{"id":8140,"date":"2018-08-20T21:08:49","date_gmt":"2018-08-20T21:08:49","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=8140"},"modified":"2018-08-20T21:08:49","modified_gmt":"2018-08-20T21:08:49","slug":"making-difference-while-making-profit","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/making-difference-while-making-profit\/","title":{"rendered":"#ASAE18 Opening Keynote: Making a Difference While Making a Profit"},"content":{"rendered":"

The world we live in now \u2013 one in which maximizing profits is in the driver’s seat \u2013 doesn’t have to be the way it always is. ASAE Annual Meeting Opening Keynote speaker Yancey Strickler, said it’s up to us to determine how we define success.<\/p>\n

\"Yancey
Yancey Strickler – former CEO, Kickstarter<\/em><\/figcaption><\/figure>\n

Financial value is not the only value worth seeking, and Strickler said associations are in a unique position to help redefine what we as a society value, whether that’s community, family, knowledge, love, security, the environment or any other defining purpose.<\/p>\n

Strickler, who co-founded the pioneer crowdfunding website Kickstarter nearly a decade ago and served as its CEO for almost four years, shared how the company has made it a point to put people and purpose over profits. Since its inception, the site has changed the way creative projects are made by allowing ideas (everything from Cards Against Humanity to Oculus Rift to 11 Oscar-nominated films) to exist for no other reason than because people want them.<\/p>\n

Kickstarter became a Public Benefit Corporation (PBC) in 2015, which means it operates for the benefit of society and commits to the public good. While the company can help anyone bring an idea or project to life, Strickler notes that in reality, entrepreneurship rates are half of what they were 40 years ago. The reason: Most businesses are more focused on financial maximization \u2013 in other words, decisions are based on what will make them the most money.<\/p>\n

Strickler instead encouraged the audience to ask themselves three questions to find their value and drive decision-making:<\/p>\n

    \n
  1. Why do you exist?<\/strong><\/li>\n
  2. What’s different about you?<\/strong><\/li>\n
  3. What’s success for you?<\/strong><\/li>\n<\/ol>\n

