{"id":4409,"date":"2015-05-29T11:06:32","date_gmt":"2015-05-29T15:06:32","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=4409"},"modified":"2015-05-29T11:06:32","modified_gmt":"2015-05-29T15:06:32","slug":"online-career-centers","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/online-career-centers\/","title":{"rendered":"Online Career Centers: Content gold you didn&#8217;t know you had"},"content":{"rendered":"<p><em>Content gold you didn\u2019t know you had\u2014and a powerful membership benefit<\/em><\/p>\n<figure id=\"attachment_4417\" aria-describedby=\"caption-attachment-4417\" style=\"width: 105px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/Carrie_McIntyre_headshot.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4417\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/Carrie_McIntyre_headshot.png\" alt=\"Carrie McIntyre\" width=\"105\" height=\"105\" \/><\/a><figcaption id=\"caption-attachment-4417\" class=\"wp-caption-text\"><em>Carrie McIntyre, Boxwood Career Solutions<\/em><\/figcaption><\/figure>\n<p>In the never-ending quest to provide relevant information to members and prospects, one source of great content is often overlooked. Even better, you don\u2019t have to create this content, and you get paid for it. Sounds too good to be true? It\u2019s not. We\u2019re talking about industry job postings on your website, in you newsletters and in your online career center. Consider the following, based on research and experience with our clients\u2019 career centers:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>More than 50 percent of workers<\/strong> are either <a href=\"http:\/\/web.jobvite.com\/rs\/jobvite\/images\/2014%20Job%20Seeker%20Survey.pdf\" target=\"_blank\">actively looking<\/a> for a job or would make a change if the right opportunity came along.<\/li>\n<li>Typically, an association\u2019s job board is <strong>one of the three most heavily-visited areas of its website<\/strong>, usually racking up more page views than any destination other than the home page.<\/li>\n<li>Jobs published in association eNewsletters get <strong>at least four times as many views as\u00a0<\/strong>jobs published only on the job board receive.<\/li>\n<\/ul>\n<p>There\u2019s no doubt about it: Most of your website visitors have at least a passing interest in career opportunities. Even if they aren\u2019t actively looking for new opportunities, most are still curious about which companies are hiring. And, in niche communities of professionals, it\u2019s not uncommon to see a job listing and know the person who <em>used<\/em> to have that job.<\/p>\n<p><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/02\/Tweetables-icon.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2502 size-full\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/02\/Tweetables-icon.jpg\" alt=\"Tweetables\" width=\"300\" height=\"65\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>The majority of your audience will check out job listings even if they\u2019re not actively looking for a new position.\u00a0<a href=\"http:\/\/ctt.ec\/X2pG6\"><img loading=\"lazy\" decoding=\"async\" class=\"align:none size-full wp-image-3157\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/08\/LilTweetablesSmall.png\" alt=\"LilTweetablesSmall\" width=\"17\" height=\"15\" \/><\/a><\/p>\n<p>Don\u2019t make your career center\u00a0visitors work too hard to access job listings that pique their interest.\u00a0<a href=\"http:\/\/ctt.ec\/c79e7\"><img loading=\"lazy\" decoding=\"async\" class=\"align:none wp-image-3157 size-full\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/08\/LilTweetablesSmall.png\" alt=\"LilTweetablesSmall\" width=\"17\" height=\"15\" \/><\/a><\/p>\n<p>Job listings are a valuable source of content that<br \/>\ncan profit your career center.\u00a0<a href=\"http:\/\/ctt.ec\/939uc\"><img loading=\"lazy\" decoding=\"async\" class=\"align:none wp-image-3157 size-full\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/08\/LilTweetablesSmall.png\" alt=\"LilTweetablesSmall\" width=\"17\" height=\"15\" \/><\/a><\/p>\n<p>Integrate job postings into all of your communication channels and social media.\u00a0<a href=\"http:\/\/ctt.ec\/kT73S\"><img loading=\"lazy\" decoding=\"async\" class=\"align:none wp-image-3157 size-full\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/08\/LilTweetablesSmall.png\" alt=\"LilTweetablesSmall\" width=\"17\" height=\"15\" \/><\/a><\/p><\/blockquote>\n<p>So, even if you\u2019ve been paid to list a job opportunity, it\u2019s a form of useful relevant content\u2014not an intrusive advertisement.<\/p>\n<p><strong>The right way to post jobs <\/strong><\/p>\n<p>The easiest way to leverage career content is to set up feeds that automatically promote your jobs to various places on your website, your social media outlets, your eNewsletters and other online outlets your association may host.