{"id":4474,"date":"2015-06-12T17:23:33","date_gmt":"2015-06-12T17:23:33","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=4474"},"modified":"2019-02-05T21:11:22","modified_gmt":"2019-02-05T21:11:22","slug":"why-are-hashtags-important","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/why-are-hashtags-important\/","title":{"rendered":"Why Are #Hashtags So Darn Important?"},"content":{"rendered":"<p>You\u2019ve all seen the ubiquitous # (hashtag) sign in front of social media posts, but do you really know what that symbol does\u2014or could do for you? In case you\u2019re reluctant to raise your hand in front of friends, co-workers or conference attendees, here\u2019s a quick primer about the hashtag.<\/p>\n<h2><strong>What is a Hashtag?<\/strong><\/h2>\n<p>A hashtag is a label used on social media sites that makes it easier to find posts or information with a theme or contains specific content. It is created by including the symbol \u201c#\u201d in front of a word or words without spaces.<\/p>\n<div class=\"box note\"><div class=\"box-inner-block\"><i class=\"tieicon-boxicon\"><\/i>\n\t\t\t<\/p>\n<ul>\n<li>A hashtag is a label used on social media sites that makes it easier to find information with a theme or specific content.\u00a0<a href=\"http:\/\/ctt.ec\/xiVKz\"><img decoding=\"async\" class=\"align:none wp-image-2517 size-full\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/02\/RealLilTweetables.png\" alt=\"RealLilTweetables\" width=\"17\" height=\"15\" \/><\/a><\/li>\n<li>Hashtags encourage social media users to explore content\u00a0that catches their eye.\u00a0<a href=\"http:\/\/ctt.ec\/4pr9Q\"><img decoding=\"async\" class=\"align:none wp-image-2517 size-full\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/02\/RealLilTweetables.png\" alt=\"RealLilTweetables\" width=\"17\" height=\"15\" \/><\/a><\/li>\n<li>Associations can use hashtags to reach their target audience and to help members filter information.\u00a0<a href=\"http:\/\/ctt.ec\/65pW9\"><img decoding=\"async\" class=\"align:none wp-image-2517 size-full\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/02\/RealLilTweetables.png\" alt=\"RealLilTweetables\" width=\"17\" height=\"15\" \/><\/a><\/li>\n<\/ul>\n<p>\n\t\t\t<\/div><\/div>\n<h2><strong>Do Hashtags Serve a Purpose?<\/strong><\/h2>\n<p>Of course they do! In today\u2019s world of social media, users can quickly get bogged down by information overload. Using hashtags makes it easy to cut through digital clutter focus only on the information we really want. Hashtags are typically used on social media sites such as Twitter, Instagram, YouTube, Google+ and Pinterest.<\/p>\n<figure id=\"attachment_4488\" aria-describedby=\"caption-attachment-4488\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.johnhartstudios.com\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4488\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Hashtag-Comic.jpg\" alt=\"Hashtag Comic\" width=\"550\" height=\"172\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Hashtag-Comic.jpg 850w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Hashtag-Comic-300x94.jpg 300w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Hashtag-Comic-768x240.jpg 768w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><figcaption id=\"caption-attachment-4488\" class=\"wp-caption-text\"><em>Copyright John L. Hart, FLP<\/em><\/figcaption><\/figure>\n<h2><strong>Four Reasons to Use Hashtags:<\/strong><\/h2>\n<ol>\n<li>Hashtags simplify the process\u2013Searching a hashtag pulls results for each post using that hashtag. Using a hashtag helps you reach your target audience, and likewise makes it easier for others to find your information.<\/li>\n<li>They compel an action\u2013When a user sees a post that is of interest, they will likely spend time looking through content brought up by the hashtag.<\/li>\n<li>Hashtags evolve\u2013Hashtags are being used by more and more platforms, impacting the amount of information put directly in front of social media users.<\/li>\n<li>They reward the distinctive\u2013Hashtags make finding information easier for social media users. A unique hashtag makes your message stand out to the users who find the hashtag valuable.<\/li>\n<\/ol>\n<h2><strong>What Makes a Good Hashtag?<\/strong><\/h2>\n<p>An industry-related hashtag will help you reach your target audience and connect you with your industry. Hashtags can be used to identify your products, services or communications.<\/p>\n<p>Hashtags can be generalized or very specific. The best practice is to experiment and be consistent with your social media usage. The more you use a specific hashtag, the greater your chances are to grow an audience. If a certain hashtag isn\u2019t working (i.e., it\u2019s not catching on and your customers aren\u2019t receptive to it), change it. But, be patient and give your hashtag time to catch on. Don\u2019t change your hashtag every week. Consistency is key.<\/p>\n<p>When creating a social media post, do not overuse hashtags. Posts should be concise, and using too many hashtags can make your message seem cluttered and unprofessional. Including one to three hashtags per post is sufficient.<\/p>\n<p>Important: Don\u2019t forget to check your analytics. It\u2019s crucial to know what\u2019s working\u2014or hurting\u2014your social media campaign. You don\u2019t want to continue using a hashtag that no one is following.