{"id":393,"date":"2012-11-05T09:33:49","date_gmt":"2012-11-05T09:33:49","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/index.php\/2012\/11\/05\/newsletter25003_393\/"},"modified":"2018-03-21T18:20:50","modified_gmt":"2018-03-21T18:20:50","slug":"communication-silos","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/communication-silos\/","title":{"rendered":"Many associations still struggling to break out of communication silos"},"content":{"rendered":"<h3>Many associations still struggling to break out of communication silos<\/h3>\n<p>At a time of unprecedented budget pressure, information clutter and limited attention spans, associations know that each of their communication vehicles must have a well-defined target audience, editorial purpose and publication frequency that staff members can clearly articulate. How well are they doing? According to last month\u2019s <span style=\"font-style: italic;\">Association Adviser <span style=\"font-size: 10pt;\">e<\/span>news<\/span> reader poll, only half (50.1%) of the 73 respondents felt their organization has properly nailed down each of their communication vehicles\u2019 missions. One in five (19.8%) expect to be at that point a year from now, but for many, there is still much work to be done to cut down on ineffective and redundant membership communication.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7799\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/11\/April-2011-Did-You-Know-1.jpg\" alt=\"\" width=\"500\" height=\"268\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/11\/April-2011-Did-You-Know-1.jpg 500w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/11\/April-2011-Did-You-Know-1-300x161.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>On a related matter, more than 62 percent of the nearly 700 association respondents to our 2011 Association Communications Benchmarking Survey said their members ignore at least half of all the communications they send them. Less than half (45.8%) believe their members would say they\u2019re communicating more effectively than they did three years ago.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7800\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/11\/April-2011-Did-You-Know-2.jpg\" alt=\"\" width=\"500\" height=\"174\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/11\/April-2011-Did-You-Know-2.jpg 500w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/11\/April-2011-Did-You-Know-2-300x104.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Chances are, your publishing and communications teams really understand your industry and have a lot of great information to share with members. But no matter how great the content they\u2019re producing, if it\u2019s being done in a vacuum, they\u2019re going to duplicate the efforts of their other hardworking colleagues and continue confusing members.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last month&#8217;s Association Adviser eNews reader poll found that only half (50.1%) of associations feel they&#8217;ve nailed down the unique mission of each of their communication vehicles missions&#8211; and even fewer expect to be at that point a year from now.<\/p>\n","protected":false},"author":26,"featured_media":544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-did-you-know"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Many associations still struggling to break out of communication silos - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/communication-silos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Many associations still struggling to break out of communication silos - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Last month&#039;s Association Adviser eNews reader poll found that only half (50.1%) of associations feel they&#039;ve nailed down the unique mission of each of their communication vehicles missions-- and even fewer expect to be at that point a year from now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/communication-silos\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-05T09:33:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-21T18:20:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2012\/11\/Poll011.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"268\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/communication-silos\/\",\"url\":\"https:\/\/www.naylor.com\/associationadviser\/communication-silos\/\",\"name\":\"Many associations still struggling to break out of communication silos - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#website\"},\"datePublished\":\"2012-11-05T09:33:49+00:00\",\"dateModified\":\"2018-03-21T18:20:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.naylor.com\/associationadviser\/communication-silos\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#website\",\"url\":\"https:\/\/www.naylor.com\/associationadviser\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies &amp; 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