{"id":312,"date":"2012-11-05T09:33:48","date_gmt":"2012-11-05T09:33:48","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/index.php\/2012\/11\/05\/newsletter30292_312\/"},"modified":"2012-11-05T09:33:48","modified_gmt":"2012-11-05T09:33:48","slug":"newsletter30292_312","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_312\/","title":{"rendered":"Best of the Web: March 2012"},"content":{"rendered":"<p><a href=\"http:\/\/www.twitter.com\/rockettm\" target=\"_blank\">@rockettm<\/a>: Association demographic trends for 2012 (and what to do about them) #csae #asae #assnchat <a href=\"http:\/\/ow.ly\/9l2cG\" target=\"_blank\">ow.ly\/9l2cG<\/a> via <a href=\"http:\/\/www.twitter.com\/xyzuniversity\" target=\"_blank\">@XYZUniversity<\/a><\/p>\n<p><a href=\"http:\/\/blog.avectra.com\/blog\/reid\/pinterest-for-associations-new-audience-new-addiction\" target=\"_blank\">Pinterest for Associations: New Audience, New Addiction<\/a><br \/>\nDeirdre Reid<br \/>\nAvectra<br \/>\nDo you pin? Are you wondering how to make Pinterest work for your association? Deirdre Reid presents some examples of how association staffs are making use of virtual pin boards for staff development, industry showcases and more.<\/p>\n<p><a href=\"http:\/\/www.ignitesocialmedia.com\/social-media-promotion\/why-people-share-content\" target=\"_blank\">The Most Overlooked Part of Social Media Marketing<\/a><br \/>\nJim Tobin<br \/>\nIgnite Social Media<br \/>\nPeople won&#8217;t share on social media networks unless this piece of social media marketing is top-notch.<\/p>\n<p><a href=\"http:\/\/associationmediaandpublishing.org\/finalproofarchives\/Proper-Feeding-and-Care-of-Your-Online-Community?&amp;Sort=\" target=\"_blank\">Proper Feeding and Care of Your Online Community<\/a><br \/>\nJoshua Paul<br \/>\nAssociation Media &amp; Publishing<br \/>\nIt\u2019s better to evaluate potential candidates based on the social networking skills they already have\u2014not their age demographic. With so many people getting involved with social media, the best advice is not to judge a book by its cover either way.<\/p>\n<p><a href=\"http:\/\/www.niemanlab.org\/2012\/02\/how-grammar-girl-turned-a-single-hobby-podcast-into-a-growing-media-network\" target=\"_blank\">How &#8220;Grammar Girl&#8221; turned a single hobby podcast into a growing media network<\/a><br \/>\nSimon Owens<br \/>\nNieman Jounalism Lab<br \/>\nThinking of starting a podcast or video series? Read this case study to see how one woman transformed her love of grammer into a revenue-producing media brand.<\/p>\n<p><a href=\"http:\/\/linkedintobusiness.com\/roi-and-measuring-your-linkedin-presence\" target=\"_blank\">12 metrics you should monitor on LinkedIn<\/a><br \/>\nViveka Von Rosen<br \/>\nLinked Into Business<br \/>\nMeasuring your progress on LinkedIn will help you stay on track and reach your goals. LinkedIn can be an elephant \u2013 and we all know the only way to eat an elephant is one bite at a time. Are you measuring those bites?<\/p>\n<p><a href=\"http:\/\/www.twitter.com\/jeffhurt\" target=\"_blank\">@JeffHurt<\/a>: Webcam Glam: 3 Easy Ways To Look Polished On Video Chats by <a href=\"http:\/\/www.twitter.com\/ambermac\" target=\"_blank\">@ambermac<\/a> [Bookmark this!] <a href=\"http:\/\/ow.ly\/9prDs\" target=\"blank\">ow.ly\/9prDs<\/a><\/p>\n<p><a href=\"http:\/\/www.twitter.com\/ceciliasepp\" target=\"_blank\">@CeciliaSepp<\/a>: When will assns realize the walls of their buildings do not hold them in? Technology supports our expansive minds. #fivereasons #assnchat<\/p>\n<p>Follow Naylor on <a href=\"http:\/\/www.facebook.com\/naylorllc\" target=\"_blank\">Facebook<\/a> and <a href=\"http:\/\/www.twitter.com\/naylorllc\" target=\"_blank\">Twitter<\/a>, or join our LinkedIn <a title=\"http:\/\/www.linkedin.com\/groups?gid=2912729&amp;trk=hb_side_g\" href=\"http:\/\/www.linkedin.com\/groups?gid=2912729&amp;trk=hb_side_g\" target=\"_blank\">Association<br \/>\nExecutive Roundtable Group<\/a>!<br \/>\n<strong>Visit Naylor at These Important Industry Gatherings<\/strong><\/p>\n<div><span style=\"text-decoration: underline;\">Allied Public Relations Executives 2012 Annual Conference<\/span><\/div>\n<div>March 14-17, 2012<\/div>\n<div><\/div>\n<div><span style=\"text-decoration: underline;\">American Society of Association Executives 2012 Marketing Membership &amp; Communications Conference<\/span><br \/>\nMay 23-24, 2012<\/div>\n<div><\/div>\n<div><span style=\"text-decoration: underline;\">Georgia Society of Association Executives Annual Meeting<\/span><\/div>\n<div>May 30-June 1, 2012<\/div>\n<div><\/div>\n<div>Does your association have a magazine, newsletter, directory or website in need of revival? Engage your members with an exciting and informative publication produced by the publishing experts at <a href=\"http:\/\/www.naylor.com\/\" target=\"_blank\">Naylor, LLC<\/a>.\u00a0<a href=\"mailto:associationadviser@naylor.com?subject=Communication%20plan%20assessment\" target=\"_blank\">Contact us<\/a> today for an assessment of your current communications plans and non-dues revenue strategies.<\/div>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"http:\/\/www.twitter.com\/rockettm\" target=\"blank\">@rockettm<\/a>: Association demographic trends for 2012 (and what to do about them) #csae #asae #assnchat <a href=\"http:\/\/ow.ly\/9l2cG\" target=\"blank\">ow.ly\/9l2cG<\/a> via <a href=\"http:\/\/www.twitter.com\/xyzuniversity\" target=\"blank\">@XYZUniversity<\/a><\/p>\n<p><a href=\"http:\/\/blog.avectra.com\/blog\/reid\/pinterest-for-associations-new-audience-new-addiction\" target=\"blank\">Pinterest for Associations: New Audience, New Addiction<\/a><br \/>\nDeirdre Reid<br \/>\nAvectra<br \/>\nDo you pin? Are you wondering how to make Pinterest work for your association? Deirdre Reid presents some examples of how association staffs are making use of virtual pin boards for staff development, industry showcases and more.