{"id":4644,"date":"2015-07-20T11:00:19","date_gmt":"2015-07-20T15:00:19","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=4644"},"modified":"2015-07-20T11:00:19","modified_gmt":"2015-07-20T15:00:19","slug":"daniel-obst","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/daniel-obst\/","title":{"rendered":"Shifting the Balance of Global Brain Power"},"content":{"rendered":"
\"Daniel
Daniel Obst, Institute of International Education<\/em><\/figcaption><\/figure>\n

Our Corner Office spotlight shines on Daniel Obst<\/strong>, deputy vice president, international partnerships at the Institute of International Education<\/a>. IIE is among the world\u2019s largest international education and training organizations. IIE also has a membership program representing more than 8,000 professionals at more than 1,400 higher education institutions globally.<\/p>\n

\"Tweetables\"<\/p>\n

 <\/p>\n

 <\/p>\n

For personal and professional development, there\u2019s nothing more valuable than international experience.\u00a0\"RealLilTweetables\"<\/a><\/p>\n

Studying abroad forces you out of your comfort zone, makes you think differently and really helps you get to know yourself.\u00a0\"RealLilTweetables\"<\/a><\/p>\n

There are many more foreign students at U.S. universities than there are Americans studying abroad. We need to correct that imbalance.\u00a0\"RealLilTweetables\"<\/a><\/p>\n

American students are at a huge disadvantage. Today\u2019s employers want a global-ready workforce.\u00a0\"RealLilTweetables\"<\/a><\/p>\n

You can\u2019t be successful if you\u2019re afraid of failure.\u00a0\"RealLilTweetables\"<\/a><\/p><\/blockquote>\n

We recently caught up with frequent world traveler, Daniel Obst, just after his return from eye-opening trips to Iran and Israel. Obst provides strategic leadership and oversight for the activities of IIE\u2019s network of 1,400 member institutions, including IIE\u2019s publications and higher education services, its Center for International Partnerships in Higher Education, and strategic communications. He is also the editor of IIENetworker<\/strong><\/em>, IIE\u2019s international education magazine, and executive editor of IIE\u2019s Global Education Research Reports<\/em> series.<\/p>\n

Association Adviser:<\/strong> Daniel, what surprised you the most about Iran?<\/strong><\/p>\n

Daniel Obst:<\/strong> The Iranians really want to collaborate with American universities. Despite the history of U.S. sanctions, the mood is pretty optimistic. R&D [research and development] and university research is thriving. Everyone learns to speak English. Until the late 1970s, Iran was the leading sender of students to the U.S. They have a great understanding of our culture. Now China is the leading sender, but Iran is back in the top 10.<\/p>\n

AA: Tell us a little about IIE.<\/strong><\/p>\n

DO:<\/strong> First of all, we\u2019re not a trade association per se. We\u2019re an international non-governmental organization (NGO) founded in 1919. Nearly 10,000 professionals from 1,400 higher education institutions belong. Our mission is to advance international education and access to that education. We accomplish this by managing scholarships, training, exchange and leadership programs, by conducting research and facilitating policy dialogue on global higher education and by protecting scholarship around the world.<\/p>\n

AA: Is there such a thing as a \u201ctypical\u201d IIE member?<\/strong><\/p>\n

DO:<\/strong> We serve \u201cstudy abroad\u201d directors, international student advisers, admissions directors, university presidents and other professionals who are active participants in international education exchange.<\/p>\n

AA: We assume you have a background in higher education.<\/strong><\/p>\n

DO:<\/strong> I don\u2019t. But, I have always been interested in international issues. I have a bachelor\u2019s degree in international relations and a master\u2019s in European studies. I came to New York City at the tail end of the dot-com bubble. My timing wasn\u2019t great, but I worked for a startup that was building international online communities. I knew I really enjoyed that type of work. After the dot-com bubble burst, I came to IIE to help the organization build out its online forums and discussion groups.<\/p>\n

