{"id":3631,"date":"2015-01-05T09:17:18","date_gmt":"2015-01-05T14:17:18","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=3631"},"modified":"2018-08-14T18:54:09","modified_gmt":"2018-08-14T18:54:09","slug":"impact-associations-2014","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/impact-associations-2014\/","title":{"rendered":"Mobile Apps and Cloud Had Biggest Impact on Associations in 2014"},"content":{"rendered":"<p>Is your travel budget still tight? Sure. But 2014 may go down in the books as the year that the majority of association folks officially unchained themselves from their desks. According to our latest unscientific reader poll, nearly three in four respondents said that either mobile apps (43\u00a0percent) or cloud computing (29\u00a0percent) had the single biggest impact on their organization this year. About one in seven members (14\u00a0percent) cited collaboration tools and another one in seven (14\u00a0percent) mentioned Big Data.<\/p>\n<p><a href=\"http:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/12\/AA-Dec-2014-Biggest-Tech.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-3633\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/12\/AA-Dec-2014-Biggest-Tech-1024x878.jpg\" alt=\"AA Dec 2014 - Biggest Tech\" width=\"580\" height=\"497\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/12\/AA-Dec-2014-Biggest-Tech-1024x878.jpg 1024w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/12\/AA-Dec-2014-Biggest-Tech-300x257.jpg 300w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/12\/AA-Dec-2014-Biggest-Tech-768x659.jpg 768w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/12\/AA-Dec-2014-Biggest-Tech.jpg 1417w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/p>\n<p>These poll findings seem to be consistent with our annual <a href=\"http:\/\/www.naylor.com\/benchmarking\" target=\"_blank\" rel=\"noopener\">Association Communication Benchmarking Report<\/a>, which found that 44 percent of the 1,031 NFP leaders surveyed said that having a better mobile engagement (27.3\u00a0percent) or having a better mobile strategy (16.7\u00a0percent) would increase member involvement at their organizations. What\u2019s more, more than two in five benchmarking respondents (41.7\u00a0percent) said that their organization\u2019s inability to provide \u201cmobile-friendly\u201d communications was one of their most significant member communication challenges.<\/p>\n<p>\u201cMany of our members are managing on the go,\u201d said one respondent, adding that \u201ca beefed up mobile communication strategy is key. But, as one small association leader confided, \u201cI am the one staff member who handles all communications, and I just don\u2019t have the time to focus on a mobile strategy.\u201d Said another respondent, \u201cWe do not have the time to devote to really optimizing our content strategy, or our ability to be easily accessible on mobile devices, where A LOT of our audience is,\u201d they said.<\/p>\n<p>Expect the 2015 to be the year that fence-sitters and naysayers find a way to get the resources they need to get up to speed on mobile and cloud computing. They have no choice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your travel budget still tight? Sure. But 2014 may go down in the books as the year that the majority of association folks officially unchained themselves from their desks. <\/p>\n","protected":false},"author":26,"featured_media":3634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[105,225,10,57],"class_list":["post-3631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-did-you-know","tag-cloud-computing","tag-innovation","tag-mobile-apps","tag-technology-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Apps and Cloud Had Biggest Impact on Associations in 2014 - Association Adviser<\/title>\n<meta name=\"description\" content=\"Is your travel budget still tight? 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