{"id":3997,"date":"2015-03-06T12:00:19","date_gmt":"2015-03-06T17:00:19","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=3997"},"modified":"2015-03-06T12:00:19","modified_gmt":"2015-03-06T17:00:19","slug":"associations-use-instagram","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/associations-use-instagram\/","title":{"rendered":"Why Should Associations Use Instagram?"},"content":{"rendered":"
\"Kelly<\/a>
Kelly Donovan Clark, Naylor Association Solutions<\/em><\/figcaption><\/figure>\n

You might be surprised how many of your members are using Instagram. It’s is one of the most widely adopted and heavily used social media platforms out there. But did you know it\u2019s not just for teens, tweens and Millennials? More than 300 million<\/a>\u00a0people use Instagram to document daily work and life. \u00a0Is your association\u00a0taking advantage of its power?<\/p>\n

Michele Late<\/strong> of the American Public Health Association<\/a> and I hosted\u00a0an Idea Lab titled \u201cPicturing Success With Instagram\u201d<\/a> on March 9 at the 2015 Great Ideas Conference in Orlando, Fla. We reviewed how popular Instagram is becoming and demonstrated 10 ways that your association can start using this highly visual, highly fun platform.<\/p>\n

\"Tweetables\"<\/a><\/p>\n

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About half of Instagram\u2019s 300 million users are using the photo and video sharing platform daily.\u00a0\"RealLilTweetables\"<\/a>
\nAssociations use\u00a0Instagram\u2019s reach to interact individually with\u00a0members, to advocate,\u00a0and to advertise events.\u00a0\"RealLilTweetables\"<\/a>
\nWhy not meet your members on a platform they’re already using?\u00a0\"RealLilTweetables\"<\/a><\/p><\/blockquote>\n

\"Instagram<\/a>
Instagram allows users to connect through photos, graphics and videos.<\/em><\/figcaption><\/figure>\n

We\u2019ve talked about Instagram before<\/a> at Association Adviser, but the ways and frequency with which people communicate within the Instagram universe have expanded immensely since our original article was published in September 2013. However, the reasons why associations should mix Instagram into their official communications portfolio have not changed:<\/p>\n

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  1. Your association most likely does not encompass the entire Instagram universe, but it\u2019s a safe bet that many of your members already use it. So, meet your audience where they already are. As more people hear about Instagram and start using it, the odds that you\u2019ll find your members using the platform, and eagerly waiting to interact with you there, increase.<\/li>\n<\/ol>\n
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    1. It\u2019s already a part of people\u2019s daily lives. Nearly half (49 percent) of Instagrammers log in at least once per day<\/a>. By comparison:<\/li>\n<\/ol>\n