{"id":400,"date":"2012-11-05T09:33:49","date_gmt":"2012-11-05T14:33:49","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/index.php\/2012\/11\/05\/newsletter25002_400\/"},"modified":"2020-02-28T21:01:14","modified_gmt":"2020-02-28T21:01:14","slug":"email-communication-cadence","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/email-communication-cadence\/","title":{"rendered":"Email Communication Cadence"},"content":{"rendered":"

If you are like me, you sometimes feel like you spend more than half of your day reading and responding to e-mail. What was once an efficient way to deliver documents and respond to simple questions has become the primary way many people in business communicate today. Whether you like it or not, the volume of e-mail coming at you is not likely to decrease any time soon. Need more proof? According to the new <\/span>2011 Association Communications Benchmarking Report<\/span><\/a>, more than 90 percent of associations are communicating with members more frequently than they did as recently as three years ago, including 51.2 percent who indicated they are communicating “much more frequently.”<\/span><\/p>\n

As an association, one of your primary goals is to communicate with your members about industry and legislative issues. By far, the most timely, efficient and cost-effective way to do this is through e-mail communication. An argument could be made that face-to-face communication provides for a much better level of understanding, and that would be fair. However, it isn\u2019t realistic for all types of information or for all of your members. <\/span><\/p>\n\n\n\n
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