{"id":3240,"date":"2014-10-06T11:16:26","date_gmt":"2014-10-06T15:16:26","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=3240"},"modified":"2014-10-06T11:16:26","modified_gmt":"2014-10-06T15:16:26","slug":"will-association-earn-non-dues-revenue","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/will-association-earn-non-dues-revenue\/","title":{"rendered":"How Will Your Association Earn Non-Dues Revenue?"},"content":{"rendered":"

What is your association’s fastest-growing source of non-dues revenue?<\/a><\/p>\n

Non-dues revenue (NDR) is both a blessing and a worry for association leaders. In 2013, more than five out of six readers told us that NDR accounts for at least 25 percent of their annual revenue stream. For 22 percent of our readers, NDR makes up more than half of their overall revenue. NDR provides needed funds for operating expenses and special projects, but it can be a fickle source of income whose margin and origin changes year to year.<\/p>\n

\"\"In 2012, a plurality of readers\u00a0told Association Adviser<\/a>\u00a0that conferences and events account for the largest chunk of their non-dues revenue, followed by corporate partnerships and affinity programs, and education and training. Checking in again via\u00a0reader poll last fall<\/a>, we learned that events and corporate partnerships had both declined in importance as a revenue source for many respondents, while advertising dollars from publications had increased in prominence. And this past spring,\u00a0association leaders from varied industries told us<\/a>\u00a0that sources such as annual conferences, industry certification programs, and online classes are becoming more reliable sources of extra association income.<\/p>\n

