{"id":736,"date":"2013-01-04T21:14:42","date_gmt":"2013-01-04T21:14:42","guid":{"rendered":"http:\/\/staging.naylornet.com\/associationadvisor\/?p=736"},"modified":"2013-01-04T21:14:42","modified_gmt":"2013-01-04T21:14:42","slug":"survey-confirms-traditional-media-still-has-legs","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/survey-confirms-traditional-media-still-has-legs\/","title":{"rendered":"Survey Confirms Traditional Media Still Has Legs"},"content":{"rendered":"<p>Planning to cut back on your print media in 2013? Think again. More than half of respondents to our latest online reader poll (51.6 percent) said they were &#8220;surprised&#8221; to learn that many association leaders believe their members still place a high value on the print editions of their magazines, newsletters, directories, show guides and other forms of traditional media. While more than one in four respondents (26.6 percent) said they were purposely moving away from print, a roughly equal number (28.1 percent) said they weren\u2019t because their members prefer the combination of print AND digital. Thus, they weren\u2019t surprised by the research findings.<\/p>\n<p style=\"text-align: left;\">Research supporting print\u2019s continued relevance in the association communication landscape came from the\u00a0<em>Association Adviser<\/em>\u2019s\u00a0annual communication benchmarking study among other sources.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/staging.naylornet.com\/associationadvisor\/wp-content\/uploads\/sites\/2\/2013\/01\/DidYouKnowDec2012-Graph1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-743 aligncenter\" title=\"DidYouKnowDec2012 Graph\" src=\"http:\/\/staging.naylornet.com\/associationadvisor\/wp-content\/uploads\/sites\/2\/2013\/01\/DidYouKnowDec2012-Graph1.jpg\" alt=\"\" width=\"475\" height=\"367\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/01\/DidYouKnowDec2012-Graph1.jpg 475w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2013\/01\/DidYouKnowDec2012-Graph1-300x232.jpg 300w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/a><\/p>\n<p>There\u2019s just something about the &#8220;thump factor&#8221; that you can\u2019t replace online, the head of a midsize national association told us earlier this year. He was referring to his organization\u2019s hefty membership directory, which remains a cornerstone of his organization\u2019s communications platform despite the success he\u2019s had with digital media products. &#8220;Man, that thing still has impact when it hits the desk,&#8221; he chuckled.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Planning to cut back on your print media in 2013? Think again.<br \/>\n<em>By<\/em> Association Adviser <em>staff<\/em><\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,31],"tags":[],"class_list":["post-736","post","type-post","status-publish","format-standard","hentry","category-did-you-know","category-features"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Survey Confirms Traditional Media Still Has Legs - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/survey-confirms-traditional-media-still-has-legs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Survey Confirms Traditional Media Still Has Legs - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Planning to cut back on your print media in 2013? 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