{"id":5101,"date":"2015-11-13T13:31:44","date_gmt":"2015-11-13T18:31:44","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=5101"},"modified":"2015-11-13T13:31:44","modified_gmt":"2015-11-13T18:31:44","slug":"technology-limiting-ability-to-customize-communications","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/technology-limiting-ability-to-customize-communications\/","title":{"rendered":"Technology Still Limiting Associations\u2019 Ability to Customize Communications"},"content":{"rendered":"

It\u2019s no secret associations are making best efforts to customize their communications to appeal to different member subgroups. But research shows that technology limitations \u2014 not lack of marketing savvy \u2014 often get in the way. According to our annual association communication benchmarking study<\/a>, more than one-third of respondents (33.7 percent) said \u201ctechnology solutions we have in place make it difficult to customize communications\u201d <\/strong>for members. This challenge eclipsed even \u201cstaffing shortages\u201d (30.8 percent) as a key barrier to better customization.<\/p>\n

\"AA<\/a><\/p>\n

Drilling down further into the data, we find that mid-career association professionals are the cohort most likely to lament their organizations\u2019 technology limitations. For instance, nearly two in five respondents in their 30s and 40s cited inadequate tech, compared to just 30 percent of 50-something respondents, 29 percent of 60-something respondents, and 27 percent of 20-somethings.<\/p>\n

\"AA<\/a><\/p>\n

\u201cWe have the technology, but the data organization needs improvement,\u201d noted one mid-career respondent to our annual study. \u201cWe struggle to come up with ideas of what each member segment may want, and staff time available is always an issue in all areas of the organization,\u201d said another respondent.<\/p>\n

Margaret Rahayem<\/strong>, senior director of strategic initiatives and communications\u00a0for the Midwest Business Group on Health<\/a> (MBGH), said online forums and community groups are helping MBGH get around the member customization challenge. See Hank Berkowitz\u2019s column<\/a><\/u> in today\u2019s issue for more membership insights from Rahayem and other association leaders.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s no secret associations are making best efforts to customize their communications to appeal to different member subgroups. But research shows that technology limitations \u2014 not lack of marketing savvy \u2014 often get in the way.<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[495,665,894,895,896,57],"class_list":["post-5101","post","type-post","status-publish","format-standard","hentry","category-did-you-know","tag-association-communications","tag-association-technology","tag-margaret-rahayem","tag-mbgh","tag-midwest-business-group-on-health","tag-technology-2"],"acf":[],"yoast_head":"\nTechnology Still Limiting Associations\u2019 Ability to Customize Communications - Association Adviser<\/title>\n<meta name=\"description\" content=\"Research shows that technology limitations \u2014 not lack of marketing savvy \u2014 often get in the way of association communications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/technology-limiting-ability-to-customize-communications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technology Still Limiting Associations\u2019 Ability to Customize Communications - 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