{"id":9267,"date":"2019-11-20T19:09:38","date_gmt":"2019-11-20T19:09:38","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=9267"},"modified":"2020-10-05T15:27:57","modified_gmt":"2020-10-05T15:27:57","slug":"podcast-create-better-member-surveys","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/podcast-create-better-member-surveys\/","title":{"rendered":"Podcast: How to Create Better Member Surveys"},"content":{"rendered":"<figure id=\"attachment_9268\" aria-describedby=\"caption-attachment-9268\" style=\"width: 260px\" class=\"wp-caption alignright\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-9268\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/11\/Rachel-Clemens-Mighty-Citizen.jpg\" alt=\"Rachel Clemens - Mighty Citizen\" width=\"260\" height=\"260\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/11\/Rachel-Clemens-Mighty-Citizen.jpg 260w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/11\/Rachel-Clemens-Mighty-Citizen-150x150.jpg 150w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/><figcaption id=\"caption-attachment-9268\" class=\"wp-caption-text\"><em>Rachel Clemens, Mighty Citizen<\/em><\/figcaption><\/figure>\n<p>We&#8217;re honored to host Rachel Clemens, chief marketing officer for\u00a0<strong><a href=\"https:\/\/www.mightycitizen.com\" target=\"_blank\" rel=\"noopener ugc noreferrer\">Mighty Citizen<\/a><\/strong>, a firm that transforms mission-driven organizations through branding, marketing, and digital communications.<\/p>\n<p>Rachel talks with us about why associations should survey their members regularly, how to build trust in your survey process, and what specific components make up a truthful, informative survey.<\/p>\n<p>We also cover ways to customize your surveys for different member groups or for different surveying purposes, and we had a great discussion about incentivizing survey takers. Did you know that incentives that are too small or large can work against your surveying efforts? Us neither! Listen on for Rachel&#8217;s explanation why.<\/p>\n<p><iframe src=\"https:\/\/anchor.fm\/association-adviser\/embed\/episodes\/How-to-Create-Better-Member-Surveys-e8r7lt\/a-a10q9hd\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Learn more about\u00a0<strong><a href=\"https:\/\/www.mightycitizen.com\" target=\"_blank\" rel=\"noopener ugc noreferrer\">Mighty Citizen<\/a><\/strong>.<\/p>\n<p>Check out Mighty Citizen&#8217;s helpful\u00a0<strong><a href=\"https:\/\/www.mightycitizen.com\/membersurveys\" target=\"_blank\" rel=\"noopener ugc noreferrer\">guide to creating member surveys that work<\/a><\/strong>!<\/p>\n<p>Advertise on this podcast, or any of Association Adviser&#8217;s platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively.\u00a0<strong><a href=\"http:\/\/bit.ly\/AdviserMediaKit\" target=\"_blank\" rel=\"noopener ugc noreferrer\">Check out our media kit here<\/a><\/strong>.<\/p>\n<p>Suggest a guest or topic for The Association Adviser Podcast! Email us at\u00a0<a href=\"mailto:associationadviser@nayloronline.com\" target=\"_blank\" rel=\"noopener ugc noreferrer\"><strong>associationadviser@nayloronline.com<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rachel Clemens of Mighty Citizen talks with The Association Adviser Podcast about why associations should survey members, building trust in surveys, &amp; components of a truthful, informative survey.<\/p>\n","protected":false},"author":26,"featured_media":9265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,1576],"tags":[116,554,1521],"class_list":["post-9267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-podcast","tag-member-communications","tag-member-surveys","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast: How to Create Better Member Surveys - Association Adviser<\/title>\n<meta name=\"description\" content=\"Rachel Clemens of Mighty Citizen talks with The Association Adviser Podcast about why associations should survey members, building trust in surveys, &amp; components of a truthful, informative survey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/podcast-create-better-member-surveys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: How to Create Better Member Surveys - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Rachel Clemens of Mighty Citizen talks with The Association Adviser Podcast about why associations should survey members, building trust in surveys, &amp; components of a truthful, informative survey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/podcast-create-better-member-surveys\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-20T19:09:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-05T15:27:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/11\/Rachel-Clemens-Podcast-Story-Header-620px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/podcast-create-better-member-surveys\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/podcast-create-better-member-surveys\\\/\"},\"author\":{\"name\":\"Association Adviser staff\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"headline\":\"Podcast: How to Create Better Member Surveys\",\"datePublished\":\"2019-11-20T19:09:38+00:00\",\"dateModified\":\"2020-10-05T15:27:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/podcast-create-better-member-surveys\\\/\"},\"wordCount\":198,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/podcast-create-better-member-surveys\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/11\\\/Rachel-Clemens-Podcast-Story-Header-620px.jpg\",\"keywords\":[\"member communications\",\"member surveys.\",\"podcast\"],\"articleSection\":[\"Features\",\"Podcasts\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/podcast-create-better-member-surveys\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/podcast-create-better-member-surveys\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/podcast-create-better-member-surveys\\\/\",\"name\":\"Podcast: How to Create Better Member Surveys - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/podcast-create-better-member-surveys\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/podcast-create-better-member-surveys\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/11\\\/Rachel-Clemens-Podcast-Story-Header-620px.jpg\",\"datePublished\":\"2019-11-20T19:09:38+00:00\",\"dateModified\":\"2020-10-05T15:27:57+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"description\":\"Rachel Clemens of Mighty Citizen talks with The Association Adviser Podcast about why associations should survey members, building trust in surveys, & components of a truthful, informative survey.