{"id":4154,"date":"2015-04-21T10:17:00","date_gmt":"2015-04-21T14:17:00","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=4154"},"modified":"2018-09-18T13:55:58","modified_gmt":"2018-09-18T13:55:58","slug":"did-you-know-advertising","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/did-you-know-advertising\/","title":{"rendered":"Advertising and Sponsorships Continue to Carry NDR Load"},"content":{"rendered":"<p>In our 2014 <a href=\"https:\/\/www.naylor.com\/benchmarking\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">annual study<\/span><\/a> of association communication trends, we lamented the fact that only half of associations (52.6\u00a0percent) were regularly asking advertisers and sponsors if they felt they were getting their money\u2019s worth. What\u2019s more, just three in five associations (59.9\u00a0percent) were incorporating the feedback they got from advertisers and sponsors into their pricing considerations and just 42.8 percent said they were trying to customize their advertising\/sponsorship programs to a company\u2019s specific needs.<\/p>\n<p>Well it sounds like the message is getting through. According to early returns from an unscientific poll of <em>Association Adviser<\/em> readers, advertising and sponsorships were by far the fastest growing sources of non-dues revenue\u00a0(NDR). Affinity programs and charitable donations also seem to be growing quickly. Approximately one in four respondents (25\u00a0percent) cited charitable donations (up from 11 percent in 2014 and another 25 percent cited corporate affinity programs (up from 10 percent in 2014).<\/p>\n<p><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/04\/AA-April-2015-Non-dues-will-grow.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-4155\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/04\/AA-April-2015-Non-dues-will-grow.jpg\" alt=\"Which type of non-dues revenue will grow the most for your org in 2015?\" width=\"500\" height=\"382\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/04\/AA-April-2015-Non-dues-will-grow.jpg 500w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/04\/AA-April-2015-Non-dues-will-grow-300x229.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>As <strong>Michael Pennington<\/strong>, EVP of the <a href=\"http:\/\/www.hcea.org\/\">Healthcare Convention &amp; Exhibitors Association<\/a> explains in today\u2019s <a href=\"http:\/\/www.naylor.com\/associationadviser\/index.php\/mike-pennington\"><span style=\"text-decoration: underline;\">Corner Office profile<\/span><\/a>, \u201cMore and more association models are moving away from dues. You need a diversified portfolio of revenue streams to help you weather any storm.\u201d In addition to sponsorship, HCEA generates NDR via meetings, benchmarking research and documents sold to the public. \u201cNDR is at least an 8 on a scale of 10 for our members,\u201d added Pennington. \u201cIf we had this conversation a few years ago it would be a 6-1\/2.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Association Adviser readers, advertising and sponsorships are by far the fastest growing sources of non-dues revenue (NDR). Affinity programs and charitable donations also seem to be growing quickly.<\/p>\n","protected":false},"author":26,"featured_media":4157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[83,268,694,664,695,27,28],"class_list":["post-4154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","tag-advertising","tag-affinity-programs","tag-association-dues","tag-association-marketing","tag-charitable-donations","tag-non-dues-revenue","tag-sponsorships"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertising and Sponsorships Continue to Carry NDR Load - Association Adviser<\/title>\n<meta name=\"description\" content=\"According to Association Adviser readers, advertising and sponsorships are the fastest growing sources of non-dues revenue (NDR). Affinity programs &amp; charitable donations are also growing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/did-you-know-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising and Sponsorships Continue to Carry NDR Load - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"According to Association Adviser readers, advertising and sponsorships are the fastest growing sources of non-dues revenue (NDR). Affinity programs &amp; charitable donations are also growing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/did-you-know-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-21T14:17:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-18T13:55:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/04\/April-2015-Did-You-Know-Thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"143\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/did-you-know-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/did-you-know-advertising\\\/\"},\"author\":{\"name\":\"Association Adviser staff\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"headline\":\"Advertising and Sponsorships Continue to Carry NDR Load\",\"datePublished\":\"2015-04-21T14:17:00+00:00\",\"dateModified\":\"2018-09-18T13:55:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/did-you-know-advertising\\\/\"},\"wordCount\":241,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/did-you-know-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2015\\\/04\\\/April-2015-Did-You-Know-Thumbnail.jpg\",\"keywords\":[\"advertising\",\"affinity programs\",\"association dues\",\"association marketing\",\"charitable donations\",\"non-dues revenue\",\"sponsorships\"],\"articleSection\":[\"Features\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/did-you-know-advertising\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/did-you-know-advertising\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/did-you-know-advertising\\\/\",\"name\":\"Advertising and Sponsorships Continue to Carry NDR Load - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/did-you-know-advertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/did-you-know-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2015\\\/04\\\/April-2015-Did-You-Know-Thumbnail.jpg\",\"datePublished\":\"2015-04-21T14:17:00+00:00\",\"dateModified\":\"2018-09-18T13:55:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"description\":\"According to Association Adviser readers, advertising and sponsorships are the fastest growing sources of non-dues revenue (NDR). 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