{"id":8920,"date":"2019-07-22T08:00:33","date_gmt":"2019-07-22T08:00:33","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=8920"},"modified":"2019-07-30T17:01:47","modified_gmt":"2019-07-30T17:01:47","slug":"encourage-members-to-dive-in-to-your-online-career-center-with-a-splash-page","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/encourage-members-to-dive-in-to-your-online-career-center-with-a-splash-page\/","title":{"rendered":"Encourage Members to Dive in to Your Online Career Center with a Splash Page"},"content":{"rendered":"<p>When it comes to your main website, associations usually don\u2019t have a shortage of ideas about which types of content to include. Member news, leadership profiles, new technology features, regulatory updates, breaking industry news, and upcoming events are a handful of the topics that are usually deemed worthy enough to merit front-page real estate. But when constructing an online career center, I\u2019ve found that associations don\u2019t always put the same energy into organizing and prioritizing career content so that at one glance, visitors know where they are within your corner of the Web and what content is available for them to explore.<\/p>\n<p>Enter the online career center splash page.<\/p>\n<figure id=\"attachment_8921\" aria-describedby=\"caption-attachment-8921\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/careerhq.asaecenter.org\/jobs\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8921\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/07\/Association-Career-HQ-Splash-page.png\" alt=\"Association Career HQ Splash page\" width=\"700\" height=\"595\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/07\/Association-Career-HQ-Splash-page.png 700w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/07\/Association-Career-HQ-Splash-page-300x255.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-8921\" class=\"wp-caption-text\"><em>This splash page from ASAE&#8217;s Association\u00a0Career HQ is user-friendly because it explains the purpose of the site upfront while showing job seekers and employers where to go next.<\/em><\/figcaption><\/figure>\n<p>Career centers should have a splash page, or introductory page, that when clicked on leads the user to the site.<\/p>\n<p>It\u2019s the first page that an employer or job seeker sees when they start their journey into the career enter. The splash page is hosted on\u00a0<em>your<\/em>\u00a0association\u2019s website, which means your association controls the text and content on the page, and uses the SEO strength of your main website to draw more users to the site.<\/p>\n<p>This splash page is the ideal place for written career content: Lists of resources on your career portal, descriptive links to career development articles and images with alt text will improve the user experience while informing search engine crawlers what your online career center is about.<\/p>\n<ul>\n<li>Quickly and simply explain the value of using your career center<\/li>\n<li>Direct job seekers and employers where they want to go next<\/li>\n<li>Provide information that is relevant to job seekers and employers in your industry<\/li>\n<\/ul>\n<p>You can keep this page fresh and interesting by periodically changing out the text and including a RSS feed of recently posted jobs. Another idea is to install a widget that rotates testimonials from satisfied job seekers and employers, use words <em>and<\/em> pictures of the satisfied users.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_8922\" aria-describedby=\"caption-attachment-8922\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.cfp.net\/career-center\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8922 size-full\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/07\/CFP-Splash-Page.jpeg\" alt=\"CFP Splash Page\" width=\"700\" height=\"658\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/07\/CFP-Splash-Page.jpeg 700w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/07\/CFP-Splash-Page-300x282.jpeg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-8922\" class=\"wp-caption-text\"><em>The Certified Financial Planner Board of Standards, Inc. (CFP Board) organizes their online career center\u2019s splash page by role type in the top navigation, while making it easy for job seekers and employers to click straight through to their respective resources.<\/em><\/figcaption><\/figure>\n<h2>Examples of existing resources you can pull from your website and showcase on your career center\u2019s splash page include:<\/h2>\n<ul>\n<li>Continuing Education: Upcoming webinars, workshops, online courses<\/li>\n<li>Career Pathing Elements: Salary surveys, career or professional assessments<\/li>\n<li>Programs and Events: Short descriptions of upcoming in-person events and why your members should register, plus a handy link to register right now<\/li>\n<li>Industry Trends: Try adding another widget that pulls in relevant industry news from your publications or other reputable news outlets in your space. Or, consider adding a Twitter widget that displays a running tableau of tweets from one or more industry news leaders<\/li>\n<\/ul>\n<figure id=\"attachment_8923\" aria-describedby=\"caption-attachment-8923\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.isaca.org\/Knowledge-Center\/Pages\/ISACA-Career-Centre-Powered-by-Boxwood.aspx\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8923\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/07\/ISACA-Career-Center-Splash-Page.jpeg\" alt=\"ISACA Career Center Splash Page\" width=\"700\" height=\"894\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/07\/ISACA-Career-Center-Splash-Page.jpeg 700w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/07\/ISACA-Career-Center-Splash-Page-235x300.jpeg 235w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-8923\" class=\"wp-caption-text\"><em>ISACA\u2019s career center splash page advertises upcoming events while highlighting entry points and tools for job seekers and employers.