{"id":5829,"date":"2016-05-06T13:18:35","date_gmt":"2016-05-06T17:18:35","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=5829"},"modified":"2018-01-31T15:20:50","modified_gmt":"2018-01-31T15:20:50","slug":"associations-cant-be-afraid-to-fail","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/associations-cant-be-afraid-to-fail\/","title":{"rendered":"Why Associations Can&#8217;t Be Afraid to Fail"},"content":{"rendered":"<p>Failure. It\u2019s not an option. Right?<\/p>\n<p>Wrong.<\/p>\n<p>What associations today should be afraid of is not failure, but of falling behind and letting innovation pass them by because they don\u2019t have the courage to try new things.\u00a0<a href=\"http:\/\/ctt.ec\/e8pCF\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"align=none wp-image-2517 size-full\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/02\/RealLilTweetables.png\" alt=\"RealLilTweetables\" width=\"17\" height=\"15\" \/><\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-5830\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/05\/Failure-IS-an-option-for-associations-1024x681.jpg\" alt=\"Failure IS an option for associations\" width=\"580\" height=\"386\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/05\/Failure-IS-an-option-for-associations-1024x681.jpg 1024w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/05\/Failure-IS-an-option-for-associations-300x200.jpg 300w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/05\/Failure-IS-an-option-for-associations-768x511.jpg 768w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/05\/Failure-IS-an-option-for-associations.jpg 1804w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>That was the underlying message I took away from <a href=\"http:\/\/www.calsae.org\/events\/elevateannualconference\">CalSAE\u2019s ELEVATE Conference<\/a> last month in San Diego, where speakers and industry thought leaders addressed the rapid pace of change in today\u2019s world and how associations need to evolve, adapt and take risks.<\/p>\n<figure id=\"attachment_3143\" aria-describedby=\"caption-attachment-3143\" style=\"width: 100px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"size-full wp-image-3143\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/08\/Sarah-Sain-headshot.png\" alt=\"Sarah Sain\" width=\"100\" height=\"115\" \/><figcaption id=\"caption-attachment-3143\" class=\"wp-caption-text\"><em>Sarah Sain, Naylor Association Solutions<\/em><\/figcaption><\/figure>\n<p>Associations, like much of the business world, are living in a time of transformation. \u201cWhat worked yesterday won\u2019t work today:\u201d In one sentence, keynote Sarah Prevette, an entrepreneur and investor with <a href=\"http:\/\/home.futuredesignschool.com\/\" target=\"_blank\" rel=\"noopener\">Future Design School<\/a>, explained simply why associations can\u2019t continue to operate according to the status quo.<\/p>\n<p>The traditional membership model is changing, millennials and Gen Z are taking over the workforce (and your board of directors), and political and economic uncertainty are still affecting many industries. Most association leaders are well aware of these (and many other) challenges, and they know that solutions can be even harder to identify and implement.<\/p>\n<p>\u201cAssociations have an opportunity right now to rethink of themselves as something fundamentally different,\u201d said <a href=\"http:\/\/www.principledinnovation.com\" target=\"_blank\" rel=\"noopener\">Principled Innovation\u2019s<\/a> Jeff De Cagna during his session, <em>The 6 R\u2019s of Association Thrivability<\/em>. In order to get to there though, associations have to be willing to make mistakes on the road to staying relevant.<\/p>\n<p>Below are some more tips from Prevette and De Cagna on how associations can be open to failure on the way to success.<\/p>\n<h4><strong>See opportunities in challenges: <\/strong><\/h4>\n<p>\u201cFall in love with the problem you\u2019re solving \u2013 not the solution,\u201d said Prevette. <a href=\"http:\/\/ctt.ec\/4mz58\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"align=none wp-image-2517 size-full\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/02\/RealLilTweetables.png\" alt=\"RealLilTweetables\" width=\"17\" height=\"15\" \/><\/a>\u00a0Associations need to embrace that passion and excitement and then get in the right mindset for change. At the core is empathy. You have to ask yourself, who is the end user \u2013 is it your members, future members, staff, volunteers? What is it that they really want and need? Put yourself in their shoes and then work toward a solution.