EMS World<\/a><\/strong>, said sponsored content is acceptable in his organization\u2019s publications as long as it is vetted to ensure product endorsements are kept to a minimum.\u00a0\u201cWe have no objection to a product mention in a case study or example of use,\u201d Greve, former director of sales and business development for the American Institute of CPAs and the March of Dimes, added.<\/p>\nGuidelines that provide clear direction on the types of acceptable content are key, noted Brittany Shoul<\/strong>, vice president of sales for Network Media Partners. \u201cUsing language such as \u2018Advertiser agrees that content should focus on information, findings, or case study in an objective way that both benefits and informs the audience and does not solely focus on the direct promotion of a company or product\u2019 provides clear guidelines,\u201d she said.<\/p>\nAlso, before the sale is completed, Shoul recommended sharing examples of acceptable content with advertisers. She said this could include mailing a recent copy of a magazine with sponsored content flagged to a new prospect to help them understand what is acceptable.<\/p>\n","protected":false},"excerpt":{"rendered":"
Preliminary results of our unscientific reader poll show that the majority of association leaders agree that sponsored content should be permitted in their member communications. Just over one in five respondents disagreed.<\/p>\n","protected":false},"author":26,"featured_media":6612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[83,1240,135,27,710,1241],"class_list":["post-6603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-did-you-know","tag-advertising","tag-brittany-shoul","tag-communications","tag-non-dues-revenue","tag-sponsored-content","tag-thomas-greve"],"acf":[],"yoast_head":"\n
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<\/em><\/strong>