{"id":9074,"date":"2019-09-10T13:20:24","date_gmt":"2019-09-10T13:20:24","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=9074"},"modified":"2024-12-03T20:36:54","modified_gmt":"2024-12-03T20:36:54","slug":"podcast-the-2019-association-communications-benchmarking-report","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/podcast-the-2019-association-communications-benchmarking-report\/","title":{"rendered":"Podcast: The 2019 Association Communications Benchmarking Report"},"content":{"rendered":"<p>Join Sarah Sain, Naylor&#8217;s director of content, member communications, as she explains the results from the <a href=\"https:\/\/resource.naylor.com\/benchmarking\/?Source=AssociationAdviserwebsite\"><strong>2019 Association Communications Benchmarking Report<\/strong><\/a>. This is the eighth year of the survey and resulting report, and we&#8217;re starting to see a shift in association communication priorities. Sarah discusses which communication challenges are vexing associations the most, which publication types are holding strong, and why having clean member data is the responsibility of everyone on an association staff.<\/p>\n<p><a href=\"http:\/\/resource.associationadviser.com\/2019-comm-benchmark-download?source=AAwebsite\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-9435\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2020\/01\/2019-Association-Communications-Benchmarking-Report-Cover-232x300.jpg\" alt=\"2019 Association Communications Benchmarking Report Cover\" width=\"232\" height=\"300\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2020\/01\/2019-Association-Communications-Benchmarking-Report-Cover-232x300.jpg 232w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2020\/01\/2019-Association-Communications-Benchmarking-Report-Cover-791x1024.jpg 791w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2020\/01\/2019-Association-Communications-Benchmarking-Report-Cover-768x994.jpg 768w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2020\/01\/2019-Association-Communications-Benchmarking-Report-Cover-1187x1536.jpg 1187w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2020\/01\/2019-Association-Communications-Benchmarking-Report-Cover-1583x2048.jpg 1583w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2020\/01\/2019-Association-Communications-Benchmarking-Report-Cover-scaled.jpg 1978w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/><\/a>Want to download the benchmarking report for yourself? Find it at <strong><a class=\" jsOutboundLink\" href=\"http:\/\/resource.naylor.com\/benchmarking\/?Source=AssociationAdviserwebsite\" target=\"_blank\" rel=\"noopener noreferrer\" data-vars-outbound-link=\"http:\/\/resource.naylor.com\/benchmarking.\">resource.naylor.com\/benchmarking<\/a>.<\/strong><\/p>\n<p>Want to take the survey? It&#8217;s open year-round! Association professionals who complete at least 50% of the survey unlock access to a custom communications report card. See where your association&#8217;s strengths lie compared to industry best practices, and know which areas of your communication practices could use some improvement. Compare your performance to similar-sized associations, and if you&#8217;ve taken this survey over multiple years, compare your progress! Find the survey and your custom report card at <strong><a href=\"https:\/\/survey.alchemer.com\/s3\/7734480\/2024-Association-Benchmarking-Survey\" target=\"_blank\" rel=\"noopener noreferrer\">2024 Association Benchmarking Survey<\/a><\/strong>.<\/p>\n<p>Thanks to our sponsor Naylor Association Solutions for supporting this podcast!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join Sarah Sain as she explains the results from the 2019 Association Communications Benchmarking Report on The Association Adviser Podcast.<\/p>\n","protected":false},"author":26,"featured_media":8689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1589,31,12,1576],"tags":[485,1521],"class_list":["post-9074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-benchmarking","category-features","category-marketing-communications","category-podcast","tag-association-communication-benchmarking-study","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast: The 2019 Association Communications Benchmarking Report - Association Adviser<\/title>\n<meta name=\"description\" content=\"Join Sarah Sain as she explains the results from the 2019 Association Communications Benchmarking Report on The Association Adviser Podcast.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/podcast-the-2019-association-communications-benchmarking-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: The 2019 Association Communications Benchmarking Report - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Join Sarah Sain as she explains the results from the 2019 Association Communications Benchmarking Report on The Association Adviser Podcast.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/podcast-the-2019-association-communications-benchmarking-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-10T13:20:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-03T20:36:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/03\/AA-Podcast-New-Headphones-363x211.png\" \/>\n\t<meta property=\"og:image:width\" content=\"363\" \/>\n\t<meta property=\"og:image:height\" content=\"211\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/podcast-the-2019-association-communications-benchmarking-report\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/podcast-the-2019-association-communications-benchmarking-report\\\/\"},\"author\":{\"name\":\"Association Adviser staff\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"headline\":\"Podcast: The 2019 Association Communications Benchmarking Report\",\"datePublished\":\"2019-09-10T13:20:24+00:00\",\"dateModified\":\"2024-12-03T20:36:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/podcast-the-2019-association-communications-benchmarking-report\\\/\"},\"wordCount\":188,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/podcast-the-2019-association-communications-benchmarking-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/03\\\/AA-Podcast-New-Headphones-363x211.png\",\"keywords\":[\"Association Communication Benchmarking Study\",\"podcast\"],\"articleSection\":[\"Association Benchmarking Series\",\"Features\",\"Marketing &amp; 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