{"id":3930,"date":"2015-03-09T10:29:14","date_gmt":"2015-03-09T14:29:14","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=3930"},"modified":"2018-04-18T17:11:59","modified_gmt":"2018-04-18T17:11:59","slug":"blind-data-dilemma","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/blind-data-dilemma\/","title":{"rendered":"Blind Data Dilemma"},"content":{"rendered":"
\"Hank<\/a>
Hank Berkowitz, Association Adviser<\/em><\/figcaption><\/figure>\n

With Valentine\u2019s Day in the rear view mirror (sadly for some, gratefully for many), relationships are on many people\u2019s minds. We\u2019re human beings, and we have complex relationships with friends, family, colleagues, significant others and even our rivals. We also have complex relationships with our members. They\u2019re miffed if you forget about important dates and milestones in their lives. They\u2019re annoyed if you don\u2019t reach out often enough to show how much you care. At the same time, they get turned off quickly if you overdo it and don\u2019t give them enough space. It\u2019s a tricky balance that\u2019s probably more art than science.<\/p>\n

 <\/p>\n

 <\/p>\n

Most members will share their experiences with you if you ask the right way and provide access to the results (preferably quickly).\u00a0\"LilTweetablesSmall\"<\/a><\/p>\n

What members tell you in surveys and how they actually behave in real life can be two different things. You need qualitative input, not just quantitative.\u00a0\"LilTweetablesSmall\"<\/a><\/p>\n

Associations often overlook the engagement a member has with an idea\u2014it\u2019s the mental and emotional connection they have with the core notions of what your association is.\u00a0\"LilTweetablesSmall\"<\/a><\/p><\/blockquote>\n

As many a membership director has lamented over the years, \u201cmembers complain that we send them too much information. At the same time, they complain they never knew about a certain event we were hosting or a certain benefit they were entitled to.\u201d<\/p>\n

Sound familiar?<\/p>\n

Information overload and communication clutter have been the top association challenges every year since we started our annual communication benchmarking study<\/span><\/a>\u00a0in 2011. But simply turning off the communication spigot isn\u2019t necessarily going to help you. You have to be more targeted and more efficient. More than half (55 percent) of the 1,000-plus association execs who participated in our 2014 study told us they have to explain member benefits more effectively, and one-third (34 percent) need to keep members better informed about the events and professional education opportunities they offer. <\/strong>What\u2019s more, nearly half of respondents (48 percent) told us they need to do a better job of helping members find information quickly, and a similar cadre (46 percent) know they have to do a better job of customizing their communication efforts to different subgroups.<\/p>\n

\"Top<\/a><\/p>\n

So what\u2019s the answer?<\/p>\n

At a recent Association Adviser webinar<\/a> I participated in, my fellow panelist Jill Andreu<\/strong> explained that simply communicating less often isn\u2019t a magic silver bullet. You need to assess, integrate and measure what you\u2019re doing. In other words, improve your \u201cAIM.\u201d As our benchmarking research confirmed, only one in 10\u00a0association leaders (11.5 percent) felt \u201ccommunicating less frequently\u201d was a key to better member engagement. Andreu, who is Naylor\u2019s VP of content strategy and\u00a0development, said more effective tactics include getting a better handle on the specific types of content expected by members (62 percent\u00a0agreed), integrating your messaging across channels (40.3 percent\u00a0agreed), enhancing your data collection\/usage capabilities (36.4\u00a0percent), improving social\/mobile engagement (27.3 percent) and knowing more about members (21.8 percent).<\/p>\n

\"Benchmarking<\/a><\/p>\n

 <\/p>\n

Notice how many of those tactics above are related to data (enhancing collection\/usage capabilities and knowing more about our members)? That brings the whole notion of \u201cengagement\u201d into question. Everyone from Fortune 500 consumer brands to single staff associations is using the term \u201cengagement,\u201d but it sure is hard to pin down.<\/p>\n

Steve Rappaport<\/strong>, author of the new Digital Metrics Field Guide<\/a>, told me last week that the word \u201cengagement\u201d tends to get thrown around a lot, and it typically means \u201cactions that people take to interact with something, such as clicking on a link, completing and submitting a form, commenting on a blog post, and so on.\u201d<\/p>\n

However, Rappaport said you also have to pay attention to the engagement that a member has with an idea. \u201cIt\u2019s the mental and emotional connection a person has with the core notions of what an association is,\u201d he said.\u00a0The strength of that engagement can influence all sorts of decisions, from joining, staying or leaving\u00a0to\u00a0advocacy, participation, etc., added Rappaport, former knowledge solutions director for the Advertising Research Foundation and an adviser to corporate and not-for-profit digital marketers.<\/p>\n

