{"id":338,"date":"2012-11-05T09:33:49","date_gmt":"2012-11-05T09:33:49","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/index.php\/2012\/11\/05\/newsletter27206_338\/"},"modified":"2012-11-05T09:33:49","modified_gmt":"2012-11-05T09:33:49","slug":"newsletter27206_338","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/newsletter27206_338\/","title":{"rendered":"Nearly Half of Associations to Step Up Non-Dues Revenue Efforts in 2012"},"content":{"rendered":"<p><span style=\"FONT-STYLE: italic\">By <\/span>Association Adviser<span style=\"FONT-STYLE: italic\"> staff<\/span>\n\t<\/p>\n<p>Are associations more than dues gathering organizations? Last month&rsquo;s <span style=\"FONT-STYLE: italic\">Association Adviser <\/span><span style=\"FONT-STYLE: italic\">e<\/span><span style=\"FONT-STYLE: italic\">news<\/span> reader poll indicated yes, as nearly half (45.8 percent) of respondents told us non-dues revenue will be an increasingly important component of their 2012 budgets. One-third of respondents (30 percent) said non-dues revenue will have about the importance as it did in 2011, and less than one in four (24.2 percent) said non-dues revenue will be less important. <\/p>\n<h3 style=\"FONT-WEIGHT: bold\"><span style=\"FONT-SIZE: 10pt\">As a percentage of your 2012 budget, what is your expectation for non-dues revenue?<\/span><\/h3>\n<div style=\"TEXT-ALIGN: center\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.naylornetwork.com\/NAY-ADVISER\/assets\/aa%20enews%20nov.%202011%20did%20you%20know2.jpg\" width=\"400\" height=\"218\" \/>\n\t<\/div>\n<p><span style=\"FONT-STYLE: italic\">Source: Association Adviser <span style=\"FONT-SIZE: 12pt\">e<\/span>news and Naylor, LLC 2011 |<\/span> N=120<span style=\"FONT-STYLE: italic\"><\/p>\n<p>\t<\/span>The latest reader survey results seem to build on the findings we detected in January&rsquo;s <a href=\"https:\/\/ssl.naylor.com\/benchmarking\/\" target=\"_blank\">2011 Association Communication Benchmarking Report<\/a>. In that report, more than 40 percent of the 700 responding associations told us their member communication vehicles were required to operate as a profit center (i.e. generate non-dues revenue), and only 19 percent said they could run their member communication vehicles as cost centers. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are associations more than dues gathering organizations? Last month&rsquo;s <em>Association Adviser eNews<\/em> reader poll indicated yes, with nearly half  of respondents telling us non-dues revenue will be an increasingly important component of their 2012 budgets.<br \/>\n<em>By<\/em> Association Adviser <em>staff<\/em><\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-338","post","type-post","status-publish","format-standard","hentry","category-did-you-know"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nearly Half of Associations to Step Up Non-Dues Revenue Efforts in 2012 - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/newsletter27206_338\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nearly Half of Associations to Step Up Non-Dues Revenue Efforts in 2012 - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"Are associations more than dues gathering organizations? Last month&rsquo;s Association Adviser eNews reader poll indicated yes, with nearly half of respondents telling us non-dues revenue will be an increasingly important component of their 2012 budgets. By Association Adviser staff\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/newsletter27206_338\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-05T09:33:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.naylornetwork.com\/NAY-ADVISER\/assets\/aa%20enews%20nov.%202011%20did%20you%20know2.jpg\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/newsletter27206_338\/\",\"url\":\"https:\/\/www.naylor.com\/associationadviser\/newsletter27206_338\/\",\"name\":\"Nearly Half of Associations to Step Up Non-Dues Revenue Efforts in 2012 - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#website\"},\"datePublished\":\"2012-11-05T09:33:49+00:00\",\"dateModified\":\"2012-11-05T09:33:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.naylor.com\/associationadviser\/newsletter27206_338\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#website\",\"url\":\"https:\/\/www.naylor.com\/associationadviser\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies &amp; Best Practices for Association Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed\",\"name\":\"Association Adviser staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"caption\":\"Association Adviser staff\"},\"url\":\"https:\/\/www.naylor.com\/associationadviser\/author\/association-adviser-staff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nearly Half of Associations to Step Up Non-Dues Revenue Efforts in 2012 - Association Adviser","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.naylor.com\/associationadviser\/newsletter27206_338\/","og_locale":"en_US","og_type":"article","og_title":"Nearly Half of Associations to Step Up Non-Dues Revenue Efforts in 2012 - Association Adviser","og_description":"Are associations more than dues gathering organizations? Last month&rsquo;s Association Adviser eNews reader poll indicated yes, with nearly half of respondents telling us non-dues revenue will be an increasingly important component of their 2012 budgets. By Association Adviser staff","og_url":"https:\/\/www.naylor.com\/associationadviser\/newsletter27206_338\/","og_site_name":"Association Adviser","article_published_time":"2012-11-05T09:33:49+00:00","og_image":[{"url":"http:\/\/www.naylornetwork.com\/NAY-ADVISER\/assets\/aa%20enews%20nov.%202011%20did%20you%20know2.jpg"}],"author":"Association Adviser staff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Association Adviser staff","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.naylor.com\/associationadviser\/newsletter27206_338\/","url":"https:\/\/www.naylor.com\/associationadviser\/newsletter27206_338\/","name":"Nearly Half of Associations to Step Up Non-Dues Revenue Efforts in 2012 - Association Adviser","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#website"},"datePublished":"2012-11-05T09:33:49+00:00","dateModified":"2012-11-05T09:33:49+00:00","author":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.naylor.com\/associationadviser\/newsletter27206_338\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.naylor.com\/associationadviser\/#website","url":"https:\/\/www.naylor.com\/associationadviser\/","name":"Association Adviser","description":"Leadership Strategies &amp; Best Practices for Association Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed","name":"Association Adviser staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","caption":"Association Adviser staff"},"url":"https:\/\/www.naylor.com\/associationadviser\/author\/association-adviser-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/comments?post=338"}],"version-history":[{"count":0,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/338\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media?parent=338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/categories?post=338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/tags?post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}