{"id":4761,"date":"2015-08-18T11:58:26","date_gmt":"2015-08-18T15:58:26","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=4761"},"modified":"2018-03-27T20:10:22","modified_gmt":"2018-03-27T20:10:22","slug":"booth-visitors-need-time","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/booth-visitors-need-time\/","title":{"rendered":"Booth Visitors Need Time to Unpack Before You Follow Up"},"content":{"rendered":"<p>We may live in a 24\/7 instant-gratification world, but when it comes to following up with show attendees who visit your booth, don\u2019t jump the gun. Sure, much has been said about exhibitors dropping the ball and forgetting to follow up with booth visitors, but being too aggressive can hurt you just as much as not following up at all.<\/p>\n<p>As early results from our unscientific reader poll show, nearly two thirds (63 percent) of association show attendees want to be contacted within one or two weeks of the show, but only 9 percent said they want to be contacted right away. Another nine percent said it\u2019s okay to wait a month before following up, but more importantly, nearly 18 percent said \u201cDon\u2019t call me, I\u2019ll call you.\u201d<br \/>\n<strong><em><br \/>\n<\/em><\/strong><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-4792\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/08\/AA-August-2015-HowSoonAfter-1024x894.jpg\" alt=\"How soon after an event do you prefer to be contacted by exhibitors?\" width=\"580\" height=\"506\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/08\/AA-August-2015-HowSoonAfter-1024x894.jpg 1024w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/08\/AA-August-2015-HowSoonAfter-300x262.jpg 300w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/08\/AA-August-2015-HowSoonAfter-768x671.jpg 768w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/08\/AA-August-2015-HowSoonAfter.jpg 2048w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>As John Graham, CEO of the American Society of Association Executives (ASAE), explains in our\u00a0<u><a href=\"https:\/\/www.naylor.com\/associationadviser\/john-graham-2015\/\" target=\"_blank\" rel=\"noopener\">Corner Office<\/a><\/u> profile story, the advent of mobile allows interested individual to seek the information they want directly from the organization. It doesn\u2019t need to be pushed out. Graham explains, \u201cThe organization needs to be nimble and flexible enough to make it easy for the individual to seek content from them in a very efficient way.\u201d<\/p>\n<p>When you do follow up, borrow a page from Tim Mason, chief marketing officer of the IT security association ISACA, and use the \u201cSNIFF, SIP and GULP\u201d approach \u2014 don\u2019t drown them all at once with a deluge of white papers, webinars, brochures and sales pitches. Parse it out gradually. More insights from Mason can be found in <a href=\"https:\/\/www.naylor.com\/associationadviser\/keys-to-being-a-better-leader\/\">Hank Berkowitz\u2019s column<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We may live in a 24\/7 instant-gratification world, but when it comes to following up with show attendees who visit your booth, don\u2019t jump the gun. Sure, much has been said about exhibitors dropping the ball and forgetting to follow up with prospects, but being too aggressive can hurt you just as much as not following up at all.<\/p>\n","protected":false},"author":26,"featured_media":4792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,31],"tags":[532,58,824,60,52],"class_list":["post-4761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-did-you-know","category-features","tag-association-events","tag-attendees","tag-booth-visitors","tag-exhibitors","tag-trade-shows"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Booth Visitors Need Time to Unpack Before You Follow Up - Association Adviser<\/title>\n<meta name=\"description\" content=\"We may live in a 24\/7 instant-gratification world, but when it comes to following up with show attendees who visit your booth, don\u2019t jump the gun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/booth-visitors-need-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Booth Visitors Need Time to Unpack Before You Follow Up - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"We may live in a 24\/7 instant-gratification world, but when it comes to following up with show attendees who visit your booth, don\u2019t jump the gun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/booth-visitors-need-time\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-18T15:58:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-27T20:10:22+00:00\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/08\/AA-August-2015-HowSoonAfter.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/booth-visitors-need-time\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/booth-visitors-need-time\\\/\"},\"author\":{\"name\":\"Association Adviser staff\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"headline\":\"Booth Visitors Need Time to Unpack Before You Follow Up\",\"datePublished\":\"2015-08-18T15:58:26+00:00\",\"dateModified\":\"2018-03-27T20:10:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/booth-visitors-need-time\\\/\"},\"wordCount\":272,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/booth-visitors-need-time\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2015\\\/08\\\/AA-August-2015-HowSoonAfter.jpg\",\"keywords\":[\"association events\",\"attendees\",\"booth visitors\",\"exhibitors\",\"trade shows\"],\"articleSection\":[\"Did You Know?\",\"Features\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/booth-visitors-need-time\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/booth-visitors-need-time\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/booth-visitors-need-time\\\/\",\"name\":\"Booth Visitors Need Time to Unpack Before You Follow Up - 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