<\/em><\/figcaption><\/figure>\n<h2>There are three things to keep in mind when creating a splash page:<\/h2>\n<ol>\n<li>Without having to scroll down the screen, employers and job seekers should be able to quickly read about the benefits of your association\u2019s online career center.<\/li>\n<li>The navigation on your splash page should ensure that repeat visitors can quickly jump to the appropriate page of the career center to log in, search jobs, view advertising rates, register for career workshops, or find whatever links are most important to your members based on web analytics and survey feedback. (Because you\u2019re regularly conducting surveys about the usefulness of your online career center, right?!)<\/li>\n<li>Text should be kept to a minimum so that the key points jump out. Use plenty of color and images to balance out the monotony of the text that is required to convey the purpose and benefits of your online career center.<\/li>\n<\/ol>\n<p>If you offer a plethora of career resources, include links to those materials from your splash page. We also recommend that you use the same side navigation throughout your career center pages so that users can quickly access those areas while on the career center. For example, if your prefer to host your main navigation menu on the left side of your career center\u2019s splash page, keep that menu in place on all career center pages so users instinctively know where to look to find other areas of your site.<\/p>\n<p>Career centers are often the second most-visited page of an association\u2019s website, after their site\u2019s home page. Members join your association in large part to advance their careers, so make it easy for them to discover all the career development resources your association offers by creating a well-planned, well-organized splash page. Once they dive in, they\u2019ll discover professional value they can\u2019t swim without!<\/p>\n<div class=\"clear\"><\/div><div class=\"author-info row\"><div class=\"col col-3\"><img decoding=\"async\" class=\"author-img\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2018\/05\/Shanna-Mertel.jpg\" alt=\"\" \/><\/div><div class=\"col col-9\"><div class=\"author-info-content\"><h3>About The Author<\/h3>\n\t\t\tShanna Mertel is a director of client experience for the SaaS group at Naylor Association Solutions.\n\t\t\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Make it easy for members to discover all the career development resources your association offers by creating a well-planned, well-organized splash page.<\/p>\n","protected":false},"author":163,"featured_media":8921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,31,6],"tags":[1009],"class_list":["post-8920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","category-features","category-technology","tag-online-career-center"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Encourage Members to Dive in to Your Online Career Center with a Splash Page - Association Adviser<\/title>\n<meta name=\"description\" content=\"Make it easy for members to discover all the career development resources your association offers by creating a well-planned, well-organized splash page.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/encourage-members-to-dive-in-to-your-online-career-center-with-a-splash-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Encourage Members to Dive in to Your Online Career Center with a Splash Page - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Make it easy for members to discover all the career development resources your association offers by creating a well-planned, well-organized splash page.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/encourage-members-to-dive-in-to-your-online-career-center-with-a-splash-page\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-22T08:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-30T17:01:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/07\/Association-Career-HQ-Splash-page.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"595\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shanna Mertel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shanna Mertel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/encourage-members-to-dive-in-to-your-online-career-center-with-a-splash-page\/\",\"url\":\"https:\/\/www.naylor.com\/associationadviser\/encourage-members-to-dive-in-to-your-online-career-center-with-a-splash-page\/\",\"name\":\"Encourage Members to Dive in to Your Online Career Center with a Splash Page - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#website\"},\"datePublished\":\"2019-07-22T08:00:33+00:00\",\"dateModified\":\"2019-07-30T17:01:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/2f643c29b083068746786fae5e4b4e24\"},\"description\":\"Make it easy for members to discover all the career development resources your association offers by creating a well-planned, well-organized splash page.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.naylor.com\/associationadviser\/encourage-members-to-dive-in-to-your-online-career-center-with-a-splash-page\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#website\",\"url\":\"https:\/\/www.naylor.com\/associationadviser\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies &amp; 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