{"id":5707,"date":"2016-04-11T15:36:18","date_gmt":"2016-04-11T19:36:18","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=5707"},"modified":"2018-03-19T20:52:44","modified_gmt":"2018-03-19T20:52:44","slug":"job-board-data","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/job-board-data\/","title":{"rendered":"The Fix: Get a Rung Up"},"content":{"rendered":"

Advice to ensure your career center is up to date.<\/em><\/p>\n

Don\u2019t let your association\u2019s career center lag behind the times. Tom Aley<\/strong>, vice president, client management and analytics, at Boxwood Career Solutions<\/a>\u2014a division of Naylor Association Services\u2014shares some current trends.<\/p>\n

What\u2019s a recent trend in association career centers?<\/strong><\/p>\n

Some associations are embracing microsites as a way to establish their career center as a destination for job searching and resources related to career management and ongoing professional development.<\/p>\n

What should associations keep in mind when developing a microsite?<\/strong><\/p>\n

This strategy has a lot of merit, but you need a plan to do it effectively. An association\u2019s brand is one of its most valuable assets. If you implement a microsite, trademark it to the association and resist the urge to create a brand that might look commercial. Also, think through SEO implications. A microsite needs a content strategy if it\u2019s going to get noticed by search engines.<\/p>\n

What\u2019s your best advice for getting the most out of career centers right now?<\/strong><\/p>\n

Ensure prominent link placement on the main navigation of your association\u2019s website. Not having visibility almost guarantees failure for an online career center, especially when you\u2019re trying to engage employers that need to access and post to the job board quickly and efficiently.<\/p>\n

If you\u2019re successful at getting that visibility, don\u2019t stop there. Push jobs to other relevant parts of your website. Members and other site visitors will see this as content, and it\u2019s the best way to capture passive job seekers and only increases ROI for employers, ensuring they\u2019ll continue to return and post.<\/p>\n

Lastly, but just as important, don\u2019t leave your job board data unattended. On average, over half of clients\u2019 new registrations are for nonmembers. Use that data to sell memberships and other programs. Career center data is often an untapped and overlooked data source.<\/p>\n

This article originally appeared in Associations Now. Reprinted with permission. Copyright ASAE: The Center for Association Leadership (March\/April 2016), Washington, DC.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Don\u2019t let your association\u2019s career center lag behind the times. Tom Aley, vice president, client management and analytics, at Boxwood Career Solutions\u2014a division of Naylor Association Services\u2014shares some current trends. This article originally appeared in Associations Now<\/i>. <\/p>\n","protected":false},"author":26,"featured_media":5577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[467,784,1063,1064],"class_list":["post-5707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-association-careers","tag-career-center","tag-job-board","tag-job-data"],"acf":[],"yoast_head":"\nThe Fix: Get a Rung Up - Association Adviser<\/title>\n<meta name=\"description\" content=\"Don\u2019t let your association\u2019s career center lag behind the times. 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