{"id":9008,"date":"2019-08-15T21:49:57","date_gmt":"2019-08-15T21:49:57","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=9008"},"modified":"2020-08-20T19:11:26","modified_gmt":"2020-08-20T19:11:26","slug":"strategically-use-reuse-your-content","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/strategically-use-reuse-your-content\/","title":{"rendered":"A Method to the Madness: Strategically Use and Reuse Your Content"},"content":{"rendered":"<p>A session on content strategy isn&#8217;t one you would think would start off with a straightforward math equation, but that&#8217;s what Mandy Moody of the <a href=\"https:\/\/www.acfe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Association of Certified Fraud Examiners<\/strong><\/a> did during the 2019 ASAE Annual Meeting &amp; Exposition. It goes something like this:<\/p>\n<p><strong><span class=\"highlight\">Audit + Strategy + Metrics = Happy Content Team, Happy Executives and Happy Members<\/span><\/strong><\/p>\n<p>Moore said the content audit is one of the most vital actions a content, marketing or communications team needs to take. Without one, you&#8217;re creating content without knowing if it&#8217;s what your members need or want. A content audit will help you make smart decisions about your future content and make sure that it aligns with your association&#8217;s strategic goals. She laid it out in five steps:<\/p>\n<p><strong>Step 1:<\/strong> Audit content\u00a0\u2013 Customize and prioritize this process for your association, but keep it simple. Evaluate all your content, including online, offline (printed) and email.<\/p>\n<p><strong>Step 2:<\/strong> Analyze the data\u00a0\u2013 Do the results align with your team and association goals? Where are you versus where you want to be?<\/p>\n<p><strong>Step 3:<\/strong> Make some decisions\u00a0\u2013 Create short- and long-term goals,\u00a0and get everyone on board with your new direction.<\/p>\n<p><strong>Step 4:<\/strong> Share the findings \u2013 Present high-level findings to your executives with statistics but also by telling a story. Make sure your content strategy team has access to the detailed findings.<\/p>\n<p><strong>Step 5:<\/strong> Repeat annually\u00a0\u2013 A lot can change in a year, so it&#8217;s important to keep re-evaluating what you&#8217;re doing and where you&#8217;re headed.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A session on content strategy isn&#8217;t one you would think would start off with a straightforward math equation, but that&#8217;s what Mandy Moody of the Association of Certified Fraud Examiners did.<\/p>\n","protected":false},"author":26,"featured_media":9009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1662,31,12],"tags":[],"class_list":["post-9008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asae-annual-meeting","category-features","category-marketing-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Method to the Madness: Strategically Use and Reuse Your Content - Association Adviser<\/title>\n<meta name=\"description\" content=\"A session on content strategy isn&#039;t one you would think would start off with a straightforward math equation, but that&#039;s what Mandy Moody of the Association of Certified Fraud Examiners did.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/strategically-use-reuse-your-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Method to the Madness: Strategically Use and Reuse Your Content - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"A session on content strategy isn&#039;t one you would think would start off with a straightforward math equation, but that&#039;s what Mandy Moody of the Association of Certified Fraud Examiners did.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/strategically-use-reuse-your-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-15T21:49:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-20T19:11:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/08\/Magazines-clipped-to-the-wall-collage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"683\" \/>\n\t<meta property=\"og:image:height\" content=\"653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/strategically-use-reuse-your-content\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/strategically-use-reuse-your-content\\\/\"},\"author\":{\"name\":\"Association Adviser staff\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"headline\":\"A Method to the Madness: Strategically Use and Reuse Your Content\",\"datePublished\":\"2019-08-15T21:49:57+00:00\",\"dateModified\":\"2020-08-20T19:11:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/strategically-use-reuse-your-content\\\/\"},\"wordCount\":262,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/strategically-use-reuse-your-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/08\\\/Magazines-clipped-to-the-wall-collage.jpg\",\"articleSection\":[\"ASAE Annual Meeting\",\"Features\",\"Marketing &amp; 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