{"id":4991,"date":"2015-10-15T13:22:10","date_gmt":"2015-10-15T17:22:10","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=4991"},"modified":"2015-10-15T13:22:10","modified_gmt":"2015-10-15T17:22:10","slug":"communication-integration","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/communication-integration\/","title":{"rendered":"Communication Integration More Easily Said Than Done"},"content":{"rendered":"

As we discussed last month<\/a>, our annual benchmarking research study<\/a><\/em> found that associations with integrated member communication strategies are significantly outperforming other associations by a wide variety of measures. However, developing an integrated communications strategy appears to be more easily said than done.<\/p>\n

Early results of our unscientific reader poll this month show that only one in seven readers (14 percent) feel their organization has a highly integrated communication strategy. That said, more than half of respondents (57 percent) feel they have at least a \u201csomewhat integrated\u201d strategy, and another three in ten (29 percent) plan to start the process soon.<\/p>\n

\"AA<\/p>\n

Again, our definition of \u201ccommunications integration\u201d has three key components:<\/p>\n

    \n
  1. Each communication vehicle has a well-defined frequency\/message\/audience\/purpose.<\/li>\n
  2. Content is cross-purposed and cross-promoted as appropriate.<\/li>\n
  3. Advertisers have the ability to coordinate their buys across all channels.<\/li>\n<\/ol>\n

    Tell us<\/em><\/a> the definition your organization uses.<\/em><\/p>\n

    \u201cThe best usage of social media for us is through Facebook,\u201d explained Nicole Malcolm, director of operations for the American Holistic Nurses Association<\/a> and a benchmarking survey participant. Many of AHNA\u2019s members are in the 40 to 55 age range, and Malcolm said they seem to be most comfortable with Facebook-style connectivity.\u00a0\u201cOur second-highest usage of social media is through LinkedIn, with many of our nursing professionals promoting themselves [there]. AHNA is looking to increase our social media presence through videos on YouTube, and by creating an online blog that is directly connected through the AHNA website,\u201d Malcom said.<\/p>\n

    See today\u2019s Corner Office<\/a> profile as Kurt Nagle<\/strong>, CEO of the American Association of Port Authorities<\/a>, explains how his organization integrates its traditional and social media channels so it can reach both its on-the-go members and increasingly mobile legislators on Capitol Hill.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Early results of our unscientific reader poll this month show that only one in seven readers feel their organization has a highly integrated communication strategy. Where does your association stand on integration activity?<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152,63],"tags":[875,876,598,498,36,870,158,877,23],"class_list":["post-4991","post","type-post","status-publish","format-standard","hentry","category-polls","category-did-you-know","tag-ahna","tag-american-holistic-nurses-association","tag-communication-integration","tag-communication-strategy","tag-integrated-communications","tag-kurt-nagle","tag-member-communication","tag-nicole-malcolm","tag-social-media"],"acf":[],"yoast_head":"\nCommunication Integration More Easily Said Than Done - Association Adviser<\/title>\n<meta name=\"description\" content=\"Early results of our unscientific reader poll this month show that only one in seven readers feel their organization has a highly integrated communication strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/communication-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication Integration More Easily Said Than Done - 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