AA: That must have been a fairly smooth transition.<\/strong><\/p>\n

DO:<\/strong> Actually, it wasn\u2019t. Even though we have a lot of young people here at IIE, a not-for-profit organization is different from a dot-com. In terms of building online communities, it\u2019s an awful lot of work that requires continuous curation [of the content]. That\u2019s very hard to do with a small staff.<\/p>\n

AA: So, how do you build communities?<\/strong><\/p>\n

DO:<\/strong> It\u2019s a very different model. We mostly use webinars and national conference calls to discuss important issues with our members. Our webinars are free and not for NDR [non-dues-revenue] purposes. The focus is on hands-on best practices. We do one to two broad-topic webinars per month and dozens more on smaller niche topics. Typically we\u2019ll have 50 to 100 institutions on the call, with multiple people from each institution tuning in, often from a conference room.<\/p>\n

Our national conference calls are facilitated by an operator. They\u2019re typically 20-minute presentations with lots of time left over for Q&A. The focus is on policy issues such as \u201cCooperating with Iran\u201d or \u201cRules and Regulations for Cooperating with Cuba.\u201d I know conference calls seem old fashioned, but they\u2019re very effective for us.<\/p>\n

AA: Can we go back to non-dues-revenue for a second?<\/strong><\/p>\n

\"IIENetworker\"<\/a>DO:<\/strong> Sure. Since our webinars are free, we sell advertising in our magazine (IIENetworker<\/a><\/em>) and three of our directories (IIENetwork Handbook for International Educators<\/a>, <\/em>Funding for U.S. Study<\/a> and Intensive English U.S.A.<\/a> and half a dozen of our newsletters, which our partners at Naylor Association Solutions sell for us. Also, sponsorship has become increasingly important. With Naylor\u2019s help we\u2019re expanding sponsorships for our conferences \u2014 our annual Best Practices Conference in March<\/a>, and two new conferences, Summit on Generation Study Abroad<\/a> (October 1-2, 2015) and our 18th Annual Colloquium on International Engineering Education<\/a>, later this year.<\/p>\n

AA: Are there other NDR sources?<\/strong><\/p>\n

DO:<\/strong> Yes. Another NDR driver that\u2019s fairly unique to our organization is sponsorship of the \u201cGeneration Study Abroad Initiative.\u201d A country that is interested in attracting American students to study at its universities will sponsor scholarships. For instance, the government of Ireland gave us $100K so 70 students can study there.<\/p>\n

Also, with our Center for International Partnerships in Higher Education<\/a>, we have an international academic partnership program. Universities pay us a fee ranging from $9,000 to $14,000 for six to nine months of consulting-like strategy advice. Typically six to eight universities will be grouped together for a guided strategic planning process to to expand exchanges or develop institutional linkages in countries such as China, Norway, Myanmar, Cuba and more.<\/p>\n

AA: How does that work?<\/strong><\/p>\n

To establish a scholarship or grant program, IIE works closely with the sponsor to develop guidelines, regulations, and procedures based upon international best practices. IIE designs application materials to capture relevant information from candidates as efficiently as possible. IIE also designs skill development programs to help students reach eligibility requirements.<\/p>\n

AA: Tell us more about the \u201cGeneration Study Abroad\u201d initiative and how you\u2019re getting the word out.<\/strong><\/p>\n

DO:<\/strong> Not many people are aware, but there\u2019s a huge \u201cstudent exchange imbalance.\u201d There are so many more foreign students who want to study here in the U.S. than there are American students who want to study overseas. Less than 10 percent of U.S. college students are studying abroad. American students are putting themselves at a huge disadvantage as today\u2019s employers are increasingly looking for a global-ready workforce. One of our big goals is to double the numbers of American students studying abroad by 2020. We\u2019re shooting for 600,000 students from less than 300,000 today. By comparison, there are nearly one million international students studying here in the U.S right know, especially in science and engineering.<\/p>\n

Do we roll out a big marketing initiative? Yes and no. On the one hand, we are working to change perceptions around study abroad and will engage thousands of students in the campaign. On the other hand, this is where membership,is really key. We built a coalition of higher education partners who want to expand and invest in study abroad.<\/p>\n

