{"id":43,"date":"2012-07-16T21:03:29","date_gmt":"2012-07-16T21:03:29","guid":{"rendered":"http:\/\/staging.naylornet.com\/associationadvisor\/?p=43"},"modified":"2012-07-16T21:03:29","modified_gmt":"2012-07-16T21:03:29","slug":"professional-networking-remains-key-selling-ppint-of-association-events","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/professional-networking-remains-key-selling-ppint-of-association-events\/","title":{"rendered":"Professional Networking Remains Key Selling Point of Association Events"},"content":{"rendered":"<p><em>By<\/em> Association Adviser <em>staff<\/em><\/p>\n<p>As the old saying goes, &#8220;It\u2019s not what you know, but who you know.&#8221; And, when it comes to association gatherings, our research shows that face-to-face interaction is still thriving in this digital age.<\/p>\n<p>Nearly one-third (31.6 percent) of respondents to the latest <em>Association Adviser<\/em> reader poll told us that professional networking is the biggest selling point of their organization\u2019s annual conference or convention. Their event\u2019s speakers came in a distant second at 15.5 percent, followed by education programs\/tracks at 13.8 percent, exhibits (13.3 percent), venue\/location (13.2 percent) and the social aspect (12.6 percent)<\/p>\n<p><!--more--><\/p>\n<p>More than 200\u00a0readers had responded to the poll as of press time.<\/p>\n<h3>What is the biggest selling point of your annual conference or convention?<\/h3>\n<p><a href=\"http:\/\/staging.naylornet.com\/associationadvisor\/wp-content\/uploads\/sites\/2\/2012\/07\/AAeNewsDidYouKnowJuly2012.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-45\" title=\"AAeNewsDidYouKnowJuly2012\" src=\"http:\/\/staging.naylornet.com\/associationadvisor\/wp-content\/uploads\/sites\/2\/2012\/07\/AAeNewsDidYouKnowJuly2012.jpg\" alt=\"\" width=\"475\" height=\"319\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/07\/AAeNewsDidYouKnowJuly2012.jpg 475w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/07\/AAeNewsDidYouKnowJuly2012-300x201.jpg 300w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>Source:<\/em> Association Adviser enews <em>and Naylor, LLC 2012<\/em> | N=232<\/p>\n<p>So, as you finish planning your fall and winter events, remember that not every member will have the same reason for attending. But, who they meet and how they stay in touch post-event will have a great deal of impact on their decision to return next year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><em>By<\/em> Association Adviser <em>staff<\/em><\/p>\n<p>As the old saying goes, &#8220;It\u2019s not what you know, but who you know.&#8221; And, when it comes to association gatherings, our research shows that face-to-face interaction is still thriving in this digital age. Nearly one-third (31.6 percent) of respondents to the latest Association Adviser reader poll told us that professional networking is the biggest selling point of their organization\u2019s annual conference or convention. <\/p>\n","protected":false},"author":26,"featured_media":45,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,4],"tags":[26,50,51,52],"class_list":["post-43","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-did-you-know","category-membership","tag-conferences","tag-events","tag-networking","tag-trade-shows"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Professional Networking Remains Key Selling Point of Association Events - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/professional-networking-remains-key-selling-ppint-of-association-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professional Networking Remains Key Selling Point of Association Events - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"By Association Adviser staff As the old saying goes, &quot;It\u2019s not what you know, but who you know.&quot; And, when it comes to association gatherings, our research shows that face-to-face interaction is still thriving in this digital age. Nearly one-third (31.6 percent) of respondents to the latest Association Adviser reader poll told us that professional networking is the biggest selling point of their organization\u2019s annual conference or convention.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/professional-networking-remains-key-selling-ppint-of-association-events\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-16T21:03:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/07\/AAeNewsDidYouKnowJuly2012.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"475\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/professional-networking-remains-key-selling-ppint-of-association-events\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/professional-networking-remains-key-selling-ppint-of-association-events\\\/\"},\"author\":{\"name\":\"Association Adviser staff\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"headline\":\"Professional Networking Remains Key Selling Point of Association Events\",\"datePublished\":\"2012-07-16T21:03:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/professional-networking-remains-key-selling-ppint-of-association-events\\\/\"},\"wordCount\":195,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/professional-networking-remains-key-selling-ppint-of-association-events\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2012\\\/07\\\/AAeNewsDidYouKnowJuly2012.jpg\",\"keywords\":[\"conferences\",\"events\",\"networking\",\"trade shows\"],\"articleSection\":[\"Did You Know?