{"id":8763,"date":"2019-05-02T08:00:27","date_gmt":"2019-05-02T08:00:27","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=8763"},"modified":"2020-01-23T20:17:43","modified_gmt":"2020-01-23T20:17:43","slug":"gsae-pay-the-pig","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/gsae-pay-the-pig\/","title":{"rendered":"GSAE Raises Thousands for Host Cities through its Pay the Pig Raffle"},"content":{"rendered":"

[box type=”success” align=”aligncenter” ]June 2019 Update: GSAE raised $5,300 for the Frazee Dream Center in Greenville. S.C. at their 2019 Annual Meeting. This amount far outpaces last year\u2019s total of $4,100![\/box]<\/p>\n

You might have had a pink piggy bank when you were a kid. But did you manage to stuff it with $12,000 – and then give every penny away? Through their signature “Pay the Pig” fundraiser, the Georgia Society of Executives (GSAE)<\/a><\/strong> has raised more than $12,000 since 2015 for charities beloved by the cities that host their annual meeting.<\/p>\n

\"GSAEPay the Pig is a raffle held every year during GSAE’s annual meeting. The raffle is as straightforward as it sounds: Attendees purchase tickets for $5 each or six for $25. All tickets are put into a bowl. One winning ticket is drawn at the end of the event. One attendee goes home with a fabulous prize. All proceeds go to a local charity.<\/p>\n

How did such a simple, lucrative fundraiser begin? And why is it so successful?<\/p>\n

\u201cWendy (Kavanagh) and I were in Charleston in the spring of 2015 doing a site visit for that year\u2019s GSAE Annual Meeting,\u201d said Lori Spear, CAE, former GSAE staff and board chair. \u201cWe passed a boutique with shiny, decorative pigs in the window. They were so cute that we wanted to use them in some way. We had the spur-of-the-moment idea to do a piggy bank-themed raffle that we\u2019d call \u2018Pay the Pig.\u2019\u201d<\/p>\n

With a prize sponsored by the Charleston CVB, Spear and two others sold $2,300 worth of raffle tickets that year simply by walking around the meeting and asking attendees to pay the pig and support\u00a0MUSC Children\u2019s Medical Center<\/strong><\/a>, a Charleston children’s hospital.<\/p>\n

\u201cGiving back to host cities is a crucial part of GSAE\u2019s annual meeting,\u201d Kavanagh, CAE, explained. \u201cAs association professionals, we all host meetings for our members so we know how much work goes into it \u2013 both on our part and on behalf of the host city. So it’s nice to recognize host cities for their work supporting us,\u201d she continued.<\/p>\n

GSAE\u2019s Annual Meeting is held in a different city each year. Their staff works with their host hotel and the host city\u2019s convention and visitors’ bureau to select a local organization to receive the funds.\u00a0Bread for Life<\/a><\/strong>\u00a0(Athens, Ga.),\u00a0Loaves & Fishes Ministry<\/strong><\/a>\u00a0(Macon, Ga.), and the\u00a0Sandestin Foundation for Kids<\/a><\/strong>\u00a0(Sandestin, Fla.) have all received Pay the Pig dividends.<\/p>\n

The prizes are good, Spear emphasized. \u201cOne year we raffled off a big screen TV; another year it was two airline tickets to anywhere in the U.S. We\u2019ve been lucky to always have a sponsor that provides big-ticket items people want to win,\u201d she said.<\/p>\n

\"GSAE
GSAE members participate in the Pay the Pig raffle because of the big prize incentive but also because they know that host cities invest a lot of effort in association meetings, and they want to give back in a meaningful way.<\/em><\/figcaption><\/figure>\n

Spear and five to six volunteers sell raffle tickets using Square devices plugged into their smartphones. They accept cash as well, \u201cbut I think people are more likely to buy more tickets with using a card,\u201d Spear added.<\/p>\n

Spear’s volunteer team flexes some serious social muscle to bring home the bacon for that charity, too. Over the years, Pay the Pig\u2019s volunteer army has refined their sales tactics and grown more on point with their branding. After the inaugural year, the team started buying pink tickets to match the pig theme. One year they gave out stickers that read \u201cI Paid the Pig,\u201d and the next they provided badge ribbons (pink, of course) so people could show off that they had donated.<\/p>\n

\u201cFrom a sales perspective that’s really helpful,\u201d Spear said. \u201cYou can see who has participated and who has not yet paid the pig!\u201d<\/p>\n

\"Gene
Gene Stinson, CAE, PCED, CEcD, HLM, GSAE Board of Directors chair, debuted the Pay the Pig logo and the use of aprons to promote the raffle in 2018.<\/em><\/figcaption><\/figure>\n

