{"id":369,"date":"2012-11-05T09:33:49","date_gmt":"2012-11-05T09:33:49","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/index.php\/2012\/11\/05\/newsletter25006_369\/"},"modified":"2012-11-05T09:33:49","modified_gmt":"2012-11-05T09:33:49","slug":"newsletter25006_369","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/newsletter25006_369\/","title":{"rendered":"Associations Increasingly Seeking Non-dues Revenue from Communication Channels"},"content":{"rendered":"

According
\nto our latest Association Adviser e<\/span>news<\/span> reader poll, nearly half (45.7 percent)
\nof associations produce their primary member communication vehicle with the
\nintent of generating non-dues revenue–and an additional 30 percent are intended
\nto break even. Only one in four readers (24.3 percent) indicated their organization’s
\nprimary communication vehicle was permitted to operate as a cost center.<\/p>\n

\"\"<\/p>\n

Source: <\/span>Association Adviser e<\/span>news and Naylor, LLC 2011 |<\/span> N=70<\/p>\n

<\/span>Our
\nreader poll mirrored the findings of our 2011 Association Communication Benchmarking Study<\/a>, which
\nindicated associations are aggressively pursuing advertising and sponsorship
\nopportunities to help keep dues costs down and deliver added value to both
\nindividual members and suppliers. Do associations regularly ask their
\nadvertisers and sponsors if they’re getting their money’s worth? Our
\nbenchmarking data indicates that nearly three in five (55.6 percent) say “Yes.”<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

According to our latest Association Adviser enews reader poll, nearly half (45.7 percent) of associations produce their primary member communication vehicle with the intent of generating non-dues revenue–and an additional 30 percent are intended to break even. Only one in four readers (24.3 percent) indicated their organization’s primary communication vehicle was permitted to operate as a cost center.<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-369","post","type-post","status-publish","format-standard","hentry","category-did-you-know"],"acf":[],"yoast_head":"\nAssociations Increasingly Seeking Non-dues Revenue from Communication Channels - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/newsletter25006_369\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Associations Increasingly Seeking Non-dues Revenue from Communication Channels - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"According to our latest Association Adviser enews reader poll, nearly half (45.7 percent) of associations produce their primary member communication vehicle with the intent of generating non-dues revenue–and an additional 30 percent are intended to break even. Only one in four readers (24.3 percent) indicated their organization’s primary communication vehicle was permitted to operate as a cost center.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/newsletter25006_369\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-05T09:33:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.naylornetwork.com\/NAY-ADVISER\/assets\/aaenewsdidyouknowjuly2011.jpg\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/newsletter25006_369\/\",\"url\":\"https:\/\/www.naylor.com\/associationadviser\/newsletter25006_369\/\",\"name\":\"Associations Increasingly Seeking Non-dues Revenue from Communication Channels - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#website\"},\"datePublished\":\"2012-11-05T09:33:49+00:00\",\"dateModified\":\"2012-11-05T09:33:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.naylor.com\/associationadviser\/newsletter25006_369\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#website\",\"url\":\"https:\/\/www.naylor.com\/associationadviser\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies & Best Practices for Association Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed\",\"name\":\"Association Adviser staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"caption\":\"Association Adviser staff\"},\"url\":\"https:\/\/www.naylor.com\/associationadviser\/author\/association-adviser-staff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Associations Increasingly Seeking Non-dues Revenue from Communication Channels - Association Adviser","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.naylor.com\/associationadviser\/newsletter25006_369\/","og_locale":"en_US","og_type":"article","og_title":"Associations Increasingly Seeking Non-dues Revenue from Communication Channels - Association Adviser","og_description":"According to our latest Association Adviser enews reader poll, nearly half (45.7 percent) of associations produce their primary member communication vehicle with the intent of generating non-dues revenue–and an additional 30 percent are intended to break even. 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