<\/p>\n<p>There are several dos and don\u2019ts for effectively leveraging your career center content:<\/p>\n<ol>\n<li>Always display job title, employer, and location. Readers should be able to scan job content quickly, and these are the three most interesting pieces of information to potential job seekers.<\/li>\n<\/ol>\n<figure id=\"attachment_4418\" aria-describedby=\"caption-attachment-4418\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/AAN-Job-Listings-Example.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4418\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/AAN-Job-Listings-Example.jpg\" alt=\"The American Academy of Neurology includes the top 3 pieces of information job seekers want when scanning job openings: job title, employer, and location.\" width=\"500\" height=\"254\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/AAN-Job-Listings-Example.jpg 629w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/AAN-Job-Listings-Example-300x152.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-4418\" class=\"wp-caption-text\"><em>The <a href=\"https:\/\/www.aan.com\" target=\"_blank\">American Academy of Neurology<\/a> includes the top three pieces of information job seekers want when scanning job openings: job title, employer and location.<\/em><\/figcaption><\/figure>\n<ol start=\"2\">\n<li>Leave enough space to display two to three jobs. Because you\u2019re only listing the title, employer and location, you don\u2019t have to take up a lot of space for this to be successful.<\/li>\n<\/ol>\n<figure id=\"attachment_4415\" aria-describedby=\"caption-attachment-4415\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/NSPE-home-page.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4415\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/NSPE-home-page.png\" alt=\"The National Society of Professional Engineers makes space for 5 job listings in a prominent place on their home page.\" width=\"500\" height=\"178\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/NSPE-home-page.png 600w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/NSPE-home-page-300x107.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-4415\" class=\"wp-caption-text\"><em>The <a href=\"http:\/\/www.nspe.org\" target=\"_blank\">National Society of Professional Engineers<\/a> makes space for five job listings in a prominent place on its\u00a0home page.<\/em><\/figcaption><\/figure>\n<ol start=\"3\">\n<li>Look for high-traffic areas to include job content, such as your home page, publications hub, certifications page, event calendar page, member dashboards, and so on.<\/li>\n<\/ol>\n<figure id=\"attachment_4410\" aria-describedby=\"caption-attachment-4410\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/MGMA-Career-Center.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4410\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/MGMA-Career-Center.png\" alt=\"The Medical Group Management Association places career resources front and center in its Careers section, and makes navigating to other career-related resources obvious and easy.\" width=\"500\" height=\"303\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/MGMA-Career-Center.png 600w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/MGMA-Career-Center-300x182.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-4410\" class=\"wp-caption-text\"><em>The <a href=\"http:\/\/www.mgma.com\/careers\/healthcare-management-jobs\" target=\"_blank\">Medical Group Management Association<\/a> places career resources front and center in its Careers section, and it makes navigating to other career-related resources obvious and easy.<\/em><\/figcaption><\/figure>\n<ol start=\"4\">\n<li>Get your social media properties involved. Jobs can be posted to Facebook and Twitter in an automated fashion that doesn\u2019t interfere with the rest of your social media activities.<\/li>\n<\/ol>\n<figure id=\"attachment_4413\" aria-describedby=\"caption-attachment-4413\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/NACAC-Twitter-Job-Promotion.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4413\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/NACAC-Twitter-Job-Promotion.jpg\" alt=\"The National Association for College Admission Counseling takes job listings from its career center and uses them as tweets. The employer gets additional exposure, and NACAC has ready-made content that is of interest to its Twitter followers.\" width=\"500\" height=\"214\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/NACAC-Twitter-Job-Promotion.jpg 539w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/NACAC-Twitter-Job-Promotion-300x129.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-4413\" class=\"wp-caption-text\"><em>The <a href=\"https:\/\/twitter.com\/nacac\" target=\"_blank\">National Association for College Admission Counseling<\/a> takes job listings from its career center and uses them as tweets. The employer gets additional exposure, and NACAC has ready-made content that is of interest to its Twitter followers.<\/em><\/figcaption><\/figure>\n<ol start=\"5\">\n<li>Up-sell job listings in your eNewsletter. Not only will you add dynamic content to your eNewsletter, you\u2019ll get extra revenue from employers.