{"id":4012,"date":"2015-03-12T08:44:33","date_gmt":"2015-03-12T12:44:33","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=4012"},"modified":"2018-03-21T17:42:11","modified_gmt":"2018-03-21T17:42:11","slug":"technology-surprises-associations","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/technology-surprises-associations\/","title":{"rendered":"Technology Continues to Surprise Association Leaders"},"content":{"rendered":"<p>You don\u2019t need a smart watch, drone or 3D glasses to know that technology is evolving at a dizzying pace today with no sign of slowing down. As preliminary results of our unscientific reader poll reveal, three in five respondents (60 percent) say technology is the one single area of the association spectrum in which they\u2019ve seen the most surprises recently. No other area comes close. About 20 percent of respondents say they\u2019ve been most surprised by non-dues revenue developments and another 20 percent of respondents say membership growth (or decline) is the area in which they\u2019ve seen the most surprises since early 2014.<\/p>\n<p>So far, areas such as mobile and social media, video, Big Data, lobbying, advocacy or career tool, have received less than one percent of the response pool.<\/p>\n<p><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/03\/AA-March-2015-Most-Suprises-Spectrum.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-4015\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/03\/AA-March-2015-Most-Suprises-Spectrum.jpg\" alt=\"Which area of the association spectrum have you seen the most surprises over the last 12 months?\" width=\"500\" height=\"393\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/03\/AA-March-2015-Most-Suprises-Spectrum.jpg 500w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/03\/AA-March-2015-Most-Suprises-Spectrum-300x236.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>While associations and their members are not always the earliest of adapters of technology, they are taking steps to be more proactive about closing the gap. According to <strong>Fara Francis<\/strong>, chief information officer of the <a href=\"http:\/\/www.agc.org\" target=\"_blank\" rel=\"noopener\">Associated General Contractors of America<\/a>, there has been a big shift over the past five years in which association technology departments are gradually being invited to help shape the organization\u2019s overall business direction.<\/p>\n<p>\u201cAssociation leadership now welcomes IT leaders to sit at the table to participate in identifying the business strategy and goals,\u201d said Francis. \u201cWith this posture, technology is now given significant consideration in most associations and as such, a plethora of technology trends are now being adopted and implemented,\u201d she added.<\/p>\n<p>See additional comments from Francis in <a href=\"http:\/\/www.naylor.com\/associationadviser\/index.php\/keep-pace-tech-race\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Hank Berkowitz\u2019s feature story<\/span><\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You don\u2019t need a smart watch, drone or 3D glasses to know that technology is evolving at a dizzying pace today with no sign of slowing down. As preliminary results of our unscientific reader poll reveal, three in five respondents (60 percent) say technology is the one single area of the association spectrum in which [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152,63],"tags":[403,665,667,668,57],"class_list":["post-4012","post","type-post","status-publish","format-standard","hentry","category-polls","category-did-you-know","tag-associated-general-contractors-of-america","tag-association-technology","tag-association-technology-department","tag-fara-francis","tag-technology-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Technology Continues to Surprise Association Leaders - Association Adviser<\/title>\n<meta name=\"description\" content=\"Technology is evolving at a dizzying pace. From our recent unscientific reader poll, find out why technology continues to surprise association leaders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/technology-surprises-associations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technology Continues to Surprise Association Leaders - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Technology is evolving at a dizzying pace. From our recent unscientific reader poll, find out why technology continues to surprise association leaders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/technology-surprises-associations\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-12T12:44:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-21T17:42:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/03\/AA-March-2015-Most-Suprises-Spectrum.jpg\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/technology-surprises-associations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/technology-surprises-associations\\\/\"},\"author\":{\"name\":\"Association Adviser staff\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"headline\":\"Technology Continues to Surprise Association Leaders\",\"datePublished\":\"2015-03-12T12:44:33+00:00\",\"dateModified\":\"2018-03-21T17:42:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/technology-surprises-associations\\\/\"},\"wordCount\":268,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/technology-surprises-associations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2015\\\/03\\\/AA-March-2015-Most-Suprises-Spectrum.jpg\",\"keywords\":[\"associated general contractors of America\",\"association technology\",\"association technology department\",\"Fara Francis\",\"technology\"],\"articleSection\":[\"Association Polls\",\"Did You Know?\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/technology-surprises-associations\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/technology-surprises-associations\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/technology-surprises-associations\\\/\",\"name\":\"Technology Continues to Surprise Association Leaders - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/technology-surprises-associations\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/technology-surprises-associations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2015\\\/03\\\/AA-March-2015-Most-Suprises-Spectrum.jpg\",\"datePublished\":\"2015-03-12T12:44:33+00:00\",\"dateModified\":\"2018-03-21T17:42:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"description\":\"Technology is evolving at a dizzying pace. 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