{"id":327,"date":"2012-11-05T09:33:48","date_gmt":"2012-11-05T09:33:48","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/index.php\/2012\/11\/05\/newsletter29427_327\/"},"modified":"2021-10-27T17:00:11","modified_gmt":"2021-10-27T17:00:11","slug":"newsletter29427_327","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/newsletter29427_327\/","title":{"rendered":"Associations Plan to Increase Communications Staff in 2012"},"content":{"rendered":"<p>By <span style=\"font-style: italic\">Association Adviser<\/span> staff<\/p>\n<p>Is your communications team overworked? Our latest reader poll indicates the answer may be &#8220;Yes.&#8221; More than half (56.1 percent) of the 173 respondents to date told us they planned to increase their member communications staff in 2012, including more than one-third (37 percent) who said they were VERY likely to do so.<\/p>\n<p>We were also encouraged to hear less than 20 percent of respondents plan to cut communications staff. December\u2019s sobering <a href=\"http:\/\/www.naylornetwork.com\/nay-adviser\/articles\/index.asp?aid=161647&amp;issueID=27207\">reader poll results<\/a> indicated the majority of association leaders were not blown away by the success of their member communications programs in 2011. Yet, the majority of <span style=\"font-style: italic\">Association Adviser <\/span><span style=\"font-style: italic;font-size: 12pt\">e<\/span><span style=\"font-style: italic\">news<\/span> readers seem to be investing resources\u2014not throwing in the towel\u2014to strengthen their communications efforts.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: bold;font-size: 12pt\">How likely are you to increase staffing for your member communication vehicles?<\/span><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.naylornetwork.com\/NAY-ADVISER\/assets\/aaenewsjan2012didyouknow.jpg\" alt=\"\" \/><\/p>\n<p><span style=\"font-style: italic\">Source: <\/span>Association Adviser <span style=\"font-size: 12pt\">e<\/span>News <span style=\"font-style: italic\">and Naylor, LLC 2011-12. N=203<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our latest poll shows that more than half of associations plan to increase their member communications staffs this year, while less than 20 percent plan to cut their communications staff.<br \/>\n<em>By<\/em> Association Adviser<em> staff<\/em><\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[1723],"class_list":["post-327","post","type-post","status-publish","format-standard","hentry","category-did-you-know","tag-communications-staff"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Associations Plan to Increase Communications Staff in 2012 - Association Adviser<\/title>\n<meta name=\"description\" content=\"Associations plan on increasing member communications staff and investing in resources in 2012 due to teams feeling overworked.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/newsletter29427_327\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Associations Plan to Increase Communications Staff in 2012 - 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