{"id":399,"date":"2012-11-05T09:33:49","date_gmt":"2012-11-05T09:33:49","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/index.php\/2012\/11\/05\/newsletter25002_399\/"},"modified":"2021-10-27T17:48:53","modified_gmt":"2021-10-27T17:48:53","slug":"branding-for-associations-poll","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/branding-for-associations-poll\/","title":{"rendered":"Branding for Associations: Bold Approach or Play It Safe?"},"content":{"rendered":"<p><span style=\"font-style: italic\">By <\/span>Association Adviser <span style=\"font-style: italic\">staff<\/span><\/p>\n<p>In these challenging times, associations of all types and sizes are scrutinizing their branding and design to see if it still resonates with members. According to last month\u2019s <span style=\"font-style: italic\">Association Adviser <\/span><span style=\"font-style: italic\"><span style=\"font-size: 10pt\">e<\/span>news<\/span> reader poll, more than 40 percent of the 120 respondents said they prefer taking a conservative approach<span style=\"color: red\"> <span style=\"color: #000000\">and making changes only as needed<\/span><\/span>. Perhaps no surprise there, but almost the same number of respondents (36.7%) said they recommend a bold approach that gets members\u2019 attention. The remaining 22.5 percent of respondents said they don\u2019t see the value in making any changes to their brand.<\/p>\n<p>Regardless of how you approach changes to your brand, doing nothing about it puts you in the minority. Our data shows almost four in five of your peers (77.5%) are assessing their branding and design right now. If you haven\u2019t done so already, it might be time to re-visit this issue soon.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In these challenging times, associations of all types and sizes are scrutinizing their branding and design to see if it still resonates with members. See the results of last month&#039;s reader poll.<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[1446,1134,108],"class_list":["post-399","post","type-post","status-publish","format-standard","hentry","category-did-you-know","tag-association-strategy","tag-branding","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding for Associations: Bold Approach or Play It Safe? - Association Adviser<\/title>\n<meta name=\"description\" content=\"More than 40 percent of the 120 respondents said they prefer taking a conservative approach and making changes only as needed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/branding-for-associations-poll\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding for Associations: Bold Approach or Play It Safe? 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