AA: We understand you\u2019re also introducing a new conference about this topic.<\/strong><\/p>\n

DO:<\/strong> That\u2019s right. Our inaugural IIE Summit on Generation Study Abroad<\/a> will be held in Washington, D.C., October 1-2, 2015. It\u2019s a way to engage our partners in IIE\u2019s five-year initiative to mobilize resources and commitments with the goal of doubling the number of U.S. students studying abroad by the end of this decade.<\/p>\n

\"IIE<\/a><\/p>\n

AA: What are your biggest membership challenges?<\/strong><\/p>\n

DO:<\/strong> While we have very successful membership retention and acquisition rates, attracting international members is challenging. With so many languages and cultures, it\u2019s very hard to do generic, one-size-fits-all marketing. You really have to customize it to each country\u2019s native language and customs.<\/p>\n

AA: IIE seems to be big on innovation.<\/strong><\/p>\n

DO:<\/strong> That\u2019s right. Even though we\u2019re one of the largest not-for-profits organizations in America\u2019s biggest city, we tend to be very nimble. I guess we get some of that from my dot-com days. We start small, and see where there are opportunities and unmet needs we can fill \u2014 for instance, a pilot program for establishing an exchange program with India. If we get some traction with a small initiative, then we gradually build it out. The only way to have success is not to be afraid of failure.<\/p>\n

I wouldn\u2019t say we have a formal process for innovation, per se, but we do have a sizeable research team and we focus a lot on what the strategic goals of the U.S. government are. What are the government\u2019s counties of interest? We focus on policy and opening new markets. We\u2019re trailblazing in Iran and Cuba, for instance.<\/p>\n

AA: How would you describe your leadership style and organizational culture?<\/strong><\/p>\n

DO:<\/strong> Every single person here is empowered to suggest ideas have them taken seriously. Again, that comes from my dot-com experience. Our workforce is fairly young and that kind of work environment is very important to millennials. Half of our staff has been here two years or less \u2014 they haven\u2019t been beaten down by bureaucracy.<\/p>\n

AA: What are some other keys to connecting with younger members of the workforce?<\/strong><\/p>\n

DO:<\/strong> Millennials care a lot about mission and values. In terms of connecting with them, so much more is happening through Facebook, not email. We have about 120,000 likes on Facebook. We\u2019re also having a lot of success communicating by Instagram because we\u2019re so visual. We recently started a Twitter channel and have about 15,000 followers (mostly B2B [business to business]). Facebook is very effective for international. Instagram seems best for U.S outreach.<\/p>\n

\"IIE
IIE has found that communicating with students through Facebook is very effective for their international community. Instagram seems to resonate best for their U.S outreach. Photo courtesy of IIE.org.<\/em><\/figcaption><\/figure>\n

AA: Any other career advice for association staffers and other not-for-profit professionals?<\/strong><\/p>\n

DO:<\/strong> There\u2019s nothing more valuable on a professional and personal level than getting international experience. When you\u2019re overseas, you must think in a completely different way. You have to get out of your comfort zone and adapt to a different culture. You really have to push yourself and really get to know yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"

Our Corner Office spotlight shines on Daniel Obst, deputy vice president, international partnerships at the Institute of International Education. IIE is among the world\u2019s largest international education and training organizations. IIE also has a membership program representing more than 8,000 professionals at more than 1,400 higher education institutions globally.     For personal and professional […]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,87],"tags":[798,799,800,186,801,270,27,802],"class_list":["post-4644","post","type-post","status-publish","format-standard","hentry","category-leaders-table","category-association-leadership","tag-daniel-obst","tag-iie","tag-iienetworker","tag-institute-of-international-education","tag-membership-retention","tag-ndr","tag-non-dues-revenue","tag-study-abroad"],"acf":[],"yoast_head":"\nShifting the Balance of Global Brain Power - Association Adviser<\/title>\n<meta name=\"description\" content=\"Our Corner Office spotlight shines on Daniel Obst, deputy vice president, international partnerships at the Institute of International Education.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/daniel-obst\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shifting the Balance of Global Brain Power - 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