{"id":5599,"date":"2016-03-21T09:00:18","date_gmt":"2016-03-21T13:00:18","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=5599"},"modified":"2018-02-20T22:38:18","modified_gmt":"2018-02-20T22:38:18","slug":"taking-member-magazine-good-great","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/taking-member-magazine-good-great\/","title":{"rendered":"Taking Your Member Magazine From Good to Great: Part 1"},"content":{"rendered":"

A 3-part series to uncover your member magazine’s greatness and peak its potential.<\/em><\/p>\n

\"Heather
Heather Williams, Naylor Association Solutions<\/em><\/figcaption><\/figure>\n

Part 1: Introduction & Content Strategy<\/h3>\n

An association magazine should be the most highly valued tool in an association\u2019s communications toolbox. When done well, it\u2019s an invaluable member benefit, provides a solid source of non-dues revenue, and is the perfect vehicle to solidify your organization\u2019s leading voice in the industry.<\/p>\n

The sheer complexity of producing a member magazine, however, can prevent us from seeing its flaws and recognizing where it falls short in the long run. More often than not, we become satisfied with the ability to produce something \u2013\u00a0anything <\/em>\u2013 and get it out the door. It can become all too easy to exist and operate in this state of autopilot.<\/p>\n

\"Magazine<\/p>\n

And like most things left on autopilot, a member magazine can end up falling short. Without it being scrutinized and questioned from time to time, we wake up one day realizing it\u2019s not serving the organization as it once did in the past. Competitors are leaving us in the dust, and we\u2019re missing opportunities to connect and serve members. What we\u2019re producing seems like more of an obligatory burden vs. a can\u2019t-live-without-it communications vehicle.<\/p>\n

When approached with some thought and a solid plan for improvement, making your member magazine better doesn\u2019t have to be such a daunting task.<\/p>\n

To help you take your magazine from good to great, we\u2019re presenting a three-part series that will cover your magazine\u2019s content strategy, marketing and promotion, and business and best practices.<\/p>\n

As you read through the series this week, it\u2019s our hope that you\u2019ll dig deep. Go ahead. Write down what you could be doing better, recognize the things you\u2019re already doing really well, and come up with your personalized plan to go from good to great. By analyzing where you stand, then uncovering where you want to go, you\u2019ll be able to create your game plan to get your magazine to the next level.<\/p>\n

 <\/p>\n

\u00a0<\/strong>Are you treating your magazine like a\u00a0magazine<\/em>?<\/strong><\/h4>\n