{"id":5715,"date":"2019-01-18T09:00:41","date_gmt":"2019-01-18T09:00:41","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=5715"},"modified":"2020-01-15T17:40:50","modified_gmt":"2020-01-15T17:40:50","slug":"tech-solutions","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/tech-solutions\/","title":{"rendered":"Achieve More by Connecting the Dots for Your Association"},"content":{"rendered":"
\"Dave
Dave Bornmann, Naylor Association Solutions<\/em><\/figcaption><\/figure>\n

Have you recently stopped to think about how your association\u2019s tech solutions can complement one another to maximize your existing resources and provide a better member experience?<\/p>\n

Too often, associations think of their technology solutions from too narrow a perspective: How can my AMS more effectively manage my member data, or, how can my career center help me provide increased member value? This thinking in silos results in a series of satisfactory solutions that miss an opportunity for your association to provide a richer membership experience while enhancing your potential member value proposition.<\/p>\n

Let\u2019s start by looking at content: Thoughtful content printed in your newsletter(s), your magazine, or your directory, broadcast on your video channel, referenced in your career center, or spoken at your annual symposium attracts non-members and keeps current members engaged while positioning your association as the premier information resource in your industry. You\u2019re likely promoting your content on your website and on social media to generate interest and increase your reach.\u00a0 Your tech solutions \u2013 career center, learning management system, marketing automation platform and AMS \u2013 independently manage, track and measure it all.<\/p>\n

But can your technology more effectively amplify ALL your content??\u00a0 Set meetings with your colleagues to consider the ways your association can work across departments to share tools and merge information and schedules to amplify communications and technology outside of traditional functional groups.\u00a0 Imagine:<\/p>\n