{"id":7912,"date":"2018-04-27T03:40:32","date_gmt":"2018-04-27T03:40:32","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=7912"},"modified":"2020-01-15T14:24:45","modified_gmt":"2020-01-15T14:24:45","slug":"rake-in-revenue-continuing-education","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/rake-in-revenue-continuing-education\/","title":{"rendered":"Did You Know? Associations Plan to Rake in More Revenue from Continuing Education"},"content":{"rendered":"<p>This month, we asked our readers which source of non-dues revenue they plan to improve this year. The results were somewhat similar to those when we asked this question in previous years:<\/p>\n<p>Half of respondents cited continuing education as their primary non-dues revenue focus.\u00a0<a href=\"https:\/\/www.naylor.com\/associationadviser\/patti-costello\/\" target=\"_blank\" rel=\"noopener noreferrer\">As we&#8217;ve talked about before<\/a>, there are plenty of ways for associations to earn cash from selling access to educational resources. Live or online courses can command a premium fee; evergreen resources such as books or course packs, recorded webinars or subscriptions to premium publications can also earn an association steady income.<\/p>\n<p>The next most-common answers to our poll were publications advertising and affinity programs. Allowing ads in your association&#8217;s member magazine, annual directory, daily newsletter or annual conference app gives your sponsors and supplier members additional access to an audience they covet &#8211; the smart, influential decision-makers\u00a0who\u00a0make up your membership. Ad revenue benefits your association by padding your operational budget and affording additional membership perks, staff benefits and programming.<\/p>\n<p><a href=\"https:\/\/www.naylor.com\/associationadviser\/third-party-partners-better-association-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Work with a trusted third-party partner\u00a0to manage ad insertions,\u00a0and you&#8217;ll be on your way to increased budget capabilities in no time.<\/a><\/p>\n<p>Affinity programs can benefit associations by allowing\u00a0organizations\u00a0to earn money through service providers\u00a0your\u00a0members would use anyway. It&#8217;s a business partnership in which your members receive a special rate for a product or service, and the business usually shares a portion of member-generated revenue back with your association. Given some marketing attention, affinity programs can be a reliable source of steady income for associations. Read more about choosing the right type of affinity program\u00a0<a href=\"https:\/\/www.webscribble.com\/blog\/affinity-programs-for-associations\" target=\"_blank\" rel=\"noopener noreferrer\">.<\/a><\/p>\n<p>Finally, a small portion of our readers said they plan to improve funding through grants this year. Grants typically require a modest-to-heavy amount of work upfront,\u00a0to prove that your association has a solid plan for spending grant money in pursuit of a goal, but the payoff can be quite large and span\u00a0years. You can find a grant that supports almost any cause. Check out\u00a0<a href=\"http:\/\/www.prattlibrary.org\/research\/tools\/index.aspx?cat=107&amp;id=5750\" target=\"_blank\" rel=\"noopener noreferrer\">this guide to finding and applying for nonprofit grants<\/a>, then\u00a0<a href=\"https:\/\/www.naylor.com\/associationadviser\/associations-using-grants\/\" target=\"_blank\" rel=\"noopener noreferrer\">read how associations are using grants\u00a0to push the envelope on innovation, membership benefits and events.<\/a><\/p>\n<p>However you plan to improve your association&#8217;s non-dues revenue sources this year, it&#8217;s definitely time to hustle! We&#8217;re almost halfway through 2018. Now&#8217;s the time to lay a solid foundation for funding for year-end initiatives,\u00a0as well as projects for 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>However you plan to improve your association&#8217;s non-dues revenue sources this year, it&#8217;s definitely time to hustle! We&#8217;re almost halfway through 2018. Now&#8217;s the time to lay a solid foundation for funding for year-end initiatives,\u00a0as well as projects for 2019.<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,31],"tags":[44],"class_list":["post-7912","post","type-post","status-publish","format-standard","hentry","category-did-you-know","category-features","tag-online-learning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Did You Know? Associations Plan to Rake in More Revenue from Continuing Education - Association Adviser<\/title>\n<meta name=\"description\" content=\"However you plan to improve your association&#039;s non-dues revenue sources this year, it&#039;s definitely time to hustle! We&#039;re almost halfway through 2018. Now&#039;s the time to lay a solid foundation for funding for year-end initiatives,\u00a0as well as projects for 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/rake-in-revenue-continuing-education\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Did You Know? Associations Plan to Rake in More Revenue from Continuing Education - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"However you plan to improve your association&#039;s non-dues revenue sources this year, it&#039;s definitely time to hustle! We&#039;re almost halfway through 2018. 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