{"id":7015,"date":"2017-05-11T09:20:33","date_gmt":"2017-05-11T13:20:33","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=7015"},"modified":"2017-05-11T09:20:33","modified_gmt":"2017-05-11T13:20:33","slug":"2017-association-communications-benchmarking-survey","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/2017-association-communications-benchmarking-survey\/","title":{"rendered":"Why You Should Participate in the 2017 Association Communications Benchmarking Survey"},"content":{"rendered":"
\"Brianna
Brianna Martin, Naylor Association Solutions<\/em><\/figcaption><\/figure>\n

We can all agree that associations who know how to successfully execute thoughtful and integrated communications strategies tend to see better member engagement and retention. Member engagement is an ongoing objective for most associations, but one that is difficult to achieve and sustain.<\/p>\n

If you had access to a report that could show you how your current communications strategies stack up against your association peers, as well as other information to help you improve your communications plans, would you want to see it?<\/p>\n

I\u2019ll assume your answer is yes. After all, it\u2019s easy to understand how valuable knowledge about member communication preferences, the best times to send member communications, and communication budgets could be.<\/p>\n

The 2017 Association Communications Benchmarking Report provides this type of data. Based on the survey participation of association professionals like you, this comprehensive study will highlight overall communications best practices within the association marketplace while revealing areas where associations can make improvements.<\/p>\n

\"Why<\/p>\n

A few benefits of professionals like you taking the survey<\/a><\/strong> include:<\/h3>\n