{"id":3093,"date":"2014-08-12T13:00:32","date_gmt":"2014-08-12T17:00:32","guid":{"rendered":"http:\/\/www.naylor.com\/associationadviser\/?p=3093"},"modified":"2014-08-12T13:00:32","modified_gmt":"2014-08-12T17:00:32","slug":"getting-gen-y-hard-think","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/getting-gen-y-hard-think\/","title":{"rendered":"Getting to Gen Y (It’s not as hard as you think.)"},"content":{"rendered":"
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\"Sarah<\/a>
Sarah Sladek, author and founder of XYZ University.<\/figcaption><\/figure>\n

In her session “Getting to Gen Y,” Sarah Sladek dissected the much talked-about generation into several subsections. Sladek identified Millennials as those born between 1982 and 1995. (And in the interest of full disclosure, I’m a millennial based on this criteria.)<\/p>\n<\/div>\n

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Helping to break down ways associations may try to attract this generation, which next year is projected to make up nearly 40 percent of the U.S. workforce, Sladek mentioned these subsections, among others:<\/div>\n
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Recessionistas<\/span><\/div>\n
These millenials are looking for great value, but want to do things that are new and trendy. Having come up through a recession they’re thinking about money and think of a membership as an investment. How are you giving your members access to valuable assets? They want value and exclusivity. Are you offering it?<\/div>\n
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They’re also thinking of time as the most precious commodity. Find ways to save them time to create value for your membership.<\/div>\n
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Digital Natives<\/span><\/div>\n
Generation Y has grown up with access to technology. While Baby Boomers and Gen X are digital immigrants, Sladek said Gen Y are digital natives.<\/div>\n
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Think about what has changed about our world because of technology:<\/div>\n
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