{"id":6516,"date":"2016-08-31T09:00:32","date_gmt":"2016-08-31T13:00:32","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=6516"},"modified":"2016-08-31T09:00:32","modified_gmt":"2016-08-31T13:00:32","slug":"rethink-revenue-models","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/rethink-revenue-models\/","title":{"rendered":"Rethink Your Revenue Models"},"content":{"rendered":"<p><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/08\/Cash-Flow-Slinky.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6518 size-full\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/08\/Cash-Flow-Slinky.jpg\" alt=\"Change Up Your Revenue Model\" width=\"620\" height=\"330\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/08\/Cash-Flow-Slinky.jpg 620w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/08\/Cash-Flow-Slinky-300x160.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em>Adapted from a session given at the 2016 <a href=\"http:\/\/annual.asaecenter.org\/index.cfm\" target=\"_blank\">ASAE Annual Meeting &amp; Expo<\/a> by:<\/em><\/p>\n<p>Sheri Jacobs, CEO, <a href=\"http:\/\/avenuem.me\" target=\"_blank\">Avenue M Group<\/a><br \/>\nRobert Weidner, President &amp; Chief Executive Officer, <a href=\"https:\/\/www.msci.org\" target=\"_blank\">Metals Service Center Institute<\/a><\/p>\n<p>&#8220;The term \u2018status quo\u2019 is an oxymoron,&#8221; Weidner said. &#8220;The time you should be tossing and turning the most at night are the times when you think everything\u2019s going well. That\u2019s when your most likely to be disrupted.&#8221; He continued by saying that associations have to challenge conventional thinking and anticipate future disruptions. We get paid by our members to do this. They\u2019re busy running the day-to-day and don\u2019t have time to do this on their own.<\/p>\n<p>Boards tend to be risk-averse by nature, but things are changing so fast today, that it\u2019s more risky NOT to change, Jacobs said. &#8220;We get so involved in tweaking our member benefits, but you\u2019ve got to constantly think about what\u2019s going to come in and disrupt,&#8221; he said.<\/p>\n<p>She went on to describe how associations can learn by all the ways that Netflix not only disrupted Blockbuster, but kept disrupting itself, from CDs to streaming to original content creation. She also used as examples Rent the Runway, a high-end fashion rental service, and pay-as-you-go classes rather than fixed memberships at her gym, Orangetheory Fitness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Status quo\u2019 is an oxymoron when it comes to revenue models. The time you should be tossing and turning at night are the times when you think everything\u2019s going well. <\/p>\n","protected":false},"author":24,"featured_media":6518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,3],"tags":[219,1205,32,1206],"class_list":["post-6516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-front-lines","category-revenue","tag-asae-annual","tag-association-revenue","tag-revenue-2","tag-revenue-models"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rethink Your Revenue Models - Association Adviser<\/title>\n<meta name=\"description\" content=\"&#039;Status quo\u2019 is an oxymoron when it comes to revenue models. 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