communications\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/exhibitor-marketing-infographic\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/exhibitor-marketing-infographic\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/exhibitor-marketing-infographic\\\/\",\"name\":\"Infographic: Make Your Exhibitor Marketing Campaign a Success - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/exhibitor-marketing-infographic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/exhibitor-marketing-infographic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/12\\\/product-school-nOvIa_x_tfo-unsplash.jpg\",\"datePublished\":\"2019-12-13T17:40:37+00:00\",\"dateModified\":\"2020-01-17T20:43:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/47116441ad965561f4bca54f6bc075c3\"},\"description\":\"Maintain an event marketing plan for supporter members to ensure your association conference achieves its goals. 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