{"id":3837,"date":"2015-02-12T13:08:29","date_gmt":"2015-02-12T18:08:29","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=3837"},"modified":"2015-02-12T13:08:29","modified_gmt":"2015-02-12T18:08:29","slug":"association-management-software","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/association-management-software\/","title":{"rendered":"Is Your Association Management Software Leveraging the \u201cThree Ts\u201d?"},"content":{"rendered":"

Getting the most out of your AMS<\/strong><\/p>\n

\"Brian<\/a>
Brian Choate, Timberlake AMS Solutions<\/em><\/figcaption><\/figure>\n

Trust, training and technology are three essential components that can improve the quality of life and relationship between your association staff, the association management software (AMS) and your members.\u00a0 During my 15-year tenure working with associations large and small, I have witnessed how these three criteria can transform an average AMS relationship into a great one.<\/p>\n

An association management software (AMS) system is a set of software tools that organize and analyze membership data, allowing your staff to manage day-to-day business functions more efficiently. AMS can include event registration tools, Web-based membership portals and online payment tools.<\/p>\n

 <\/p>\n

\"Tweetables\"<\/a><\/p>\n

An AMS is a powerful tool tracking, managing and leveraging all the interactions members have with your association.\u00a0\"RealLilTweetables\"<\/a><\/p>\n

When you trust your technology partner and are trained in AMS features, the system becomes the \u201cgo-to\u201d source for all things association!\u00a0\"RealLilTweetables\"<\/a><\/p>\n

Technology changes at a rapid pace and so does an association\u2019s requirements. Keep in regular contact with your AMS partner to understand what their technology roadmap will provide.\u00a0\"RealLilTweetables\"<\/a><\/em><\/p><\/blockquote>\n

1.\u00a0Trust.<\/strong>\u00a0Cultivate a trusted partnership with your AMS vendor. The AMS centralizes the majority of association information and supports critical day-to-day functions. An AMS is inherently designed to provide avenues that increase efficiencies for the staff and cut costs for the association. Trust your AMS vendor’s experience and ask about ways they have helped other associations streamline dues management, extend communications, increase event registration counts and deliver new member benefits through the web.<\/p>\n

2.\u00a0Training.<\/strong>\u00a0We don\u2019t trust our kids with the keys to the family car without a license and driver\u2019s education, yet many new association hires are asked to master the organization\u2019s AMS system on their own. Training from your trusted AMS partner not only expedites the learning curve and creates greater efficiencies for the staff, but it also provides a higher level of confidence in the system and trust in its capabilities. Much like driver\u2019s education, AMS training is also much safer for the association and will ensure that all team members are aligned with the best practices of the system and driving in the same direction!<\/p>\n

It should also be noted that great technological leaps can occur within a single year.\u00a0 An annual refresher orientation for the entire staff can provide insight into the newest features that have been released and can also shed light on dues and data best practices that could to be enhanced in the new year.<\/p>\n

3.\u00a0Technology.\u00a0<\/strong>Status quo is a no go!\u00a0Embrace the updates.\u00a0It amazes me how many associations dedicate tremendous resources to the implementation of an AMS, and then rarely evaluate the system\u2019s capabilities post-launch. Not only does technology change at a rapid pace, but your association\u2019s requirements change with time too. Keep in contact with your AMS partner to understand what their technology roadmap will provide and how it can benefit your staff and membership. This will help to ensure that your association\u2019s membership is exposed to the best and brightest online experiences.\u00a0Your online membership experience should be memorable in a positive way!<\/p>\n

\"Timberlake-monitor1\"<\/a><\/p>\n

Conclusion<\/strong><\/p>\n

When you trust your technology partner and are trained in AMS features, it is easier to consider your AMS as the \u201cgo-to\u201d technical source for all things association!\u00a0 More importantly, the platform can transform an average AMS relationship into a great one for your staff and membership.<\/p>\n

Brian Choate is the Executive Vice President of <\/em>Timberlake AMS Solutions<\/em><\/a>, a Naylor, LLC company.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Getting the most out of your AMS Trust, training and technology are three essential components that can improve the quality of life and relationship between your association staff, the association management software (AMS) and your members.\u00a0 During my 15-year tenure working with associations large and small, I have witnessed how these three criteria can transform […]<\/p>\n","protected":false},"author":73,"featured_media":3891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,4,6],"tags":[650,651,351,652],"class_list":["post-3837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-communications","category-membership","category-technology","tag-ams","tag-ams-system","tag-association-management","tag-association-management-software"],"acf":[],"yoast_head":"\nIs Your Association Management Software Leveraging the \u201cThree Ts\u201d? - Association Adviser<\/title>\n<meta name=\"description\" content=\"Trust, training & technology are 3 components that improve the quality & relationship between your association staff, association management software, & members.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/association-management-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Association Management Software Leveraging the \u201cThree Ts\u201d? 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