<\/li>\n<\/ol>\n<figure id=\"attachment_4414\" aria-describedby=\"caption-attachment-4414\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/NAFA-Job-Postings.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4414 size-full\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/NAFA-Job-Postings.jpg\" alt=\"NAFA Fleet Management Association\u2019s inclusion of job listings in its biweekly newsletter lets members know what career options are available, gives employers an additional channel of exposure, and earns the association more non-dues revenue for this service.\" width=\"500\" height=\"698\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/NAFA-Job-Postings.jpg 500w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/NAFA-Job-Postings-215x300.jpg 215w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-4414\" class=\"wp-caption-text\"><em><a href=\"http:\/\/www.nafa.org\" target=\"_blank\">NAFA Fleet Management Association\u2019s<\/a> inclusion of job listings in its biweekly newsletter lets members know what career options are available, gives employers an additional channel of exposure, and earns the association more non-dues revenue for this service.<\/em><\/figcaption><\/figure>\n<ol start=\"6\">\n<li>Make sure your job posting packages let employers know about all the extra pushes you provide. That way they\u2019ll understand the full value of what they\u2019re purchasing from your association.<\/li>\n<\/ol>\n<figure id=\"attachment_4412\" aria-describedby=\"caption-attachment-4412\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/ASHA-Job-Packages.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4412\" src=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/ASHA-Job-Packages.jpg\" alt=\"The American Speech-Language-Hearing Association outlines the value of paying to post a job on their career center at the start of the job posting process on their website.\" width=\"500\" height=\"188\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/ASHA-Job-Packages.jpg 600w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/ASHA-Job-Packages-300x113.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-4412\" class=\"wp-caption-text\"><em>The <a href=\"http:\/\/www.asha.org\" target=\"_blank\">American Speech-Language-Hearing Association<\/a> outlines the value of paying to post a job on its\u00a0career center at the start of the job posting process on their website.<\/em><\/figcaption><\/figure>\n<p><strong>Don\u2019ts:<\/strong><\/p>\n<ol>\n<li>Don\u2019t make job posts look like ads. Formatting should be minimal. Don\u2019t make them look like a banner ad. Remember, this is content, not advertising.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li>Don\u2019t require the user to click to see the jobs. You want the jobs to catch someone\u2019s eye if they weren\u2019t already planning to visit the job board. If they have to click to change from a news feed to a jobs feed, you\u2019ll reduce the visibility of your employers\u2019 job listings, as well as the results you\u2019ve promised those employers.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li>Don\u2019t include portions of the job description in the feed. Doing so makes it harder to scan the key items (title, employer, location), and you\u2019ll need more real estate in all the places you re-post the listings to display that info.<\/li>\n<\/ol>\n<ol start=\"4\">\n<li>Don\u2019t give in to naysayers at your organization. Propose a pilot for one or two job feeds, assess the results, and then use the data to make the case for job listings as a permanent part of your content strategy.<\/li>\n<\/ol>\n<p><strong>Conclusion<\/strong><\/p>\n<p>Association career centers can be a plentiful, useful source of content for your website, your publications, and your social media channels. By leveraging your jobs as content, you no longer have to run house ads to market your job board\u2014the jobs you\u2019ve leveraged as content are already doing that for you. Next month, we\u2019ll discuss how you can get more interaction with your career-related content.<\/p>\n<p><em><a href=\"mailto:carrie.mcintyre@boxwoodtech.com\">Carrie McIntyre<\/a> is the senior director for new business development at Boxwood Career Solutions. Carrie joined Boxwood in 1999 after working in membership and marketing for several D.C.-area associations. She has helped associations of all sizes implement best practices that turn their job boards into full-featured career centers that create even stronger strategic value for associations.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Job postings and other material from your association&#8217;s online career center is content gold you didn\u2019t know you had \u2013 and a powerful membership benefit.