{"id":7873,"date":"2015-09-18T17:19:22","date_gmt":"2015-09-18T17:19:22","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=7873"},"modified":"2018-04-18T17:42:26","modified_gmt":"2018-04-18T17:42:26","slug":"webinar-associations-learned-power-video","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/webinar-associations-learned-power-video\/","title":{"rendered":"Webinar: What Associations Have Learned About the Power of Video"},"content":{"rendered":"
\"This
This webinar is hosted by Tracy Tompkins, Naylor Association Solutions, and Michael Barry, ASQ.<\/em><\/figcaption><\/figure>\n

TV and video has always been a preferred medium for entertainment, but with online video consumption more prevalent than ever, associations are now learning how to leverage the power of video to better educate, inform and engage their members. Watch this webinar recording<\/a> to learn how video can be used to solve a variety of association challenges including:<\/p>\n

\u2022 Member engagement, recruitment and retention
\n\u2022 Member services such as training and continuing education
\n\u2022 Awareness of advocacy and campaign issues
\n\u2022 Extending the life of your events<\/p>\n

We\u2019ll also look at four key areas to consider when integrating video into your association communications strategy:<\/p>\n

\u2022 Video Platform: How will videos be published and distributed?
\n\u2022 Content Strategy: What are your objectives? How will the content help you achieve them while also providing your audience with video that keeps them coming back for more?
\n\u2022 Monetization: How will you offset the cost?
\n\u2022 Best Practice Integration: How will success be measured and improved upon?
\n<\/b>
\nWho Should Watch:\u00a0<\/b>Anyone who is responsible for the communications function for a trade or professional association. Including, VP \/ Director \/ Manager level communications staff; Small Staff Associations.<\/p>\n

Webinar recording<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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