{"id":7623,"date":"2016-03-15T17:30:11","date_gmt":"2016-03-15T17:30:11","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=7623"},"modified":"2018-12-26T15:50:37","modified_gmt":"2018-12-26T15:50:37","slug":"webinar-march-2016","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/webinar-march-2016\/","title":{"rendered":"Email Marketing: The Workhorse of Online Communications"},"content":{"rendered":"<p><span style=\"color: #666666;\">Email may not be a glamorous or sexy way to communicate with your members, but its low cost and versatility make it the workhorse of online communications.\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/resource.associationadviser.com\/emailmarketingwebinararchive_LP?source=AAwebsite\"><img decoding=\"async\" class=\"wp-image-5683 size-full alignright\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/02\/Email-Marketing-webinar-thumbnail.jpg\" alt=\"Email Marketing webinar thumbnail\" width=\"198\" height=\"147\" \/><\/a>Through this 60-minute webinar, you will learn how your association can email more effectively through a better understanding of why people open, read and respond to email promotions and announcements. We\u2019ll also cover how to measure your results and take advantage of your data to glean customer insights.<\/p>\n<p><b>What you can expect to learn:<\/b><span style=\"color: #666666;\"><br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"color: #666666;\">How to establish a practical, focused email strategy.<\/span><\/li>\n<li><span style=\"color: #666666;\">What elements to consider when sending your emails.<\/span><\/li>\n<li><span style=\"color: #666666;\">How to read and interpret email metrics, and use them to improve your email campaigns.<\/span><\/li>\n<\/ul>\n<p><a href=\"http:\/\/resource.associationadviser.com\/emailmarketingwebinararchive_LP?source=AAwebsite\" target=\"_blank\" rel=\"noopener noreferrer\">Recording<\/a> \u2022 <a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/02\/Email-Marketing-Association-Adviser-Webinar-FINAL.compressed.pdf\">Slides<\/a> \u2022 <a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/04\/March-Email-Marketing-Webinar-QA-FINAL.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Q &amp; A<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Through this webinar, you&#8217;ll learn how your association can email more effectively through a better understanding of why people open, read and respond to email promotions and announcements. <\/p>\n","protected":false},"author":26,"featured_media":8325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,1418],"tags":[135,18,40],"class_list":["post-7623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-communications","category-webinars","tag-communications","tag-email-marketing","tag-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing: The Workhorse of Online Communications - Association Adviser<\/title>\n<meta name=\"description\" content=\"Through this webinar, you&#039;ll learn how your association can do email marketing more effectively. Understand why people open &amp; respond to association emails.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/webinar-march-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing: The Workhorse of Online Communications - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Through this webinar, you&#039;ll learn how your association can do email marketing more effectively. Understand why people open &amp; respond to association emails.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/webinar-march-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-15T17:30:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-26T15:50:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2018\/11\/shutterstock_1053828242.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1229\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/webinar-march-2016\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/webinar-march-2016\\\/\"},\"author\":{\"name\":\"Association Adviser staff\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"headline\":\"Email Marketing: The Workhorse of Online Communications\",\"datePublished\":\"2016-03-15T17:30:11+00:00\",\"dateModified\":\"2018-12-26T15:50:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/webinar-march-2016\\\/\"},\"wordCount\":126,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/webinar-march-2016\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/11\\\/shutterstock_1053828242.jpg\",\"keywords\":[\"communications\",\"email marketing\",\"webinar\"],\"articleSection\":[\"Marketing &amp; Communications\",\"Webinars\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/webinar-march-2016\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/webinar-march-2016\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/webinar-march-2016\\\/\",\"name\":\"Email Marketing: The Workhorse of Online Communications - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/webinar-march-2016\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/webinar-march-2016\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/11\\\/shutterstock_1053828242.jpg\",\"datePublished\":\"2016-03-15T17:30:11+00:00\",\"dateModified\":\"2018-12-26T15:50:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"description\":\"Through this webinar, you'll learn how your association can do email marketing more effectively. Understand why people open & respond to association emails.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/webinar-march-2016\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/webinar-march-2016\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/11\\\/shutterstock_1053828242.jpg\",\"contentUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/11\\\/shutterstock_1053828242.jpg\",\"width\":2048,\"height\":1229,\"caption\":\"How to sustain reader interest in your member eNewsletter\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies &amp; Best Practices for Association Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\",\"name\":\"Association Adviser staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"caption\":\"Association Adviser staff\"},\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/author\\\/association-adviser-staff\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email Marketing: The Workhorse of Online Communications - Association Adviser","description":"Through this webinar, you'll learn how your association can do email marketing more effectively. Understand why people open & respond to association emails.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.naylor.com\/associationadviser\/webinar-march-2016\/","og_locale":"en_US","og_type":"article","og_title":"Email Marketing: The Workhorse of Online Communications - Association Adviser","og_description":"Through this webinar, you'll learn how your association can do email marketing more effectively. Understand why people open & respond to association emails.","og_url":"https:\/\/www.naylor.com\/associationadviser\/webinar-march-2016\/","og_site_name":"Association Adviser","article_published_time":"2016-03-15T17:30:11+00:00","article_modified_time":"2018-12-26T15:50:37+00:00","og_image":[{"width":2048,"height":1229,"url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2018\/11\/shutterstock_1053828242.jpg","type":"image\/jpeg"}],"author":"Association Adviser staff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Association Adviser staff","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.naylor.com\/associationadviser\/webinar-march-2016\/#article","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/webinar-march-2016\/"},"author":{"name":"Association Adviser staff","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"headline":"Email Marketing: The Workhorse of Online Communications","datePublished":"2016-03-15T17:30:11+00:00","dateModified":"2018-12-26T15:50:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/webinar-march-2016\/"},"wordCount":126,"commentCount":0,"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/webinar-march-2016\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2018\/11\/shutterstock_1053828242.jpg","keywords":["communications","email marketing","webinar"],"articleSection":["Marketing &amp; Communications","Webinars"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.naylor.com\/associationadviser\/webinar-march-2016\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.naylor.com\/associationadviser\/webinar-march-2016\/","url":"https:\/\/www.naylor.com\/associationadviser\/webinar-march-2016\/","name":"Email Marketing: The Workhorse of Online Communications - Association Adviser","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/webinar-march-2016\/#primaryimage"},"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/webinar-march-2016\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2018\/11\/shutterstock_1053828242.jpg","datePublished":"2016-03-15T17:30:11+00:00","dateModified":"2018-12-26T15:50:37+00:00","author":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"description":"Through this webinar, you'll learn how your association can do email marketing more effectively. Understand why people open & respond to association emails.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.naylor.com\/associationadviser\/webinar-march-2016\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.naylor.com\/associationadviser\/webinar-march-2016\/#primaryimage","url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2018\/11\/shutterstock_1053828242.jpg","contentUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2018\/11\/shutterstock_1053828242.jpg","width":2048,"height":1229,"caption":"How to sustain reader interest in your member eNewsletter"},{"@type":"WebSite","@id":"https:\/\/www.naylor.com\/associationadviser\/#website","url":"https:\/\/www.naylor.com\/associationadviser\/","name":"Association Adviser","description":"Leadership Strategies &amp; Best Practices for Association Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed","name":"Association Adviser staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","caption":"Association Adviser staff"},"url":"https:\/\/www.naylor.com\/associationadviser\/author\/association-adviser-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/7623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/comments?post=7623"}],"version-history":[{"count":0,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/7623\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media\/8325"}],"wp:attachment":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media?parent=7623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/categories?post=7623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/tags?post=7623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}