{"id":376,"date":"2012-11-05T09:33:49","date_gmt":"2012-11-05T09:33:49","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/index.php\/2012\/11\/05\/newsletter25005_376\/"},"modified":"2012-11-05T09:33:49","modified_gmt":"2012-11-05T09:33:49","slug":"newsletter25005_376","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/newsletter25005_376\/","title":{"rendered":"Member Magazines Increasingly Moving to Digital or Web-based Offerings, But Print Retains Value"},"content":{"rendered":"<p><span style=\"font-size: 10pt;\"><span style=\"font-style: italic;\">By<\/span> Association Adviser <span style=\"font-style: italic;\">staff<\/span><\/p>\n<p>\t\t<\/span><\/p>\n<p><span style=\"font-size: 10pt;\">According to our latest <span style=\"font-style: italic; font-size: 10pt;\">Association Adviser <\/span><span style=\"font-style: italic; font-size: 12pt;\">e<\/span><span style=\"font-style: italic; font-size: 10pt;\">news<\/span> reader poll, nearly two in five (38.2 percent) of the 102 respondents (as of June 14) believe the next version of their member magazines will be digital only. Nearly one in four (22.5 percent) believe it will more closely resemble a microsite than a magazine per se, and less than one in six (15.7 percent) believe it will remain print only. <\/p>\n<p>\t\t<\/span><\/p>\n<p><span style=\"font-size: 10pt;\">According to our<span style=\"font-style: italic; font-size: 10pt;\"> <\/span><a target=\"_blank\" href=\"https:\/\/ssl.naylor.com\/benchmarking\/\"><span style=\"font-style: italic; font-size: 10pt;\">2011 Association Communication Benchmarking Study<\/span><\/a>, two-thirds (66.3 percent) of the 674 responding associations are producing digital versions of their member magazines today, and 27.6 percent are publishing their eZines on a monthly or more frequent basis <\/span><span style=\"font-size: 10pt;\"><span style=\"font-size: 10pt;\">&nbsp;<\/span>&ndash; <\/span><span style=\"font-size: 10pt;\">that&rsquo;s about six percentage points higher than the number of association who publish their print magazines on a monthly or more frequent basis.<\/span><\/p>\n<p><span style=\"font-size: 10pt;\">Does this spell the end of print? Hardly. Nearly one in four associations (23.6 percent) plan to use an integrated approach that offers members their magazine in a variety of convenient platforms including digital, Web <span style=\"font-style: italic; font-size: 10pt;\">and<\/span> print.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" height=\"453\" width=\"802\" src=\"http:\/\/www.naylornetwork.com\/NAY-ADVISER\/assets\/aaenews%20june%20graph1.jpg\" alt=\"\" style=\"width: 577px; height: 310px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to our latest <em>Association Adviser eNews<\/em> <a href=\"http:\/\/www.naylornetwork.com\/nay-adviser\/pastPoll_results.asp?issueID=25004\" target=\"blank\">reader poll<\/a>, nearly two in five (38.2 percent) of the 102 respondents (as of June 14) believe the next version of their member magazines will be digital only. Nearly one in four (22.5 percent) believe it will more closely resemble a microsite than a magazine per se, and less than one in six (15.7 percent) believe it will remain print only.<br \/>\n<em>By<\/em> Association Adviser <em>staff<\/em><\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-376","post","type-post","status-publish","format-standard","hentry","category-did-you-know"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Member Magazines Increasingly Moving to Digital or Web-based Offerings, But Print Retains Value - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/newsletter25005_376\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Member Magazines Increasingly Moving to Digital or Web-based Offerings, But Print Retains Value - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"According to our latest Association Adviser eNews reader poll, nearly two in five (38.2 percent) of the 102 respondents (as of June 14) believe the next version of their member magazines will be digital only. 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