{"id":9183,"date":"2019-10-28T15:31:46","date_gmt":"2019-10-28T15:31:46","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=9183"},"modified":"2019-11-06T16:26:08","modified_gmt":"2019-11-06T16:26:08","slug":"webinar-4-cs-engagement","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/webinar-4-cs-engagement\/","title":{"rendered":"Webinar: The 4 C&#8217;s of Engagement: Capture, Customize, Curate &#038; Communicate"},"content":{"rendered":"<p>What are the top challenges association communicators are facing in 2019 and into 2020? And more importantly, how can we respond to them given members&#8217; limited bandwidth and limited staff resources?<\/p>\n<p><a href=\"http:\/\/response.associationadviser.com\/2019benchmarkingwebinarLParchive?Source=AAwebsite\" target=\"_blank\" rel=\"noopener noreferrer\">T<strong>he 4 C&#8217;s of Engagement: Capture, Customize, Curate &amp; Communicate<\/strong><\/a> is <em>Association Adviser&#8217;s<\/em> latest webinar about our ongoing Association Communications Benchmarking Report. This 60-minute webinar highlights findings from the 2019 report. Our two speakers, Sarah Sain, director of content for Naylor Association Solutions, and Dawn Caous, director of marketing communications for the American Society for Quality (ASQ), discuss recommendations and tips for association communicators based on the top challenges and trends identified.<\/p>\n<figure id=\"attachment_9007\" aria-describedby=\"caption-attachment-9007\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-9007\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/08\/Survey-members-computer-smartphone-1024x683.jpg\" alt=\"Photo by Headway on Unsplash\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/08\/Survey-members-computer-smartphone.jpg 1024w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/08\/Survey-members-computer-smartphone-300x200.jpg 300w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/08\/Survey-members-computer-smartphone-768x512.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-9007\" class=\"wp-caption-text\"><em>Photo by Headway on Unsplash<\/em><\/figcaption><\/figure>\n<h3>After listening, you will:<\/h3>\n<ul>\n<li data-lineheight=\"1.5\">Understand the\u00a0<strong>state of the association communications marketplace,<\/strong>\u00a0including\u00a0top challenges\u00a0associations are currently facing.<\/li>\n<li>Implement recommendations on how to effectively\u00a0incorporate\u00a0and\u00a0manage<strong> the 4 C&#8217;s of engagement<\/strong>\u00a0into your 2020 communications program.<\/li>\n<li data-lineheight=\"1.5\">Assess\u00a0growing trends\u00a0reported year-over-year and what\u00a0new communications\u00a0tools\u00a0your association could be using to<strong>\u00a0better engage members<\/strong>\u00a0and\u00a0<strong>increase non-dues revenue<\/strong>.<\/li>\n<li data-lineheight=\"1.5\">Hear from the\u00a0American Society for Quality\u00a0(ASQ) &#8211; the highest scorer across all categories in their 2019 Association Communications\u00a0Best Practices Report Card\u00a0&#8211; about what\u00a0<strong>strategies\u00a0<\/strong>and\u00a0<strong>approaches<\/strong>\u00a0they use to ensure a\u00a0<strong>successful communications program<\/strong>.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/response.associationadviser.com\/2019benchmarkingwebinarLParchive?Source=AAwebsite\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Download the webinar recording for free.\u00a0<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 4 C&#8217;s of Engagement: Capture, Customize, Curate &#038; Communicate is Association Adviser&#8217;s latest webinar about our ongoing Association Communication Benchmarking Report. This 60-minute webinar highlights findings from the 2019 report<\/p>\n","protected":false},"author":26,"featured_media":9007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1589,31,12,1418],"tags":[],"class_list":["post-9183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-benchmarking","category-features","category-marketing-communications","category-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar: The 4 C&#039;s of Engagement: Capture, Customize, Curate &amp; Communicate - Association Adviser<\/title>\n<meta name=\"description\" content=\"The 4 C&#039;s of Engagement: Capture, Customize, Curate &amp; Communicate is Association Adviser&#039;s latest webinar about our ongoing Association Communication Benchmarking Report. This 60-minute webinar highlights findings from the 2019 report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/webinar-4-cs-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar: The 4 C&#039;s of Engagement: Capture, Customize, Curate &amp; Communicate - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"The 4 C&#039;s of Engagement: Capture, Customize, Curate &amp; Communicate is Association Adviser&#039;s latest webinar about our ongoing Association Communication Benchmarking Report. 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