{"id":4441,"date":"2015-06-10T13:35:28","date_gmt":"2015-06-10T17:35:28","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=4441"},"modified":"2015-06-10T13:35:28","modified_gmt":"2015-06-10T17:35:28","slug":"associations-losing-members","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/associations-losing-members\/","title":{"rendered":"Survey Shows Associations Most Afraid of Losing New Members"},"content":{"rendered":"

Think it\u2019s tough getting up-and-coming members of your industry to join your organization? How about convincing them to stay? About two thirds of early respondents to our unscientific reader poll indicated that they\u2019re most concerned about losing their newest members \u2014 those who have belonged to their organization for three years or less. Very few respondents are concerned about losing members who have belonged for four \u00a0to 10 years. However, one in three respondents are concerned about losing longstanding members, i.e., those who have belonged for 11 years or more.<\/p>\n

\"June<\/p>\n

It\u2019s probably no surprise that the 700-plus readers who responded to our annual association communication benchmarking survey said longstanding members seemed more than three times as likely as new members to be \u201chighly engaged\u201d with their member communication vehicles.
\n
\n<\/em>So what\u2019s the best way to get the next-generation member engaged with your association?<\/p>\n

A senior manager at a national health care society told us that while it\u2019s important to engage the younger generation through new technology mediums, \u201cit is just as important to teach your older members how to utilize those technologies so that both can get the benefit.\u201d<\/p>\n

A marketing executive from a small, regional association told us that personal communication is still important to her younger members. \u201cWhile online resources are important,\u201d she said, \u201cThe information gathered from phone calls or speaking one-on-one at events can go a long way toward creating a relationship in which the individual will think to call upon\/stay connected with the association in the future.\u201d<\/p>\n

Many of our recent polls are still open. Visit today<\/a> and tell us where you stand.<\/p>\n","protected":false},"excerpt":{"rendered":"

Think it\u2019s tough getting up-and-coming members of your industry to join your organization? How about convincing them to stay? About two thirds of early respondents to our unscientific reader poll indicated that they\u2019re most concerned about losing their newest members \u2014 those who have belonged to their organization for three years or less. Very few […]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[125,50,158,760,74,761,762,57],"class_list":["post-4441","post","type-post","status-publish","format-standard","hentry","category-did-you-know","tag-did-you-know-2","tag-events","tag-member-communication","tag-member-relationship","tag-membership-2","tag-next-generation","tag-next-generation-member","tag-technology-2"],"acf":[],"yoast_head":"\nSurvey Shows Associations Most Afraid of Losing New Members - Association Adviser<\/title>\n<meta name=\"description\" content=\"About two thirds of early respondents to our unscientific reader poll indicated that they\u2019re most concerned about losing their newest members.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/associations-losing-members\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Survey Shows Associations Most Afraid of Losing New Members - 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