Attendees can buy raffle tickets at any time during the meeting \u2013 at breakfast, before a breakout session, during evening receptions, in passing during breaks. Some volunteers announce their role by wearing branded aprons. Spear wears a boa of pink tickets draped around her neck the entire meeting as a visual reminder that anyone can buy tickets at any time.<\/p>\n

\u201cPay the Pig is about getting everyone engaged and giving back, and the price point is low enough that it’s easy to get people to participate,\u201d Spear said. \u201cIt’s accessible and affordable.\u201d<\/p>\n

While Pay the Pig is usually conducted during GSAE\u2019s annual meeting, the association has held a smaller version of the fundraiser a couple times during its holiday luncheon to benefit Toys for Tots. \u201cOne year, I bought pink and white striped gift bags to set on each table. During the program, without initially saying what it was for, I asked everyone to get out their wallet \u2013 and they did. Pay the Pig has trained them well!\u201d Spear laughed.<\/p>\n

\"Wendy
Wendy Kavanagh, CAE and Lori Spear, CAE, with the decorative pig that sparked the idea for GSAE’s popular fundraiser, “Pay the Pig.”<\/em><\/figcaption><\/figure>\n

\u201cIt\u2019s fun to participate in a raffle and walk around a professional meeting with a ribbon that says \u201cI Paid the Pig,\u201d but it\u2019s even better to encourage a spirit of giving,\u201d Kavanagh said. \u201cWe\u2019re a small group of people raising an amazing amount of money. And Pay the Pig was this spur-of-the-moment idea born from wanting to use cute pigs in some way, but also from a desire to answer the question, how do we give back to a very specific community that supports us? How do we give back in a way they truly need? It\u2019s amazing we\u2019ve raised more than $12,000 in four years.”<\/p>\n

\""The
“The prizes are good,” Spear emphasizes. “We’re lucky to have had a sponsor for big prizes every year we’ve done the raffle.”<\/em><\/figcaption><\/figure>\n

GSAE’s fundraising goal this year is $3,000. Their annual meeting will be held in Greenville, S.C., at The Westin Poinsett Hotel Greenville, and the Greenville CVB have requested that\u00a0The Frazee Dream Center<\/a><\/strong>, a free preschool, after school and summer program for under-resourced children in downtown Greenville, receive the money raised from Pay the Pig.<\/p>\n

Because wearing Pay the Pig ribbons have become a mark of pride among GSAE members, Kavanagh and Spear are optimistic that they’ll meet their fundraising goal. Either way, you can be sure that GSAE will continue investing in its host cities, and members will be seeing pink as they’re asked to pay the pig<\/a><\/strong>.<\/p>\n

