{"id":346,"date":"2012-11-05T09:33:49","date_gmt":"2012-11-05T09:33:49","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/index.php\/2012\/11\/05\/newsletter25009_346\/"},"modified":"2012-11-05T09:33:49","modified_gmt":"2012-11-05T09:33:49","slug":"newsletter25009_346","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/newsletter25009_346\/","title":{"rendered":"Two-Thirds of Associations Trying to Understand Social Media"},"content":{"rendered":"<p><span style=\"font-size: 10pt;\"><span style=\"font-style: italic; font-size: 10pt;\">By <\/span>Association Adviser <span style=\"font-style: italic; font-size: 10pt;\">staff<\/span><\/p>\n<p>\t\tDo associations have a social media plan? Last month&rsquo;s <\/span><span style=\"font-size: 10pt;\"><span style=\"font-style: italic; font-size: 10pt;\">Association Adviser <\/span><span style=\"font-style: italic; font-size: 12pt;\">e<\/span><span style=\"font-style: italic; font-size: 10pt;\">news<\/span> reader poll indicated most are still trying to find their way. Four out of five (79.3 percent) associations say developing a social media strategy and policy is a priority, but less than one third (31.9 percent) feel they actually have a strategy or policy in place. <\/p>\n<p>\t\t<\/span><\/p>\n<p><span style=\"font-size: 10pt;\">Roughly one fourth (24.2 percent) of the nearly 100 <span style=\"font-style: italic; font-size: 10pt;\">Association Adviser <\/span><span style=\"font-size: 12pt;\"><span style=\"font-style: italic; font-size: 12pt;\">e<\/span><\/span><span style=\"font-style: italic; font-size: 10pt;\">news<\/span><span style=\"font-style: italic; font-size: 10pt;\"><\/span> readers who had responded to the poll as of press time indicated they were still &#8220;experimenting and learning&#8221; and another fourth of respondents (23.2 percent) said they had no strategy in place yet, but planned to have one within 12 months.<\/span><\/p>\n<p><img decoding=\"async\" align=\"middle\" src=\"http:\/\/www.naylornetwork.com\/NAY-ADVISER\/assets\/aa%20enews%20oct%202011%20chart.jpg\" alt=\"\" style=\"width: 476px; height: 290px;\" \/><span style=\"font-style: italic;\"><\/span><\/p>\n<p><span style=\"font-style: italic;\"><\/span><\/p>\n<p>\t<span style=\"font-size: 10pt;\">The latest reader survey results are fairly consistent with our <a target=\"_blank\" href=\"https:\/\/ssl.naylor.com\/benchmarking\/\">2011 Association Communication Benchmarking Report<\/a>, in which nearly 33 percent of the 700 responding associations told us they did not have a dedicated employee or team responsible for their online presence and 35 percent of respondents reported that they were not measuring the success of their social media offerings.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do associations have a social media plan? Last month&rsquo;s Association Adviser eNews reader poll indicated most are still trying to find their way. Four out of five (79.3 percent) associations say developing a social media strategy and policy is a priority, but less than one third (31.9 percent) feel they actually have a strategy or policy in place.<br \/>\n<em>By<\/em> Association Adviser <em>staff<\/em><\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-346","post","type-post","status-publish","format-standard","hentry","category-did-you-know"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Two-Thirds of Associations Trying to Understand Social Media - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/newsletter25009_346\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two-Thirds of Associations Trying to Understand Social Media - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Do associations have a social media plan? Last month&rsquo;s Association Adviser eNews reader poll indicated most are still trying to find their way. Four out of five (79.3 percent) associations say developing a social media strategy and policy is a priority, but less than one third (31.9 percent) feel they actually have a strategy or policy in place. By Association Adviser staff\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/newsletter25009_346\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-05T09:33:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.naylornetwork.com\/NAY-ADVISER\/assets\/aa%20enews%20oct%202011%20chart.jpg\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter25009_346\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter25009_346\\\/\"},\"author\":{\"name\":\"Association Adviser staff\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"headline\":\"Two-Thirds of Associations Trying to Understand Social Media\",\"datePublished\":\"2012-11-05T09:33:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter25009_346\\\/\"},\"wordCount\":176,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter25009_346\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.naylornetwork.com\\\/NAY-ADVISER\\\/assets\\\/aa%20enews%20oct%202011%20chart.jpg\",\"articleSection\":[\"Did You Know?\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter25009_346\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter25009_346\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter25009_346\\\/\",\"name\":\"Two-Thirds of Associations Trying to Understand Social Media - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter25009_346\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter25009_346\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.naylornetwork.com\\\/NAY-ADVISER\\\/assets\\\/aa%20enews%20oct%202011%20chart.jpg\",\"datePublished\":\"2012-11-05T09:33:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter25009_346\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter25009_346\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.naylornetwork.com\\\/NAY-ADVISER\\\/assets\\\/aa%20enews%20oct%202011%20chart.jpg\",\"contentUrl\":\"http:\\\/\\\/www.naylornetwork.com\\\/NAY-ADVISER\\\/assets\\\/aa%20enews%20oct%202011%20chart.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies &amp; 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