Big data isn\u2019t necessarily better data
\n<\/strong>
\nSo, before you rush out to hire a data scientist or invest in the latest statistics or predictive analysis packages, keep the big picture in mind. That\u2019s why the Ohio Society of Association Executives only looks at three-year trends when analyzing their conference attendance rather than year-to-year comparisons. As OSAE head Shane Yates explained, you can\u2019t just say that this year\u2019s venue or program content or entertainment was better or worse than last year\u2019s. You also have to take into account other schedule conflicts and events (both from inside and outside your industry) that could be affecting members\u2019 decision to attend or not.<\/p>\n

See our Corner Office profile<\/span><\/a>\u00a0for more insights from Yates.\u00a0 <\/em><\/p>\n

And before you collect a single data point from your next survey or research initiative, remember what\u2019s in it for the respondent to share with you. They will participate in both traditional and non-traditional research gathering initiatives if they know they will have access to the data and results you collect\u2014especially if they know they\u2019ll get results quickly.<\/p>\n

Susan Cain<\/a>, co-founder of Quiet Revolution, LLC, explained in an ASAE keynote address that many members, especially the introverts, keep careful mental track of who the givers are in their lives and who the takers are. Maybe that\u2019s why one of our most popular stories over the past year was How Can You Show Association Members More Love?<\/a>\u00a0As author Kelly Donovan Clark<\/strong> explained, \u201cMost members will be happy to share their experiences with you if you ask the right way. Also, high performing associations use a combination of quantitative and qualitative techniques to understand their members and connect with them more effectively.\u201d<\/p>\n

Andrew Berkin<\/strong>, Ph.D.<\/strong>, director of research at Bridgeway Capital Management, who\u2019s active in both the national and Los Angeles Chapters of the CFA Institute, spends his day steeped in numbers. But he agreed that good data-driven decisions come from a blend of qualitative and quantitative activities.<\/p>\n

\u201cEvidence-based research means backing up conceptual arguments with the appropriate data to arrive at a decision,” he said.\u00a0“In other words, When the story and the numbers come together, that\u2019s when you gain the most conviction.\u201d<\/p>\n

Berkin\u2019s new book<\/a>, co-authored by Larry Swedroe, is intended for investors, but it has merit for anyone working in a highly competitive marketplace. Don\u2019t waste time trying to outsmart the crowd, the authors advise, as the crowd most likely has all the information and tools that you do. Instead, use data intelligently to find isolated battles that you can win\u2014that includes associations that are seeking to recruit or retain new members, especially up and coming members of your industry or profession.<\/p>\n

When it comes to millennials, Rappaport said associations should adjust their marketing for each of three segments:<\/strong><\/p>\n

    \n
  1. The person who sees the association as a partner in their professional growth and career;<\/li>\n
  2. The person who is an information hound and values the organization for access to knowledge;<\/li>\n
  3. The person who sees the organizational membership as a status symbol.<\/li>\n<\/ol>\n

    As illustrated in the chart below, our research shows that association leaders are finding some of the most effective ways to get member feedback come more qualitative than quantitative methods, such as face-to-face interaction at conference, town halls, live events and annual meetings, and by mining your member service call logs, your website comments and social media forums.<\/p>\n

    \"Benchmarking<\/a><\/p>\n

    Mind the gap and your endometrics<\/strong><\/p>\n

    A communication gap analysis\u00a0\u2014a report that documents how closely the goals of an association\u2019s communications plan align with the needs of members, vendors, advertisers and sponsors\u2014can help association staffs uncover gaps between perceived and real strengths and weaknesses of their communications programs, writes Clark<\/a> in today\u2019s issue. Knowing these gaps allow associations to plan appropriately for future content and the advertising opportunities and roles that can accompany content platforms.<\/p>\n

    \u201cA gap analysis should be the first step in any non-dues revenue program. Know yourself, and know your audience,\u201d observed Tara Ericson<\/strong>, Naylor group vice president.<\/p>\n

    If you\u2019re monetizing your communications channels, also make sure you\u2019re mindful of the \u201cendometrics\u201d trap. According to Rappaport, endometrics is a fancy word for measures that come from within the system that\u2019s being measured and report its performance.<\/p>\n

    \u201cPins, Likes and reach are just three examples,\u201d he said. \u201cUnlike scientific measures that come from tested and accepted theory, endometrics come from ideas about how a platform works, the features and functions available to users, and the business model for selling advertising.\u201d As Rappaport related, \u201cWhen a platform tells you that getting fans and followers is what you must do, most advertisers then chase them. But is that best for the advertiser? They should be optimizing their strategy to the platforms they’re using, and then selecting metrics that will measure its effectiveness. That can only be done when the association’s communications team has a clear understanding of how a digital channel and platform is expected to work for the advertiser or sponsor\u2019s benefit.\u201d<\/p>\n

