{"id":9139,"date":"2019-09-20T08:00:59","date_gmt":"2019-09-20T08:00:59","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=9139"},"modified":"2020-01-17T20:34:14","modified_gmt":"2020-01-17T20:34:14","slug":"podcast-dont-test-your-emails","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/podcast-dont-test-your-emails\/","title":{"rendered":"Podcast: Don&#8217;t Test Your Emails"},"content":{"rendered":"<div>\n<p>Email marketing has come a long way since the early 2000s!<\/p>\n<p>Back then, strategist and self-proclaimed email geek Jen Capstraw and colleagues experimented sending emails in place of snail mail to encourage members of the International Art Materials Trade Association to register for an event. There were no hyperlinks within the email. No images. Recipients had to print out the registration form, put it in an envelope, pay the postage and mail it in. But it worked! They even had the foresight to segment, by sending 3 event emails to their 3 main audiences.<\/p>\n<p>Today, email marketing, and Jen&#8217;s email prowess, have become much more sophisticated. Jen Capstraw is now Director of Strategic Insights and Evangelism at cross-channel platform <strong>Iterable<\/strong> and she is Co-Founder and President of <strong>Women of Email<\/strong>, an association of 3,000+ aimed at promoting leadership and cultivating professional growth among women in the email space. Jen is a a self-proclaimed #emailgeek, lover of data-driven findings, and champion of women in technology. She&#8217;s also an influencer, motivator, and challenger of status quos.<\/p>\n<div>\n<p>She spoke with us at Digital Summit Tampa about today&#8217;s email capabilities and how anyone can be a proficient email marketer if they take advantage of the tools available to them. And about why you shouldn&#8217;t always test your emails! Listen to hear why it&#8217;s better to know your audience, and use the content and tactics you&#8217;ve seen proven in the past.<\/p>\n<p><span data-mce-type=\"bookmark\" style=\"width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n<p><strong>Links:<\/strong><\/p>\n<p>Women of Email: Find them on\u00a0<strong><a href=\"https:\/\/www.facebook.com\/groups\/womenofemail\/\" target=\"_blank\" rel=\"noopener ugc noreferrer\">Facebook<\/a>\u00a0<\/strong>and at the Women of Email\u00a0<strong><a href=\"https:\/\/womenofemail.org\/\" target=\"_blank\" rel=\"noopener ugc noreferrer\">website<\/a><\/strong>.<\/p>\n<p><strong><a href=\"https:\/\/email.geeks.chat\/\" target=\"_blank\" rel=\"noopener ugc noreferrer\">Email Geeks Slack Chat<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/iterable.com\/webinars\/email-and-cross-channel-testing-youre-doin-it-wrong\/?utm_medium=jc-podcast&amp;utm_source=naylor&amp;utm_campaign=association-email\" target=\"_blank\" rel=\"noopener ugc noreferrer\">Email and Cross-Channel Testing: You&#8217;re Doin&#8217; It Wrong<\/a><\/strong>\u00a0(webinar referenced during the episode)<\/p>\n<p>Learn more about\u00a0<strong><a href=\"https:\/\/iterable.com\/\" target=\"_blank\" rel=\"noopener ugc noreferrer\">Iterable<\/a><\/strong>.<\/p>\n<p><strong><a href=\"http:\/\/bit.ly\/AdviserMediaKit\" target=\"_blank\" rel=\"noopener ugc noreferrer\">Advertise<\/a>\u00a0<\/strong>with Association Adviser!<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jen Capstraw spoke with Association Adviser at Digital Summit in Tampa about today&#8217;s email capabilities and how anyone can be a proficient email marketer if they take advantage of the tools available to them.<\/p>\n","protected":false},"author":26,"featured_media":8689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,12,1576],"tags":[586,18,1577,1521],"class_list":["post-9139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-marketing-communications","category-podcast","tag-digital-communications","tag-email-marketing","tag-jen-capstraw","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast: Don&#039;t Test Your Emails - Association Adviser<\/title>\n<meta name=\"description\" content=\"Jen Capstraw spoke with Association Adviser at Digital Summit in Tampa about today&#039;s email capabilities and how anyone can be a proficient email marketer if they take advantage of the tools available to them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/podcast-dont-test-your-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: Don&#039;t Test Your Emails - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Jen Capstraw spoke with Association Adviser at Digital Summit in Tampa about today&#039;s email capabilities and how anyone can be a proficient email marketer if they take advantage of the tools available to them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/podcast-dont-test-your-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-20T08:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-17T20:34:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/03\/AA-Podcast-New-Headphones-363x211.png\" \/>\n\t<meta property=\"og:image:width\" content=\"363\" \/>\n\t<meta property=\"og:image:height\" content=\"211\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/podcast-dont-test-your-emails\/\",\"url\":\"https:\/\/www.naylor.com\/associationadviser\/podcast-dont-test-your-emails\/\",\"name\":\"Podcast: Don't Test Your Emails - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#website\"},\"datePublished\":\"2019-09-20T08:00:59+00:00\",\"dateModified\":\"2020-01-17T20:34:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed\"},\"description\":\"Jen Capstraw spoke with Association Adviser at Digital Summit in Tampa about today's email capabilities and how anyone can be a proficient email marketer if they take advantage of the tools available to them.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.naylor.com\/associationadviser\/podcast-dont-test-your-emails\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#website\",\"url\":\"https:\/\/www.naylor.com\/associationadviser\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies &amp; 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