\",\"Membership\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/professional-networking-remains-key-selling-ppint-of-association-events\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/professional-networking-remains-key-selling-ppint-of-association-events\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/professional-networking-remains-key-selling-ppint-of-association-events\\\/\",\"name\":\"Professional Networking Remains Key Selling Point of Association Events - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/professional-networking-remains-key-selling-ppint-of-association-events\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/professional-networking-remains-key-selling-ppint-of-association-events\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2012\\\/07\\\/AAeNewsDidYouKnowJuly2012.jpg\",\"datePublished\":\"2012-07-16T21:03:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/professional-networking-remains-key-selling-ppint-of-association-events\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/professional-networking-remains-key-selling-ppint-of-association-events\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2012\\\/07\\\/AAeNewsDidYouKnowJuly2012.jpg\",\"contentUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2012\\\/07\\\/AAeNewsDidYouKnowJuly2012.jpg\",\"width\":475,\"height\":319},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies &amp; Best Practices for Association Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\",\"name\":\"Association Adviser staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"caption\":\"Association Adviser staff\"},\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/author\\\/association-adviser-staff\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Professional Networking Remains Key Selling Point of Association Events - Association Adviser","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.naylor.com\/associationadviser\/professional-networking-remains-key-selling-ppint-of-association-events\/","og_locale":"en_US","og_type":"article","og_title":"Professional Networking Remains Key Selling Point of Association Events - Association Adviser","og_description":"By Association Adviser staff As the old saying goes, \"It\u2019s not what you know, but who you know.\" And, when it comes to association gatherings, our research shows that face-to-face interaction is still thriving in this digital age. Nearly one-third (31.6 percent) of respondents to the latest Association Adviser reader poll told us that professional networking is the biggest selling point of their organization\u2019s annual conference or convention.","og_url":"https:\/\/www.naylor.com\/associationadviser\/professional-networking-remains-key-selling-ppint-of-association-events\/","og_site_name":"Association Adviser","article_published_time":"2012-07-16T21:03:29+00:00","og_image":[{"width":475,"height":319,"url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/07\/AAeNewsDidYouKnowJuly2012.jpg","type":"image\/jpeg"}],"author":"Association Adviser staff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Association Adviser staff","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.naylor.com\/associationadviser\/professional-networking-remains-key-selling-ppint-of-association-events\/#article","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/professional-networking-remains-key-selling-ppint-of-association-events\/"},"author":{"name":"Association Adviser staff","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"headline":"Professional Networking Remains Key Selling Point of Association Events","datePublished":"2012-07-16T21:03:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/professional-networking-remains-key-selling-ppint-of-association-events\/"},"wordCount":195,"commentCount":0,"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/professional-networking-remains-key-selling-ppint-of-association-events\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/07\/AAeNewsDidYouKnowJuly2012.jpg","keywords":["conferences","events","networking","trade shows"],"articleSection":["Did You Know?","Membership"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.naylor.com\/associationadviser\/professional-networking-remains-key-selling-ppint-of-association-events\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.naylor.com\/associationadviser\/professional-networking-remains-key-selling-ppint-of-association-events\/","url":"https:\/\/www.naylor.com\/associationadviser\/professional-networking-remains-key-selling-ppint-of-association-events\/","name":"Professional Networking Remains Key Selling Point of Association Events - Association Adviser","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/professional-networking-remains-key-selling-ppint-of-association-events\/#primaryimage"},"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/professional-networking-remains-key-selling-ppint-of-association-events\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/07\/AAeNewsDidYouKnowJuly2012.jpg","datePublished":"2012-07-16T21:03:29+00:00","author":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.naylor.com\/associationadviser\/professional-networking-remains-key-selling-ppint-of-association-events\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.naylor.com\/associationadviser\/professional-networking-remains-key-selling-ppint-of-association-events\/#primaryimage","url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/07\/AAeNewsDidYouKnowJuly2012.jpg","contentUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/07\/AAeNewsDidYouKnowJuly2012.jpg","width":475,"height":319},{"@type":"WebSite","@id":"https:\/\/www.naylor.com\/associationadviser\/#website","url":"https:\/\/www.naylor.com\/associationadviser\/","name":"Association Adviser","description":"Leadership Strategies &amp; Best Practices for Association Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed","name":"Association Adviser staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","caption":"Association Adviser staff"},"url":"https:\/\/www.naylor.com\/associationadviser\/author\/association-adviser-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/comments?post=43"}],"version-history":[{"count":0,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/43\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media\/45"}],"wp:attachment":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media?parent=43"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/categories?post=43"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/tags?post=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}