{"id":5296,"date":"2016-01-12T10:53:49","date_gmt":"2016-01-12T15:53:49","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=5296"},"modified":"2016-01-12T10:53:49","modified_gmt":"2016-01-12T15:53:49","slug":"emotion-into-content","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/emotion-into-content\/","title":{"rendered":"Eight Actions You Can Take to Implement Emotion into Content"},"content":{"rendered":"
\"Caroline
Caroline Dumas, Naylor Association Solutions<\/em><\/figcaption><\/figure>\n

It\u2019s the start of the New Year and you\u2019re in the \u2018new year, new you,\u2019 mind frame with a year of ambitious new eating habits and daily visits to the gym ahead. We focus on a new you at this time of year, but what about focusing on new content? According to AdWeek<\/a><\/em>, your readers are engaged with your content based on eight levels of emotion. Transform your content and connect with your readers on a new level by implementing these eight content tips:<\/p>\n

 <\/p>\n

\"Tweetables\"<\/p>\n

 <\/p>\n

 <\/p>\n

Be in the know for your members; inspire and humor them.\u00a0\"RealLilTweetables\"<\/a><\/p>\n

Make it easy for members to find the information they need ASAP.\u00a0\"RealLilTweetables\"<\/a><\/p>\n

Use relevant hashtags and categorize posts consistently and logically.\u00a0\"RealLilTweetables\"<\/a><\/p>\n

No one wants to be part of an organization that keeps members in the dark.\u00a0\"RealLilTweetables\"<\/a><\/p><\/blockquote>\n

\"Inspire1. Inspire Members<\/strong>
\nNothing encourages your audience to share content like an inspirational post. Post content that engages your members or motivates them to share the post with family or friends. Posting inspirational content will not only increase readership and circulation, but could translate into meaningful action by inspiring your audience to get involved.<\/p>\n

2. Be in the Know for Your Members<\/strong>
\nIndustry trends change constantly, and sometimes keeping up with the latest trends in your profession is difficult and falls low on the priority list. Be in the know for your members. Post a monthly infographic about upcoming trends in your industry, highlight the important information and incorporate tips your members need to know for the upcoming season.<\/p>\n

3. Make Content Easy to Find<\/strong>
\nSometimes, you want to visit a website or blog to find a single piece of \u201cmust have\u201d information and continue on with your busy day. Make sure you make posts easy to find by using relevant hashtags and categorizing posts properly. Your association may already be doing this, but there’s always room for improvement.<\/p>\n

The Florida Society of Association Executives goes beyond making content easy to find by providing quick links section on their front page<\/a> for visitors to quickly access popular information, including a quick link to membership renewal.<\/p>\n

\"Florida<\/p>\n

4. Make Members Comfortable<\/strong>
\nEnsure that you’re making your association members feel comfortable by giving them frequent association updates. No one wants to be part of an association that keeps members in the dark.<\/p>\n

5. Connect on a Deeper Level<\/strong>
\nWith today’s technology, connecting with your members has never been easier. Connect with your members on a new level with the new year. For example, YouTubers and bloggers frequently host giveaways to connect with their community in a personal way. It’s a simple task that makes the largest impact. Try posting member highlights monthly, or post bios of association employees, allowing members to connect with the association on a deeper level.<\/p>\n

Check out the Texas Society of Association Executives for an example. You\u2019ll find a section of their website<\/a> dedicated to staff bios. You\u2019ll even find a member spotlight on their front page to recognize their hardworking members. It\u2019s the perfect way to connect with members on a deeper level.<\/p>\n

\"Texas<\/p>\n

\"Dancing
An example of an animated GIF from Giphy.com<\/em>.<\/figcaption><\/figure>\n

6. Amuse Your Audience<\/strong>
\nRather than posting content to inform your members, post content that brightens your members\u2019 day. Post lighthearted content that makes your members chuckle, or inspires them to share humorous content with others. A funny association-related GIF is a good option. Use Giphy<\/a>, a free, user-friendly GIF creator website, and let your creativity run wild.<\/p>\n

7. Entertain<\/strong>
\nReading informative content is nice, but your members may not always have time to read a two-page article, or maybe they don\u2019t feel like reading at all. Mix up the content you\u2019re posting. Incorporate GIFs, polls, quizzes, and infographics into your content schedule. Keep the content the same, but change up the delivery method.<\/p>\n

8. Update Socially<\/strong>
\nMake your association\u2019s content an all-inclusive social media platform that incorporates general association news, association specific news, and tidbits of national news on a weekly basis that updates your readers. If you aren\u2019t implementing this already, including a live feed of your social media platforms on your website will allow your members to get updated in one stop.<\/p>\n

Conclusion<\/strong><\/p>\n

With a new year comes new ambitions and a newfound dedication for accomplishment. Channel your rejuvenated ambition into the content you plan to bring your viewers, and transform the way your readers connect.<\/p>\n

Caroline Dumas<\/a> is a senior at Georgia College and State University studying marketing. She is completing an internship with Naylor\u2019s marketing department.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

We focus on a new you at this time of year, but what about focusing on new content? Your readers are engaged with your content based on eight levels of emotion. Transform your content and connect with your readers on a new level by implementing these eight content tips.<\/p>\n","protected":false},"author":81,"featured_media":5299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,12],"tags":[939,546,54,35,940,158,82],"class_list":["post-5296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-marketing-communications","tag-adweek","tag-association-communication","tag-communication","tag-content-marketing","tag-fsae","tag-member-communication","tag-tsae"],"acf":[],"yoast_head":"\nEight Actions You Can Take to Implement Emotion into Content - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/emotion-into-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eight Actions You Can Take to Implement Emotion into Content - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"We focus on a new you at this time of year, but what about focusing on new content? 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