We\u2019re curious if these sources of income are still the top revenue generators, or if other sources, perhaps boosted by forward strides in technology, have taken on more importance for association income. What is your association\u2019s fastest-growing source of non-dues revenue?\u00a0Contribute to our poll on our website<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re curious if sources of income, such as events and professional training, are still the top revenue generators, or if other sources have taken on more importance for association income. What is your association\u2019s fastest-growing source of non-dues revenue?<\/p>\n","protected":false},"author":26,"featured_media":3241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152,63],"tags":[135,558,50,27,28],"class_list":["post-3240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-polls","category-did-you-know","tag-communications","tag-continuing-education","tag-events","tag-non-dues-revenue","tag-sponsorships"],"acf":[],"yoast_head":"\nHow Will Your Association Earn Non-Dues Revenue? - Association Adviser<\/title>\n<meta name=\"description\" content=\"We\u2019re curious if sources of income, such as events and professional training, are still the top revenue generators, or if other sources have taken on more importance for association income. What is your association\u2019s fastest-growing source of non-dues revenue?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/will-association-earn-non-dues-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Will Your Association Earn Non-Dues Revenue? - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"We\u2019re curious if sources of income, such as events and professional training, are still the top revenue generators, or if other sources have taken on more importance for association income. What is your association\u2019s fastest-growing source of non-dues revenue?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/will-association-earn-non-dues-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-06T15:16:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/09\/Did-You-Know-April-2013-thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"112\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/will-association-earn-non-dues-revenue\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/will-association-earn-non-dues-revenue\\\/\"},\"author\":{\"name\":\"Association Adviser staff\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"headline\":\"How Will Your Association Earn Non-Dues Revenue?\",\"datePublished\":\"2014-10-06T15:16:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/will-association-earn-non-dues-revenue\\\/\"},\"wordCount\":244,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/will-association-earn-non-dues-revenue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/09\\\/Did-You-Know-April-2013-thumbnail.jpg\",\"keywords\":[\"communications\",\"continuing education\",\"events\",\"non-dues revenue\",\"sponsorships\"],\"articleSection\":[\"Association Polls\",\"Did You Know?\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/will-association-earn-non-dues-revenue\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/will-association-earn-non-dues-revenue\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/will-association-earn-non-dues-revenue\\\/\",\"name\":\"How Will Your Association Earn Non-Dues Revenue? - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/will-association-earn-non-dues-revenue\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/will-association-earn-non-dues-revenue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/09\\\/Did-You-Know-April-2013-thumbnail.jpg\",\"datePublished\":\"2014-10-06T15:16:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"description\":\"We\u2019re curious if sources of income, such as events and professional training, are still the top revenue generators, or if other sources have taken on more importance for association income. What is your association\u2019s fastest-growing source of non-dues revenue?\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/will-association-earn-non-dues-revenue\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/will-association-earn-non-dues-revenue\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/09\\\/Did-You-Know-April-2013-thumbnail.jpg\",\"contentUrl\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2014\\\/09\\\/Did-You-Know-April-2013-thumbnail.jpg\",\"width\":150,\"height\":112},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies & Best Practices for Association Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\",\"name\":\"Association Adviser staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"caption\":\"Association Adviser staff\"},\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/author\\\/association-adviser-staff\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Will Your Association Earn Non-Dues Revenue? - Association Adviser","description":"We\u2019re curious if sources of income, such as events and professional training, are still the top revenue generators, or if other sources have taken on more importance for association income. What is your association\u2019s fastest-growing source of non-dues revenue?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.naylor.com\/associationadviser\/will-association-earn-non-dues-revenue\/","og_locale":"en_US","og_type":"article","og_title":"How Will Your Association Earn Non-Dues Revenue? - Association Adviser","og_description":"We\u2019re curious if sources of income, such as events and professional training, are still the top revenue generators, or if other sources have taken on more importance for association income. What is your association\u2019s fastest-growing source of non-dues revenue?","og_url":"https:\/\/www.naylor.com\/associationadviser\/will-association-earn-non-dues-revenue\/","og_site_name":"Association Adviser","article_published_time":"2014-10-06T15:16:26+00:00","og_image":[{"width":150,"height":112,"url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/09\/Did-You-Know-April-2013-thumbnail.jpg","type":"image\/jpeg"}],"author":"Association Adviser staff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Association Adviser staff","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.naylor.com\/associationadviser\/will-association-earn-non-dues-revenue\/#article","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/will-association-earn-non-dues-revenue\/"},"author":{"name":"Association Adviser staff","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"headline":"How Will Your Association Earn Non-Dues Revenue?","datePublished":"2014-10-06T15:16:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/will-association-earn-non-dues-revenue\/"},"wordCount":244,"commentCount":0,"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/will-association-earn-non-dues-revenue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/09\/Did-You-Know-April-2013-thumbnail.jpg","keywords":["communications","continuing education","events","non-dues revenue","sponsorships"],"articleSection":["Association Polls","Did You Know?"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.naylor.com\/associationadviser\/will-association-earn-non-dues-revenue\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.naylor.com\/associationadviser\/will-association-earn-non-dues-revenue\/","url":"https:\/\/www.naylor.com\/associationadviser\/will-association-earn-non-dues-revenue\/","name":"How Will Your Association Earn Non-Dues Revenue? - Association Adviser","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/will-association-earn-non-dues-revenue\/#primaryimage"},"image":{"@id":"https:\/\/www.naylor.com\/associationadviser\/will-association-earn-non-dues-revenue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/09\/Did-You-Know-April-2013-thumbnail.jpg","datePublished":"2014-10-06T15:16:26+00:00","author":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"description":"We\u2019re curious if sources of income, such as events and professional training, are still the top revenue generators, or if other sources have taken on more importance for association income. What is your association\u2019s fastest-growing source of non-dues revenue?","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.naylor.com\/associationadviser\/will-association-earn-non-dues-revenue\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.naylor.com\/associationadviser\/will-association-earn-non-dues-revenue\/#primaryimage","url":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/09\/Did-You-Know-April-2013-thumbnail.jpg","contentUrl":"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2014\/09\/Did-You-Know-April-2013-thumbnail.jpg","width":150,"height":112},{"@type":"WebSite","@id":"https:\/\/www.naylor.com\/associationadviser\/#website","url":"https:\/\/www.naylor.com\/associationadviser\/","name":"Association Adviser","description":"Leadership Strategies & Best Practices for Association Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed","name":"Association Adviser staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","caption":"Association Adviser staff"},"url":"https:\/\/www.naylor.com\/associationadviser\/author\/association-adviser-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/3240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/comments?post=3240"}],"version-history":[{"count":0,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/3240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media\/3241"}],"wp:attachment":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media?parent=3240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/categories?post=3240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/tags?post=3240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}