    It\u2019s all about the presentation<\/strong><\/p>\n

    Finally after all that work you’ve put in to collect, crunch, analyze and synthesize your data, it often won\u2019t become actionable unless you can present it effectively. As Naylor Marketing Supervisor Kent Agramonte<\/strong> explains in today\u2019s issue<\/a>, an effective way to present your results is through infographics.<\/p>\n

    Infographics are a visually pleasing way to condense multiple pieces of factual information into a single snapshot. What\u2019s more, the information can be emailed or tweeted out to members or potential advertisers to let them know all the great information you have found and then later published in magazines that cover your industry.<\/p>\n

    Scott Fasser<\/strong>, a digital marketing guru for Hacker Agency, said that figuring out exactly the right metrics to present to directors, VPs and C-Suite execs is a special skill. \u201cHow the data is presented, how often it gets updated, what charts\/graphs\/visualizations are used and especially what story the data is telling is extremely important for communicating progress.\u201d<\/p>\n

    Conclusion<\/strong><\/p>\n

    Whether it\u2019s in personal relationships, business relationships or membership relationships, at the end of the day you get what you give. That\u2019s something associations can celebrate with members 365 days a year.<\/p>\n

    Hank Berkowitz<\/em><\/a> is the Moderator in Chief of <\/em>Association Adviser eNews.
    \n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    With Valentine\u2019s Day in the rear view mirror (sadly for some, gratefully for many), relationships are on many people\u2019s minds. We\u2019re human beings, and we have complex relationships with friends, family, colleagues, significant others and even our rivals. We also have complex relationships with our members. They\u2019re miffed if you forget about important dates and milestones in their lives. They\u2019re annoyed if you don\u2019t reach out often enough to show how much you care. At the same time, they get turned off quickly if you overdo it and don\u2019t give them enough space. It\u2019s a tricky balance that\u2019s probably more art than science.<\/p>\n","protected":false},"author":24,"featured_media":3931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[596,661,177,662,341,663],"class_list":["post-3930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","tag-benchmarking","tag-communication-overload","tag-member-engagement","tag-qualitative-research","tag-surveys","tag-valentines-day"],"acf":[],"yoast_head":"\nBlind Data Dilemma - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/blind-data-dilemma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blind Data Dilemma - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"With Valentine\u2019s Day in the rear view mirror (sadly for some, gratefully for many), relationships are on many people\u2019s minds. We\u2019re human beings, and we have complex relationships with friends, family, colleagues, significant others and even our rivals. We also have complex relationships with our members. They\u2019re miffed if you forget about important dates and milestones in their lives. They\u2019re annoyed if you don\u2019t reach out often enough to show how much you care. At the same time, they get turned off quickly if you overdo it and don\u2019t give them enough space. It\u2019s a tricky balance that\u2019s probably more art than science.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/blind-data-dilemma\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-09T14:29:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-18T17:11:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/02\/Top-Member-Challenges-Benchmarking-2014.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1363\" \/>\n\t<meta property=\"og:image:height\" content=\"1022\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hank Berkowitz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hank Berkowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/blind-data-dilemma\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/blind-data-dilemma\\\/\"},\"author\":{\"name\":\"Hank Berkowitz\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/0e18db202b53cbf1daea674e60347a21\"},\"headline\":\"Blind Data Dilemma\",\"datePublished\":\"2015-03-09T14:29:14+00:00\",\"dateModified\":\"2018-04-18T17:11:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/blind-data-dilemma\\\/\"},\"wordCount\":1757,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/blind-data-dilemma\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2015\\\/02\\\/Top-Member-Challenges-Benchmarking-2014.jpg\",\"keywords\":[\"benchmarking\",\"communication overload\",\"member engagement\",\"qualitative research\",\"surveys\",\"valentine's day\"],\"articleSection\":[\"Features\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/blind-data-dilemma\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/blind-data-dilemma\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/blind-data-dilemma\\\/\",\"name\":\"Blind Data Dilemma - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/blind-data-dilemma\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/blind-data-dilemma\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2015\\\/02\\\/Top-Member-Challenges-Benchmarking-2014.jpg\",\"datePublished\":\"2015-03-09T14:29:14+00:00\",\"dateModified\":\"2018-04-18T17:11:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/0e18db202b53cbf1daea674e60347a21\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/blind-data-dilemma\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/blind-data-dilemma\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2015\\\/02\\\/Top-Member-Challenges-Benchmarking-2014.jpg\",\"contentUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2015\\\/02\\\/Top-Member-Challenges-Benchmarking-2014.jpg\",\"width\":1363,\"height\":1022},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies & Best Practices for Association Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/0e18db202b53cbf1daea674e60347a21\",\"name\":\"Hank Berkowitz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0cfbe67ee7acbdd35ab31c6aa1fa91e4756eeff69b5ad159d2ebd90b73729af7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0cfbe67ee7acbdd35ab31c6aa1fa91e4756eeff69b5ad159d2ebd90b73729af7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0cfbe67ee7acbdd35ab31c6aa1fa91e4756eeff69b5ad159d2ebd90b73729af7?s=96&d=mm&r=g\",\"caption\":\"Hank Berkowitz\"},\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/author\\\/hberkowitz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blind Data Dilemma - Association Adviser","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.naylor.com\/associationadviser\/blind-data-dilemma\/","og_locale":"en_US","og_type":"article","og_title":"Blind Data Dilemma - Association Adviser","og_description":"With Valentine\u2019s Day in the rear view mirror (sadly for some, gratefully for many), relationships are on many people\u2019s minds. We\u2019re human beings, and we have complex relationships with friends, family, colleagues, significant others and even our rivals. We also have complex relationships with our members. They\u2019re miffed if you forget about important dates and milestones in their lives. They\u2019re annoyed if you don\u2019t reach out often enough to show how much you care. At the same time, they get turned off quickly if you overdo it and don\u2019t give them enough space. It\u2019s a tricky balance that\u2019s probably more art than science.","og_url":"https:\/\/www.naylor.com\/associationadviser\/blind-data-dilemma\/","og_site_name":"Association Adviser","article_published_time":"2015-03-09T14:29:14+00:00","article_modified_time":"2018-04-18T17:11:59+00:00","og_image":[{"width":1363,"height":1022,"url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/02\/Top-Member-Challenges-Benchmarking-2014.jpg","type":"image\/jpeg"}],"author":"Hank Berkowitz","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hank Berkowitz","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.naylor.com\/associationadviser\/blind-data-dilemma\/#article","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/blind-data-dilemma\/"},"author":{"name":"Hank Berkowitz","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/0e18db202b53cbf1daea674e60347a21"},"headline":"Blind Data Dilemma","datePublished":"2015-03-09T14:29:14+00:00","dateModified":"2018-04-18T17:11:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/blind-data-dilemma\/"},"wordCount":1757,"commentCount":1,"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/blind-data-dilemma\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/02\/Top-Member-Challenges-Benchmarking-2014.jpg","keywords":["benchmarking","communication overload","member engagement","qualitative research","surveys","valentine's day"],"articleSection":["Features"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.naylor.com\/associationadviser\/blind-data-dilemma\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.naylor.com\/associationadviser\/blind-data-dilemma\/","url":"https:\/\/www.naylor.com\/associationadviser\/blind-data-dilemma\/","name":"Blind Data Dilemma - Association Adviser","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/blind-data-dilemma\/#primaryimage"},"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/blind-data-dilemma\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/02\/Top-Member-Challenges-Benchmarking-2014.jpg","datePublished":"2015-03-09T14:29:14+00:00","dateModified":"2018-04-18T17:11:59+00:00","author":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/0e18db202b53cbf1daea674e60347a21"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.naylor.com\/associationadviser\/blind-data-dilemma\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.naylor.com\/associationadviser\/blind-data-dilemma\/#primaryimage","url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/02\/Top-Member-Challenges-Benchmarking-2014.jpg","contentUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2015\/02\/Top-Member-Challenges-Benchmarking-2014.jpg","width":1363,"height":1022},{"@type":"WebSite","@id":"https:\/\/www.naylor.com\/associationadviser\/#website","url":"https:\/\/www.naylor.com\/associationadviser\/","name":"Association Adviser","description":"Leadership Strategies & Best Practices for Association Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/0e18db202b53cbf1daea674e60347a21","name":"Hank Berkowitz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0cfbe67ee7acbdd35ab31c6aa1fa91e4756eeff69b5ad159d2ebd90b73729af7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0cfbe67ee7acbdd35ab31c6aa1fa91e4756eeff69b5ad159d2ebd90b73729af7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0cfbe67ee7acbdd35ab31c6aa1fa91e4756eeff69b5ad159d2ebd90b73729af7?s=96&d=mm&r=g","caption":"Hank Berkowitz"},"url":"https:\/\/www.naylor.com\/associationadviser\/author\/hberkowitz\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/3930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/comments?post=3930"}],"version-history":[{"count":0,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/3930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media\/3931"}],"wp:attachment":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media?parent=3930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/categories?post=3930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/tags?post=3930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}