{"id":6078,"date":"2016-06-09T18:17:19","date_gmt":"2016-06-09T18:17:19","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=6006"},"modified":"2019-03-18T21:36:16","modified_gmt":"2019-03-18T21:36:16","slug":"association-learning-infographic-2","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/association-learning-infographic-2\/","title":{"rendered":"A Lesson Association Learning Can Take from Hollywood"},"content":{"rendered":"<p>Did you know that only about 25\u00a0percent\u00a0of a movie\u2019s total revenue is from its theater release? The other 75\u00a0percent\u00a0comes after the big release from DVD rentals, online channels and TV.<\/p>\n<p>A movie release in many ways is similar to an association\u2019s live event. After the big theatrical release, the movie\u2019s content lives on through various distribution channels and merchandising opportunities. Similarly, content from your association\u2019s live event can be captured and shared with those unable to attend. And, continue to earn revenue for your association just as a movie\u2019s ongoing distribution earns its studio more money.<\/p>\n<p>Your event content is valuable: Check out our new infographic below for insights into how associations can leverage the value of one-time events and ultimately increase non-revenue dues and member engagement in the process.<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6008\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/06\/movie-infographic.png\" alt=\"movie-infographic\" width=\"501\" height=\"1803\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/06\/movie-infographic.png 501w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/06\/movie-infographic-83x300.png 83w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your event content is valuable. Check out our new infographic for insights into how associations can leverage the value of one-time events and ultimately increase non-revenue dues and member engagement in the process.<\/p>\n","protected":false},"author":26,"featured_media":6009,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1518,12,1461,6],"tags":[1188,35,41,42,43,44],"class_list":["post-6078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","category-marketing-communications","category-most-viewed-articles","category-technology","tag-association-learning","tag-content-marketing","tag-hollywood","tag-live-events","tag-movies","tag-online-learning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Lesson Association Learning Can Take from Hollywood - Association Adviser<\/title>\n<meta name=\"description\" content=\"Your event content is valuable. What can associations learn from Hollywood about leveraging live event content year-round?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/association-learning-infographic-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Lesson Association Learning Can Take from Hollywood - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Your event content is valuable. What can associations learn from Hollywood about leveraging live event content year-round?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/association-learning-infographic-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-09T18:17:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-18T21:36:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/06\/movie-infographic-372x218.png\" \/>\n\t<meta property=\"og:image:width\" content=\"372\" \/>\n\t<meta property=\"og:image:height\" content=\"218\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/association-learning-infographic-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/association-learning-infographic-2\\\/\"},\"author\":{\"name\":\"Association Adviser staff\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"headline\":\"A Lesson Association Learning Can Take from Hollywood\",\"datePublished\":\"2016-06-09T18:17:19+00:00\",\"dateModified\":\"2019-03-18T21:36:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/association-learning-infographic-2\\\/\"},\"wordCount\":145,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/association-learning-infographic-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2016\\\/06\\\/movie-infographic-372x218.png\",\"keywords\":[\"association learning\",\"content marketing\",\"hollywood\",\"live events\",\"movies\",\"online learning\"],\"articleSection\":[\"Infographics\",\"Marketing &amp; Communications\",\"Most-Viewed\",\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/association-learning-infographic-2\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/association-learning-infographic-2\\\/\",\"name\":\"A Lesson Association Learning Can Take from Hollywood - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/association-learning-infographic-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/association-learning-infographic-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2016\\\/06\\\/movie-infographic-372x218.png\",\"datePublished\":\"2016-06-09T18:17:19+00:00\",\"dateModified\":\"2019-03-18T21:36:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"description\":\"Your event content is valuable. 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