<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-312","post","type-post","status-publish","format-standard","hentry","category-best-of-the-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best of the Web: March 2012 - Association Adviser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_312\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best of the Web: March 2012 - Association Adviser\" \/>\n<meta property=\"og:description\" content=\"@rockettm: Association demographic trends for 2012 (and what to do about them) #csae #asae #assnchat ow.ly\/9l2cG via @XYZUniversity Pinterest for Associations: New Audience, New Addiction Deirdre Reid Avectra Do you pin? Are you wondering how to make Pinterest work for your association? Deirdre Reid presents some examples of how association staffs are making use of virtual pin boards for staff development, industry showcases and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_312\/\" \/>\n<meta property=\"og:site_name\" content=\"Association Adviser\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-05T09:33:48+00:00\" \/>\n<meta name=\"author\" content=\"Association Adviser staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Association Adviser staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter30292_312\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter30292_312\\\/\"},\"author\":{\"name\":\"Association Adviser staff\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"headline\":\"Best of the Web: March 2012\",\"datePublished\":\"2012-11-05T09:33:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter30292_312\\\/\"},\"wordCount\":394,\"commentCount\":0,\"articleSection\":[\"Best of the Web\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter30292_312\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter30292_312\\\/\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter30292_312\\\/\",\"name\":\"Best of the Web: March 2012 - Association Adviser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\"},\"datePublished\":\"2012-11-05T09:33:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/newsletter30292_312\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#website\",\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/\",\"name\":\"Association Adviser\",\"description\":\"Leadership Strategies &amp; Best Practices for Association Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/#\\\/schema\\\/person\\\/3295b0ebb50ab785127c67672b4314ed\",\"name\":\"Association Adviser staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g\",\"caption\":\"Association Adviser staff\"},\"url\":\"https:\\\/\\\/www.naylor.com\\\/associationadviser\\\/author\\\/association-adviser-staff\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best of the Web: March 2012 - Association Adviser","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_312\/","og_locale":"en_US","og_type":"article","og_title":"Best of the Web: March 2012 - Association Adviser","og_description":"@rockettm: Association demographic trends for 2012 (and what to do about them) #csae #asae #assnchat ow.ly\/9l2cG via @XYZUniversity Pinterest for Associations: New Audience, New Addiction Deirdre Reid Avectra Do you pin? Are you wondering how to make Pinterest work for your association? Deirdre Reid presents some examples of how association staffs are making use of virtual pin boards for staff development, industry showcases and more.","og_url":"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_312\/","og_site_name":"Association Adviser","article_published_time":"2012-11-05T09:33:48+00:00","author":"Association Adviser staff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Association Adviser staff","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_312\/#article","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_312\/"},"author":{"name":"Association Adviser staff","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"headline":"Best of the Web: March 2012","datePublished":"2012-11-05T09:33:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_312\/"},"wordCount":394,"commentCount":0,"articleSection":["Best of the Web"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.naylor.com\/associationadviser\/newsletter30292_312\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_312\/","url":"https:\/\/www.naylor.com\/associationadviser\/newsletter30292_312\/","name":"Best of the Web: March 2012 - Association Adviser","isPartOf":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#website"},"datePublished":"2012-11-05T09:33:48+00:00","author":{"@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.naylor.com\/associationadviser\/newsletter30292_312\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.naylor.com\/associationadviser\/#website","url":"https:\/\/www.naylor.com\/associationadviser\/","name":"Association Adviser","description":"Leadership Strategies &amp; Best Practices for Association Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.naylor.com\/associationadviser\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.naylor.com\/associationadviser\/#\/schema\/person\/3295b0ebb50ab785127c67672b4314ed","name":"Association Adviser staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f7e76e81b8889e72914d716a351e4d63befe852d7f6fca38b3fea98b9b84212?s=96&d=mm&r=g","caption":"Association Adviser staff"},"url":"https:\/\/www.naylor.com\/associationadviser\/author\/association-adviser-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/comments?post=312"}],"version-history":[{"count":0,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/posts\/312\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/media?parent=312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/categories?post=312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naylor.com\/associationadviser\/wp-json\/wp\/v2\/tags?post=312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}