<\/p>\n<h2><strong>How Do I Identify Industry Hashtags?<\/strong><\/h2>\n<p>Start by searching Twitter. Check replies to your association\u2019s tweets and the accounts of other leading industry organizations to learn what hashtags they are using. You can also search common industry terms. Compare hashtags by using Topsy (topsy.com\/analytics). This site keeps you up to date with what\u2019s trending and what people are following.<\/p>\n<h2><strong>Are Hashtags Effective?<\/strong><\/h2>\n<p>Yes! Using hashtags puts pertinent information at your fingertips, allowing you to spend less time searching for information.. Spend just a few minutes researching popular hashtags and you\u2019re sure to find what works for you. Here are some examples of when including a hashtag can be effective:<\/p>\n<ul>\n<li>Digital publication announcements<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Communications-Tweet1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-4492 size-medium\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Communications-Tweet1-300x196.jpg\" alt=\"Communications Tweet\" width=\"300\" height=\"196\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Communications-Tweet1-300x196.jpg 300w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Communications-Tweet1.jpg 742w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<ul>\n<li>Media kits and special offers<\/li>\n<li>Tradeshow\/event information and images<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Trade-Show-Tweet1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4491 size-medium\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Trade-Show-Tweet1-300x199.jpg\" alt=\"Trade Show Tweet\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Trade-Show-Tweet1-300x199.jpg 300w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Trade-Show-Tweet1.jpg 743w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<ul>\n<li>Retweet, favorite and reply to your association<\/li>\n<li>Trending industry articles, topics or events<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Event-Tweet1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4490 size-medium\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Event-Tweet1-300x183.jpg\" alt=\"Event Tweet\" width=\"300\" height=\"183\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Event-Tweet1-300x183.jpg 300w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Event-Tweet1.jpg 749w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<ul>\n<li>Ask questions<\/li>\n<li>Congratulatory\/celebratory tweets<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Congrats-Tweet1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4489\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Congrats-Tweet1.jpg\" alt=\"Congrats Tweet\" width=\"500\" height=\"110\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Congrats-Tweet1.jpg 740w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/06\/Congrats-Tweet1-300x66.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<ul>\n<li>Personal thoughts, achievements, updates, marketing industry topics<\/li>\n<\/ul>\n<p>Remember not to use special characters or spaces in your in your hashtags. Hashtags only recognize letters and numbers.<\/p>\n<h2><strong>What\u2019s the Most Important Thing about Hashtags?<\/strong><\/h2>\n<p>That they\u2019re easy to use! Remember, hashtags not only help users find posts about specific content, they help you reach more people who are interested in what your content. Compose hashtags that fit your industry by using common industry-related terms. Hashtags are the simplest way to organize the endless amount of information posted to social media so that you\u2019re only seeing what you find relevant. Less is more when it comes to hashtags. Keep their use to three or fewer per post\/tweet when you can, and when you find one that works, keep using it.<\/p>\n<div class=\"clear\"><\/div><div class=\"author-info row\"><div class=\"col col-3\"><img decoding=\"async\" class=\"author-img\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2016\/04\/Nancy-Taylor-105-x-175-px.jpg\" alt=\"\" \/><\/div><div class=\"col col-9\"><div class=\"author-info-content\"><h3>About The Author<\/h3>\n\t\t\t<em><a href=\"http:\/\/ntaylor@naylor.com?subject=Association Adviser Hashtag Story\" target=\"_blank\" rel=\"noopener\">Nancy Taylor<\/a> is a marketing account specialist for Naylor Association Solutions, with extensive experience using creative hashtags.<\/em>\n\t\t\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve seen the ubiquitous # sign in front of social media posts, but do you really know what that symbol does\u2014or could do for you? Here\u2019s a quick primer.<\/p>\n","protected":false},"author":80,"featured_media":4488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,1461],"tags":[21,773,235,22,158,774,25],"class_list":["post-4474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-most-viewed-articles","tag-facebook","tag-hashtags","tag-instagram","tag-linkedin","tag-member-communication","tag-social-meida","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Are #Hashtags So Darn Important? - Association Adviser<\/title>\n<meta name=\"description\" content=\"You\u2019ve seen the ubiquitous # sign in front of social media posts, but do you really know what that symbol does\u2014or could do for you? 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