[author image=”http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/02\/Kelly-Clark-headshot-150px.jpg” ]Kelly Clark<\/a> <\/strong>is the manager for online marketing with Naylor Association Solutions.[\/author]<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The Georgia Society of Association Executives raises thousands of dollars each year for host cities through its wildly popular “Pay the Pig” raffle.<\/p>\n","protected":false},"author":25,"featured_media":8771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,4,3],"tags":[1530,695,1531],"class_list":["post-8763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-membership","category-revenue","tag-association-fundraising","tag-charitable-donations","tag-raffles"],"acf":[],"yoast_head":"\nGSAE Raises Thousands for Host Cities through its Pay the Pig Raffle - Association Adviser<\/title>\n<meta name=\"description\" content=\"The Georgia Society of Association Executives raises thousands of dollars each year for host cities through its wildly popular "Pay the Pig" raffle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/gsae-pay-the-pig\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GSAE Raises Thousands for Host Cities through its Pay the Pig Raffle - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"The Georgia Society of Association Executives raises thousands of dollars each year for host cities through its wildly popular "Pay the Pig" raffle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/gsae-pay-the-pig\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-02T08:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-23T20:17:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/04\/Gene-and-Lori-GSAE-Pay-the-Pig.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/gsae-pay-the-pig\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/gsae-pay-the-pig\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"GSAE Raises Thousands for Host Cities through its Pay the Pig Raffle\",\"datePublished\":\"2019-05-02T08:00:27+00:00\",\"dateModified\":\"2020-01-23T20:17:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/gsae-pay-the-pig\\\/\"},\"wordCount\":1181,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/gsae-pay-the-pig\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/04\\\/Gene-and-Lori-GSAE-Pay-the-Pig.jpg\",\"keywords\":[\"association fundraising\",\"charitable donations\",\"raffles\"],\"articleSection\":[\"Features\",\"Membership\",\"Revenue\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/gsae-pay-the-pig\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/gsae-pay-the-pig\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/gsae-pay-the-pig\\\/\",\"name\":\"GSAE Raises Thousands for Host Cities through its Pay the Pig Raffle - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/gsae-pay-the-pig\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/gsae-pay-the-pig\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/04\\\/Gene-and-Lori-GSAE-Pay-the-Pig.jpg\",\"datePublished\":\"2019-05-02T08:00:27+00:00\",\"dateModified\":\"2020-01-23T20:17:43+00:00\",\"author\":{\"@id\":\"\"},\"description\":\"The Georgia Society of Association Executives raises thousands of dollars each year for host cities through its wildly popular \\\"Pay the Pig\\\" raffle.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/gsae-pay-the-pig\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/gsae-pay-the-pig\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/04\\\/Gene-and-Lori-GSAE-Pay-the-Pig.jpg\",\"contentUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/04\\\/Gene-and-Lori-GSAE-Pay-the-Pig.jpg\",\"width\":960,\"height\":860,\"caption\":\"Gene Stinson, CAE, PCED, CEcD, HLM and Lori Spear, CAE, GSAE Pay the Pig\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies & Best Practices for Association Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GSAE Raises Thousands for Host Cities through its Pay the Pig Raffle - Association Adviser","description":"The Georgia Society of Association Executives raises thousands of dollars each year for host cities through its wildly popular \"Pay the Pig\" raffle.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.naylor.com\/associationadviser\/gsae-pay-the-pig\/","og_locale":"en_US","og_type":"article","og_title":"GSAE Raises Thousands for Host Cities through its Pay the Pig Raffle - Association Adviser","og_description":"The Georgia Society of Association Executives raises thousands of dollars each year for host cities through its wildly popular \"Pay the Pig\" raffle.","og_url":"https:\/\/www.naylor.com\/associationadviser\/gsae-pay-the-pig\/","og_site_name":"Association Adviser","article_published_time":"2019-05-02T08:00:27+00:00","article_modified_time":"2020-01-23T20:17:43+00:00","og_image":[{"width":960,"height":860,"url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/04\/Gene-and-Lori-GSAE-Pay-the-Pig.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.naylor.com\/associationadviser\/gsae-pay-the-pig\/#article","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/gsae-pay-the-pig\/"},"author":{"name":"","@id":""},"headline":"GSAE Raises Thousands for Host Cities through its Pay the Pig Raffle","datePublished":"2019-05-02T08:00:27+00:00","dateModified":"2020-01-23T20:17:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/gsae-pay-the-pig\/"},"wordCount":1181,"commentCount":0,"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/gsae-pay-the-pig\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/04\/Gene-and-Lori-GSAE-Pay-the-Pig.jpg","keywords":["association fundraising","charitable donations","raffles"],"articleSection":["Features","Membership","Revenue"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.naylor.com\/associationadviser\/gsae-pay-the-pig\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.naylor.com\/associationadviser\/gsae-pay-the-pig\/","url":"https:\/\/www.naylor.com\/associationadviser\/gsae-pay-the-pig\/","name":"GSAE Raises Thousands for Host Cities through its Pay the Pig Raffle - Association Adviser","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/gsae-pay-the-pig\/#primaryimage"},"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/gsae-pay-the-pig\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/04\/Gene-and-Lori-GSAE-Pay-the-Pig.jpg","datePublished":"2019-05-02T08:00:27+00:00","dateModified":"2020-01-23T20:17:43+00:00","author":{"@id":""},"description":"The Georgia Society of Association Executives raises thousands of dollars each year for host cities through its wildly popular \"Pay the Pig\" raffle.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.naylor.com\/associationadviser\/gsae-pay-the-pig\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.naylor.com\/associationadviser\/gsae-pay-the-pig\/#primaryimage","url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/04\/Gene-and-Lori-GSAE-Pay-the-Pig.jpg","contentUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/04\/Gene-and-Lori-GSAE-Pay-the-Pig.jpg","width":960,"height":860,"caption":"Gene Stinson, CAE, PCED, CEcD, HLM and Lori Spear, CAE, GSAE Pay the Pig"},{"@type":"WebSite","@id":"https:\/\/www.naylor.com\/associationadviser\/#website","url":"https:\/\/www.naylor.com\/associationadviser\/","name":"Association Adviser","description":"Leadership Strategies & Best Practices for Association Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.naylor.com\/associationadviser\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/8763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/comments?post=8763"}],"version-history":[{"count":0,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/8763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media\/8771"}],"wp:attachment":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media?parent=8763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/categories?post=8763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/tags?post=8763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}