{"id":6297,"date":"2016-08-01T08:16:23","date_gmt":"2016-08-01T12:16:23","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=6297"},"modified":"2016-08-01T08:16:23","modified_gmt":"2016-08-01T12:16:23","slug":"powerful-tool-content-marketing-arsenal","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/powerful-tool-content-marketing-arsenal\/","title":{"rendered":"Take Advantage of One of the Most Powerful Tools in Your Content Marketing Arsenal"},"content":{"rendered":"<p><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.marketdominationmedia.com\/power-visual-content-infographic\/\" target=\"_blank\">Did you know that 90\u00a0percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text?<\/a><\/span><\/strong> Amazing!<\/p>\n<p>Incorporate infographics within your association\u2019s magazine, on your Web\u00a0pages and in your emails\u00a0to:<\/p>\n<ul>\n<li>Increase awareness of your association.<\/li>\n<li>Recruit new members and staff.<\/li>\n<li>Generate traffic to your association\u2019s website.<\/li>\n<li>Show expert understanding of the subject and\/or your industry.<\/li>\n<\/ul>\n<p>The key to producing successful infographics is to offer good, relevant data in an exciting visual style, presenting information in a concise format that is easier understood than through words or video. The best infographics don\u2019t strive to go viral over night, but instead beg to be consumed and continuously travel among members and non-members.<\/p>\n<p><a href=\"http:\/\/www.naylor.com\/wp-content\/uploads\/sites\/2\/2016\/07\/Naylor-2016-How-to-Create-Infographics-That-Will-Engage-Members-Final-....pdf\" target=\"_blank\"><span style=\"text-decoration: underline;\"><strong>Check out our infographic<\/strong><\/span><\/a> for tips about\u00a0how to use this powerful marketing tool to engage members in print, online and on social media:<\/p>\n<p><a href=\"http:\/\/ctt.ec\/x7Q6b\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter wp-image-6299\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/07\/Tweet-this-infographic-button-300x123.jpg\" alt=\"Tweet this infographic button\" width=\"200\" height=\"82\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/07\/Tweet-this-infographic-button-300x123.jpg 300w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/07\/Tweet-this-infographic-button.jpg 396w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.naylor.com\/wp-content\/uploads\/sites\/2\/2016\/07\/Naylor-2016-How-to-Create-Infographics-That-Will-Engage-Members-Final-....pdf\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6300 size-full\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/07\/Naylor-2016-How-to-Create-Infographics-That-Will-Engage-Members.jpg\" alt=\"How to Create Infographics That Will Engage Members\" width=\"800\" height=\"3299\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/07\/Naylor-2016-How-to-Create-Infographics-That-Will-Engage-Members-73x300.jpg 73w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/07\/Naylor-2016-How-to-Create-Infographics-That-Will-Engage-Members-768x3167.jpg 768w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/07\/Naylor-2016-How-to-Create-Infographics-That-Will-Engage-Members-248x1024.jpg 248w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The key to producing successful infographics is to offer good, relevant data in an exciting visual style, presenting information in a concise format that is easier understood than through words or video. The best infographics don\u2019t strive to go viral over night, but instead beg to be consumed and continuously travel among members and non-members.<\/p>\n","protected":false},"author":75,"featured_media":6304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,4],"tags":[1168,135,1169,1170,177,126,1171],"class_list":["post-6297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-communications","category-membership","tag-association-awareness","tag-communications","tag-industry-expertise","tag-infograhics","tag-member-engagement","tag-member-recruitment","tag-website-traffic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Take Advantage of One of the Most Powerful Tools in Your Content Marketing Arsenal - Association Adviser<\/title>\n<meta name=\"description\" content=\"The best infographics don\u2019t strive to go viral over night, but instead beg to be consumed and continuously travel among members and non-members.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/powerful-tool-content-marketing-arsenal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Take Advantage of One of the Most Powerful Tools in Your Content Marketing Arsenal - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"The best infographics don\u2019t strive to go viral over night, but instead beg to be consumed and continuously travel among members and non-members.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/powerful-tool-content-marketing-arsenal\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-01T12:16:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/07\/Naylor-2016-How-to-Create-Infographics-That-Will-Engage-Members-AA-Thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/powerful-tool-content-marketing-arsenal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/powerful-tool-content-marketing-arsenal\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Take Advantage of One of the Most Powerful Tools in Your Content Marketing Arsenal\",\"datePublished\":\"2016-08-01T12:16:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/powerful-tool-content-marketing-arsenal\\\/\"},\"wordCount\":162,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/powerful-tool-content-marketing-arsenal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2016\\\/07\\\/Naylor-2016-How-to-Create-Infographics-That-Will-Engage-Members-AA-Thumbnail.jpg\",\"keywords\":[\"association awareness\",\"communications\",\"industry expertise\",\"infograhics\",\"member engagement\",\"member recruitment\",\"website traffic\"],\"articleSection\":[\"Marketing &amp; 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