{"id":459,"date":"2012-11-05T09:33:50","date_gmt":"2012-11-05T09:33:50","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/index.php\/2012\/11\/05\/newsletter23994_459\/"},"modified":"2012-11-05T09:33:50","modified_gmt":"2012-11-05T09:33:50","slug":"newsletter23994_459","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/newsletter23994_459\/","title":{"rendered":"From the Corner Office: Jim Singerling, Club Managers Association of America"},"content":{"rendered":"
By Jill Andreu<\/span><\/em><\/div>\n
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\n\t\"\"This month’s Corner Office profile falls on James B. Singerling, CEO of <\/span>The Club Managers Association of America (CMAA)<\/span><\/a> based in Alexandria, Virginia. CMAA is the professional association for managers of membership clubs with close to 7,000 members. <\/p>\n

\t\tASSOCIATION ADVISER:<\/strong> What are the biggest challenges you're facing with respect to membership retention and CMAA’s value proposition?<\/em><\/span> <\/span><\/div>\n

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JIM SINGERLING:<\/strong> <\/span>It's a challenge to be proactive and have your finger on the pulse of what is going to affect your specific membership. There’s a continuous need to go out and actually show verifiable, quantifiable results so members can justify placing their confidence in you and their resources at your disposal.<\/span> <\/p>\n

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Reacting and explaining after the fact why you’re so valuable [as an association] just isn't effective anymore. You have to go to into an initiative with the confidence of your constituency behind you. Trying to go forward without that base of support is a very difficult thing to do.<\/span><\/p>\n

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