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/podcast-create-better-member-surveys\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/podcast-create-better-member-surveys\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/11\\\/Rachel-Clemens-Podcast-Story-Header-620px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/11\\\/Rachel-Clemens-Podcast-Story-Header-620px.jpg\",\"width\":620,\"height\":330,\"caption\":\"Association Adviser Logo with Headphone and headshot of Rachel Clemens\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies &amp; Best Practices for Association Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\",\"name\":\"Association Adviser staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"caption\":\"Association Adviser staff\"},\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/author\\\/association-adviser-staff\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Podcast: How to Create Better Member Surveys - Association Adviser","description":"Rachel Clemens of Mighty Citizen talks with The Association Adviser Podcast about why associations should survey members, building trust in surveys, & components of a truthful, informative survey.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.naylor.com\/associationadviser\/podcast-create-better-member-surveys\/","og_locale":"en_US","og_type":"article","og_title":"Podcast: How to Create Better Member Surveys - Association Adviser","og_description":"Rachel Clemens of Mighty Citizen talks with The Association Adviser Podcast about why associations should survey members, building trust in surveys, & components of a truthful, informative survey.","og_url":"https:\/\/www.naylor.com\/associationadviser\/podcast-create-better-member-surveys\/","og_site_name":"Association Adviser","article_published_time":"2019-11-20T19:09:38+00:00","article_modified_time":"2020-10-05T15:27:57+00:00","og_image":[{"width":620,"height":330,"url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/11\/Rachel-Clemens-Podcast-Story-Header-620px.jpg","type":"image\/jpeg"}],"author":"Association Adviser staff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Association Adviser staff","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.naylor.com\/associationadviser\/podcast-create-better-member-surveys\/#article","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/podcast-create-better-member-surveys\/"},"author":{"name":"Association Adviser staff","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"headline":"Podcast: How to Create Better Member Surveys","datePublished":"2019-11-20T19:09:38+00:00","dateModified":"2020-10-05T15:27:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/podcast-create-better-member-surveys\/"},"wordCount":198,"commentCount":0,"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/podcast-create-better-member-surveys\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/11\/Rachel-Clemens-Podcast-Story-Header-620px.jpg","keywords":["member communications","member surveys.","podcast"],"articleSection":["Features","Podcasts"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.naylor.com\/associationadviser\/podcast-create-better-member-surveys\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.naylor.com\/associationadviser\/podcast-create-better-member-surveys\/","url":"https:\/\/www.naylor.com\/associationadviser\/podcast-create-better-member-surveys\/","name":"Podcast: How to Create Better Member Surveys - Association Adviser","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/podcast-create-better-member-surveys\/#primaryimage"},"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/podcast-create-better-member-surveys\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/11\/Rachel-Clemens-Podcast-Story-Header-620px.jpg","datePublished":"2019-11-20T19:09:38+00:00","dateModified":"2020-10-05T15:27:57+00:00","author":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"description":"Rachel Clemens of Mighty Citizen talks with The Association Adviser Podcast about why associations should survey members, building trust in surveys, & components of a truthful, informative survey.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.naylor.com\/associationadviser\/podcast-create-better-member-surveys\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.naylor.com\/associationadviser\/podcast-create-better-member-surveys\/#primaryimage","url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/11\/Rachel-Clemens-Podcast-Story-Header-620px.jpg","contentUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/11\/Rachel-Clemens-Podcast-Story-Header-620px.jpg","width":620,"height":330,"caption":"Association Adviser Logo with Headphone and headshot of Rachel Clemens"},{"@type":"WebSite","@id":"https:\/\/www.naylor.com\/associationadviser\/#website","url":"https:\/\/www.naylor.com\/associationadviser\/","name":"Association Adviser","description":"Leadership Strategies &amp; Best Practices for Association Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed","name":"Association Adviser staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","caption":"Association Adviser staff"},"url":"https:\/\/www.naylor.com\/associationadviser\/author\/association-adviser-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/9267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/comments?post=9267"}],"version-history":[{"count":0,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/9267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media\/9265"}],"wp:attachment":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media?parent=9267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/categories?post=9267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/tags?post=9267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}