    Associations can then articulate their own defining purpose and defend the values of others around them. It’s only through this shared interest and concern that we’ll really succeed in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Financial value is not the only value worth seeking, and Yancey Strickler, founder and former CEO of Kickstarter, said associations are in a unique position to help redefine what we as a society value. Notes from his keynote sessions at ASAE’s 2018 Annual Meeting.<\/p>\n","protected":false},"author":66,"featured_media":8141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,46,3],"tags":[411,1462],"class_list":["post-8140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-from-the-front-lines","category-revenue","tag-asae-annual-meeting","tag-asae18"],"acf":[],"yoast_head":"\n#ASAE18 Opening Keynote: Making a Difference While Making a Profit - Association Adviser<\/title>\n<meta name=\"description\" content=\"Financial value is not the only value worth seeking, and Yancey Strickler, founder and former CEO of Kickstarter, said associations are in a unique position to help redefine what we as a society value. Notes from his keynote sessions at ASAE's 2018 Annual Meeting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/making-difference-while-making-profit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#ASAE18 Opening Keynote: Making a Difference While Making a Profit - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Financial value is not the only value worth seeking, and Yancey Strickler, founder and former CEO of Kickstarter, said associations are in a unique position to help redefine what we as a society value. Notes from his keynote sessions at ASAE's 2018 Annual Meeting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/making-difference-while-making-profit\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-20T21:08:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2018\/08\/Yancey-Strickler-Kickstarter.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"249\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah Sain, CAE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Sain, CAE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/making-difference-while-making-profit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/making-difference-while-making-profit\\\/\"},\"author\":{\"name\":\"Sarah Sain, CAE\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3c7ebb1cda2f0dc511a2a312ecb4d4ba\"},\"headline\":\"#ASAE18 Opening Keynote: Making a Difference While Making a Profit\",\"datePublished\":\"2018-08-20T21:08:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/making-difference-while-making-profit\\\/\"},\"wordCount\":326,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/making-difference-while-making-profit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/08\\\/Yancey-Strickler-Kickstarter.jpg\",\"keywords\":[\"ASAE Annual Meeting\",\"ASAE18\"],\"articleSection\":[\"Features\",\"From the Front Lines\",\"Revenue\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/making-difference-while-making-profit\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/making-difference-while-making-profit\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/making-difference-while-making-profit\\\/\",\"name\":\"#ASAE18 Opening Keynote: Making a Difference While Making a Profit - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/making-difference-while-making-profit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/making-difference-while-making-profit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/08\\\/Yancey-Strickler-Kickstarter.jpg\",\"datePublished\":\"2018-08-20T21:08:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3c7ebb1cda2f0dc511a2a312ecb4d4ba\"},\"description\":\"Financial value is not the only value worth seeking, and Yancey Strickler, founder and former CEO of Kickstarter, said associations are in a unique position to help redefine what we as a society value. Notes from his keynote sessions at ASAE's 2018 Annual Meeting.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/making-difference-while-making-profit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/making-difference-while-making-profit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/08\\\/Yancey-Strickler-Kickstarter.jpg\",\"contentUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/08\\\/Yancey-Strickler-Kickstarter.jpg\",\"width\":360,\"height\":249,\"caption\":\"Yancey Strickler - Kickstarter\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies & Best Practices for Association Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3c7ebb1cda2f0dc511a2a312ecb4d4ba\",\"name\":\"Sarah Sain, CAE\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9b5699d631b55792d42f060f2560ff9183d60042771df090fd1f425b60f2b63?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9b5699d631b55792d42f060f2560ff9183d60042771df090fd1f425b60f2b63?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9b5699d631b55792d42f060f2560ff9183d60042771df090fd1f425b60f2b63?s=96&d=mm&r=g\",\"caption\":\"Sarah Sain, CAE\"},\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/author\\\/sarah-sain\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"#ASAE18 Opening Keynote: Making a Difference While Making a Profit - Association Adviser","description":"Financial value is not the only value worth seeking, and Yancey Strickler, founder and former CEO of Kickstarter, said associations are in a unique position to help redefine what we as a society value. Notes from his keynote sessions at ASAE's 2018 Annual Meeting.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.naylor.com\/associationadviser\/making-difference-while-making-profit\/","og_locale":"en_US","og_type":"article","og_title":"#ASAE18 Opening Keynote: Making a Difference While Making a Profit - Association Adviser","og_description":"Financial value is not the only value worth seeking, and Yancey Strickler, founder and former CEO of Kickstarter, said associations are in a unique position to help redefine what we as a society value. Notes from his keynote sessions at ASAE's 2018 Annual Meeting.","og_url":"https:\/\/www.naylor.com\/associationadviser\/making-difference-while-making-profit\/","og_site_name":"Association Adviser","article_published_time":"2018-08-20T21:08:49+00:00","og_image":[{"width":360,"height":249,"url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2018\/08\/Yancey-Strickler-Kickstarter.jpg","type":"image\/jpeg"}],"author":"Sarah Sain, CAE","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sarah Sain, CAE","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.naylor.com\/associationadviser\/making-difference-while-making-profit\/#article","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/making-difference-while-making-profit\/"},"author":{"name":"Sarah Sain, CAE","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3c7ebb1cda2f0dc511a2a312ecb4d4ba"},"headline":"#ASAE18 Opening Keynote: Making a Difference While Making a Profit","datePublished":"2018-08-20T21:08:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/making-difference-while-making-profit\/"},"wordCount":326,"commentCount":0,"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/making-difference-while-making-profit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2018\/08\/Yancey-Strickler-Kickstarter.jpg","keywords":["ASAE Annual Meeting","ASAE18"],"articleSection":["Features","From the Front Lines","Revenue"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.naylor.com\/associationadviser\/making-difference-while-making-profit\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.naylor.com\/associationadviser\/making-difference-while-making-profit\/","url":"https:\/\/www.naylor.com\/associationadviser\/making-difference-while-making-profit\/","name":"#ASAE18 Opening Keynote: Making a Difference While Making a Profit - Association Adviser","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/making-difference-while-making-profit\/#primaryimage"},"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/making-difference-while-making-profit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2018\/08\/Yancey-Strickler-Kickstarter.jpg","datePublished":"2018-08-20T21:08:49+00:00","author":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3c7ebb1cda2f0dc511a2a312ecb4d4ba"},"description":"Financial value is not the only value worth seeking, and Yancey Strickler, founder and former CEO of Kickstarter, said associations are in a unique position to help redefine what we as a society value. Notes from his keynote sessions at ASAE's 2018 Annual Meeting.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.naylor.com\/associationadviser\/making-difference-while-making-profit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.naylor.com\/associationadviser\/making-difference-while-making-profit\/#primaryimage","url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2018\/08\/Yancey-Strickler-Kickstarter.jpg","contentUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2018\/08\/Yancey-Strickler-Kickstarter.jpg","width":360,"height":249,"caption":"Yancey Strickler - Kickstarter"},{"@type":"WebSite","@id":"https:\/\/www.naylor.com\/associationadviser\/#website","url":"https:\/\/www.naylor.com\/associationadviser\/","name":"Association Adviser","description":"Leadership Strategies & Best Practices for Association Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3c7ebb1cda2f0dc511a2a312ecb4d4ba","name":"Sarah Sain, CAE","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c9b5699d631b55792d42f060f2560ff9183d60042771df090fd1f425b60f2b63?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9b5699d631b55792d42f060f2560ff9183d60042771df090fd1f425b60f2b63?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c9b5699d631b55792d42f060f2560ff9183d60042771df090fd1f425b60f2b63?s=96&d=mm&r=g","caption":"Sarah Sain, CAE"},"url":"https:\/\/www.naylor.com\/associationadviser\/author\/sarah-sain\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/8140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/comments?post=8140"}],"version-history":[{"count":0,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/8140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media\/8141"}],"wp:attachment":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media?parent=8140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/categories?post=8140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/tags?post=8140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}