<\/p>\n<h4><strong>Understand solutions can come from anywhere: <\/strong><\/h4>\n<p>Not all great ideas come from the top. They can come from anywhere \u2013 as long as you\u2019re listening. Encourage creativity and confidence in your association\u2019s staff and members, said Prevette. Pose the question, \u201cHow might we \u2026 ?\u201d Have an open door policy for ideas, and host regular impromptu brainstorming sessions where nothing is off limits.<\/p>\n<h4><strong>Build structured \u201cunstructured\u201d time into your schedule: <\/strong><\/h4>\n<p>Prevette suggested building blank space into your schedule, whether it\u2019s on a daily, weekly or monthly basis. The purpose is to have uninterrupted and unrestricted time for creative thought. By allowing yourself that mental break from the day-to-day chaos, it allows you to focus on the problem and explore new solutions.<\/p>\n<h4><strong>Invest resources other than money:<\/strong><\/h4>\n<p>Any big change requires a financial investment, but De Cagna urged associations to look at all the assets they have available and how they can best be used. Time and energy \u2013 from staff, at the board level and from members \u2013 are two big ones. Embrace the talent around you, and be open to learning from experts within your circle of influence.\u00a0<a href=\"http:\/\/ctt.ec\/BlOIo\"><img decoding=\"async\" class=\"align=none wp-image-2517 size-full\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/02\/RealLilTweetables.png\" alt=\"RealLilTweetables\" width=\"17\" height=\"15\" \/><\/a><\/p>\n<h4><strong>Harness the power of your network:<\/strong><\/h4>\n<p>Associations need to stop keeping people out, said De Cagna. \u201cIt\u2019s a member benefit\u201d &#8230; How many times have you heard that reasoning used by associations to keep educational content and resources locked behind a wall. Instead, break down that barrier, share your knowledge and expertise with a larger audience, and expand your network of supporters \u2013 and potential members.<\/p>\n<h4><strong>Test, test, test:<\/strong><\/h4>\n<p>Once you have a great idea (or a few great ideas), test them out immediately. Don\u2019t wait for layer after layer of discussion and approval. Set change into motion on a small scale. If it works, expand it to a larger group. If it doesn\u2019t work, that\u2019s OK \u2013 at least you tried. \u201cBreak things. Try stuff. Fail,\u201d said Prevette.<\/p>\n<h3><strong>Conclusion<\/strong><\/h3>\n<p>One of my favorite quotes is by Rear Admiral Grace Hopper: \u201cThe most dangerous phrase in the language is, \u2018We\u2019ve always done it that way.\u2019\u201d<\/p>\n<p>In today\u2019s fast-changing world, it\u2019s easy for associations to get stuck in the mire of the way they\u2019ve always done things. They have to seek out new solutions to new problems (and oftentimes new solutions to the same old problems), and they can\u2019t be afraid to innovate and experiment \u2013 even if it means failure. You never know when or where that next great idea will come from, so make sure to keep your ears, eyes and your mind open.<\/p>\n<p><em>Sarah Sain is a senior content strategy &amp; development manager with Naylor Association Solutions, working exclusively with society of association executive and meeting professional clients. Email her at <a href=\"mailto:ssain@naylor.com?subject=Why Associations Can't Be Afraid to Fail\">ssain@naylor.com<\/a> or follow her as <a href=\"http:\/\/www.twitter.com\/ssain7\">@ssain7<\/a> on Twitter.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Associations shouldn&#8217;t be afraid of failure, but of falling behind &#038; letting innovation pass them by because they don\u2019t have the courage to try new things.<\/p>\n","protected":false},"author":66,"featured_media":5830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,4],"tags":[378,320,286,1098,367,225,226,1099],"class_list":["post-5829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-membership","tag-associations","tag-california-society-of-association-executives","tag-calsae","tag-failure","tag-great-ideas","tag-innovation","tag-jeff-decagna","tag-sarah-privette"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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