<\/p>\n","protected":false},"author":79,"featured_media":4417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,31,4],"tags":[705,750,35,751,116,615,752,693],"class_list":["post-4409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","category-features","category-membership","tag-career-centers","tag-career-marketing","tag-content-marketing","tag-job-boards","tag-member-communications","tag-online-career-centers","tag-online-job-boards","tag-recruitment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Career Centers: Content gold you didn&#039;t know you had - Association Adviser<\/title>\n<meta name=\"description\" content=\"Job postings and other material from your association&#039;s online career center is content gold you didn\u2019t know you had \u2013 and a powerful membership benefit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/online-career-centers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Career Centers: Content gold you didn&#039;t know you had - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Job postings and other material from your association&#039;s online career center is content gold you didn\u2019t know you had \u2013 and a powerful membership benefit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/online-career-centers\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-29T15:06:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/Carrie_McIntyre_headshot.png\" \/>\n\t<meta property=\"og:image:width\" content=\"105\" \/>\n\t<meta property=\"og:image:height\" content=\"105\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/online-career-centers\/\",\"url\":\"https:\/\/www.naylor.com\/associationadviser\/online-career-centers\/\",\"name\":\"Online Career Centers: Content gold you didn't know you had - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#website\"},\"datePublished\":\"2015-05-29T15:06:32+00:00\",\"dateModified\":\"2015-05-29T15:06:32+00:00\",\"author\":{\"@id\":\"\"},\"description\":\"Job postings and other material from your association's online career center is content gold you didn\u2019t know you had \u2013 and a powerful membership benefit.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.naylor.com\/associationadviser\/online-career-centers\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#website\",\"url\":\"https:\/\/www.naylor.com\/associationadviser\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies &amp; Best Practices for Association Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/www.naylor.com\/associationadviser\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Online Career Centers: Content gold you didn't know you had - Association Adviser","description":"Job postings and other material from your association's online career center is content gold you didn\u2019t know you had \u2013 and a powerful membership benefit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.naylor.com\/associationadviser\/online-career-centers\/","og_locale":"en_US","og_type":"article","og_title":"Online Career Centers: Content gold you didn't know you had - Association Adviser","og_description":"Job postings and other material from your association's online career center is content gold you didn\u2019t know you had \u2013 and a powerful membership benefit.","og_url":"https:\/\/www.naylor.com\/associationadviser\/online-career-centers\/","og_site_name":"Association Adviser","article_published_time":"2015-05-29T15:06:32+00:00","og_image":[{"width":105,"height":105,"url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/05\/Carrie_McIntyre_headshot.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.naylor.com\/associationadviser\/online-career-centers\/","url":"https:\/\/www.naylor.com\/associationadviser\/online-career-centers\/","name":"Online Career Centers: Content gold you didn't know you had - Association Adviser","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#website"},"datePublished":"2015-05-29T15:06:32+00:00","dateModified":"2015-05-29T15:06:32+00:00","author":{"@id":""},"description":"Job postings and other material from your association's online career center is content gold you didn\u2019t know you had \u2013 and a powerful membership benefit.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.naylor.com\/associationadviser\/online-career-centers\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.naylor.com\/associationadviser\/#website","url":"https:\/\/www.naylor.com\/associationadviser\/","name":"Association Adviser","description":"Leadership Strategies &amp; Best Practices for Association Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.naylor.com\/associationadviser\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/4409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/comments?post=4409"}],"version-history":[{"count":0,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/4409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media\/4417"}],"wp:attachment":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media?parent=4409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/categories?post=4409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/tags?post=4409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}